Startup AddVenture 2013 - Alejandro Barrera - Getting Press to Write About Your Startup
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The document discusses strategies for engaging with media and successfully pitching startup stories, emphasizing that media relations are built on relationships rather than just content quality. It highlights the importance of storytelling elements, such as protagonists, desire, and conflict, while noting that not all stories are newsworthy. The author encourages preparation and building genuine connections with journalists to effectively communicate startup messages.
Startup AddVenture 2013 - Alejandro Barrera - Getting Press to Write About Your Startup
- 1. GOT PRESS? European Addventure Summit Kiev, December 2013 Alex Barrera (@abarrera)
- 2. Too many startups... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 6. IT’S NOT ABOUT QUALITY http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 8. How to do this? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 9. Do your homework http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 10. Not all the blogs/publications are equal http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 13. The Binary Conjecture I pass... Now I want! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 14. Communication Ninja workshop http://www.slideshare.net/press42 BLOG ME!!! Alex Barrera (@abarrera)
- 15. Media is about relationships http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 19. Don’t force me to ignore you http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 20. They wrote it wrong! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 25. BORN IS NOT NEWS http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 30. Death by http://www.slideshare.net/press42 Press Release Alex Barrera (@abarrera)
- 31. KEEP CALM AND F**K PR http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 32. Don’t make me research you http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 34. My inbox on a Monday Communication Ninja workshop
- 35. My inbox on a Monday Communication Ninja workshop Your story better be awesome
- 36. It takes me time! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 37. Don’t take it personally http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 39. Don’t be an ass http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 42. Story.. sure!!
- 43. A story is a universal human experience wrapped inside a culture-specific expression Robert McKee
- 52. looks
- 57. the
- 58. X
- 59. of
- 63. CONCLUSIONS
- 64. Do your homework http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 65. Media is about relationships http://www.slideshare.net/press42 Alex Barrera (@abarrera)
- 68. THANK YOU http://www.slideshare.net/press42 Alex Barrera (@abarrera) alex@press42.com