Starbucks operation management
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Starbucks chooses prime locations near retail centers, office buildings, and university campuses to maximize visibility and customer convenience. The layout of Starbucks cafes prioritizes workflow efficiency over maximizing seating. Starbucks also focuses on premium customer experiences and providing spaces for studying or groups. Starbucks emphasizes high quality human resource management, products, and supply chain operations to deliver consistently excellent customer service globally despite its rapid expansion to over 60 countries.
Starbucks operation management
- 1. Starbucks Operation Management • Introduction Starbucks Corporation is an American coffee company and coffeehouse chain. • Location Strategy Starbucks choose the most prime and strategic location across the globe. They target premium, high-traffic, high-visibility locations near a variety of settings. Including downtown and suburban retail centers, office buildings, university campuses, and in select rural and off-highway locations across the world. This has earned them a significant competence and advantage to be able to penetrate prime markets and tap into customers convince factor. • Layout The layout design of Starbucks cafés maximizes workflow efficiency. The layout strategy does not maximize space utilization for tables and seats because Starbucks’ focus is on premium customer experience, which involves higher prices for more leg space in the cafés. They provide special chambers for students or teams for study or group discussion They Design their stores to look natural. That the design have low impact on the environment and surrounding and are energy efficient.
- 2. Starbucks Operation Management • Human recourse management Starbucks is know for its highly knowledge base employees. They are the main assets of the company and they are provided with great benefits. like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine • Quality Strategy It is known for it best quality products. It does not compromise on the quality of its products. For this purpose they prevent themselves from joint ventures in markets that it will effect its product quality and try to diversify their products from others competitors. Like giving them different names like Teavana (Tea Products) Bay Breads (premium bread products) Evolution Fresh (fresh juice products) etc. Due to this their product prices are higher. • Expansion Strategy Another crucial strategy for Starbuck’s growth has been its international strategies of expanding into key developed and emerging markets. It has been highly successful with operation spanning 60 countries.
- 3. Starbucks Operation Management • Supply Chain Operation To supply material to more than 16,700 retail stores the Starbucks policy is Starbucks Coffee’s supply chain is global, although majority of the company’s coffee beans come from farmers in developing countries. That they sent beans to a roasting, manufacturing, and packaging plant. Once the beans are prepared, Starbucks has a tedious, well thought out delivery process. Starbucks only have 6 roasting facilities which are very few for such a big company but they belief in centralized roasting system and the delivering it from that centralized facility. • Maintenance Policy Of Starbucks • Starbucks maintains its physical assets through dedicated teams of employees trained for maintaining facilities and equipment. • As well as third parties that offer maintenance services. • Thus, Starbucks addresses this decision area of operations management through the involvement of café personnel, dedicated maintenance teams, and third-party service providers.