Start Lean
1 like743 views
This document provides an overview of lean startup principles and methodology. It discusses defining the problem to be solved, building the minimum viable product to test solutions, measuring user acquisition, activation, retention and other metrics to understand product-market fit, and iterating based on customer feedback to refine the product and business model. The lean startup approach aims to eliminate uncertainty, work smarter through experimentation and data, and create an ordered process for iterating a startup idea into a viable business.
Start Lean
- 2. BUSINESS
- 3. WHAT IS BUSINESS? The fine art of separating people from their money.
- 4. WHEN IS THIS POSSIBLE? Add enjoyment remove pain
- 5. HOW IS IT POSSIBLE? Product Service
- 7. PRICING CHALLENGE Is it worth paying? >
- 8. PLAN
- 11. THE CHALLENGE How to plan the unkown?
- 12. WHAT IS A PLAN? An ansumption about the future.
- 13. HOW TO SEE IT An expedition with many ways.
- 14. SETTING
- 16. WHAT IS A STARTUP? „A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty and has nothing to do with size of company, sector of the economy or industry.“
- 17. BUSINESS MODELS VS startup cooperation 10% KNOWN 90% UNKNOWN 10% UNKNOWN 90% KNOWN
- 20. Scale Optimize Economics Promise Product / Market Fit „The real reason most startups fail is that the fail to build something that people actually want to use and pay for.“ DANGER ZONE
- 21. FAIL OFTEN. FAIL FAST. LEARN SOMETHING. Entrepreneurship = Management
- 22. EXECUTION
- 23. WATERFALL problem known solution known REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE
- 24. AGILE problem known solution unknown PRODUCT OWNER ITERATIONS
- 25. LEAN problem unknown solution unknown ITERATIONS CUSTOMER DEV. Data, Feedback, Insights Hypotheses, Experiments, Insights
- 26. LEAN STARTUP „Lean Startup is a systematic process for iterating from Plan A to a plan that works before running out of resources.“ • WE ELIMINATE UNCERTAINTY • WE WORK SMARTER, NOT HARDER • WE CREATE ORDER
- 28. LEAN START
- 30. THE PRODUCT IS NOT THE PRODUCT.
- 31. TO DO LIST
- 32. SCOPE I) Problem/Solution Fit „Do I have a problem worth solving“ II) Early Traction „Have I built something people want?“ III) Product/Market Fit „How do I scale?“
- 33. PROBLEM/SOLUTION FIT 1) Document your plan A business model canvas 2) Formulate an implementation product > strategy > vision 3) Invite early adopters MVP (Minimum viable product = the smallest solution that delivers customer value)
- 34. MINIMUM VIABLE PRODUCT MVP = the smallest solution that delivers customer value MVP FINAL PRODUCT
- 35. EARLY TRACTION 4) Measure progress AARRR! 5) Deliver value before growth Unique value proposition 6) Qualitative learning A/B testing, interviews, ...
- 36. AARRR! ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL How do users find you? Do users have a great first experience? Do users come back? How do you make money? Du users tell others?
- 37. UNIQUE VALUE PROPOSITION • For (target customers) • Who are dissatisfied with (the current alternative) • Our product is a (new product) • That provides (key problem-solving capability) • Unlike (the product alternative).
- 38. PRODUCT/MARKET FIT 7) Identify growth engine Paid, organic & viral sources 8) Measure everything as a cohort e.g. average revenue per customer over time 9) Build feedback loops e.g. user support 10) Insights are usually hidden within failed experiments.
- 39. BACKUP
- 40. RESOURCES • blog.strategyzer.com • practicetrumpstheory.com • leananalyticsbook.com
- 41. ABOUT US Founded in 1999, LAB75 Design GmbH is running three design and innovation hubs in Frankfurt, Berlin and Zürich by today. The workforce around Marco Bahn and Wolfgang Weicht consists of an international multidisciplinary team covering all aspects of an integrated industrial design process. A variety of long term partnerships with collaborating design and software engineering studios as well as mechanical engineers and production facilities for real world products complete our external network and reflect our focus on rapidly evolving goods and environments. lab75.jp facebook.com/LAB75