Start a Text Message Reference Service Poster
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The document discusses the implementation of a text reference service at libraries, highlighting the importance of marketing strategies to promote the service. It covers various channels for announcements, including printed materials, websites, media stories, and face-to-face events. Additionally, it suggests providing user instructions to enhance the experience and offers contact information for further inquiries.
Start a Text Message Reference Service Poster
- 1. Beyond the Reference Desk Starting a text reference service at your library Kimberly Vardeman & Ian Barba 1001 Great Ideas, TLA April 2012
- 2. Convenience Complexity Availability Personal New Technology Traditional HOW DOES THE REFERENCE MEDIUM SHAPE THE EXPERIENCE?
- 8. How to Market Your Text Reference Service • In printed materials at your library and campus • Place webpages and links on your library website • Stories and/or ads in news media • Announcements in campus-wide emails and listservs • Reminders in face-to-face or email reference • Reminders during special library events, e.g., student orientation and library tours
- 9. Provide instruction on how to use the service in your marketing materials.
- 10. Peak Times for Text Messages Received
- 11. Types of Questions Received
- 13. For more information, contact: Kimberly Vardeman Ian Barba Reference Librarian LTMS Librarian Texas Tech University Texas Tech University kimberly.vardeman@ttu.edu ian.barba@ttu.edu 806-742-2238 x 297