Startup Braga - value proposition workshop
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The document provides information on building an innovative value proposition. It defines a business as creating and delivering value that people want and are willing to pay for. It discusses traditional versus disruptive thinking, with disruptive thinking focusing on the "why" rather than just the product. It introduces design thinking and the design thinking process. It also discusses finding customer wants and needs, validating problems as urgent, unavoidable, unworkable and underserved to determine if the problem is a good market opportunity. The overall document provides guidance on developing an innovative value proposition that solves customer problems.
Startup Braga - value proposition workshop
- 1. WORKSHOP Building an Innovative Value Proposition
- 2. What is a business?
- 3. A BUSINESS IS… 1. Creates and delivers something of value . . . 2. That other people want or need . . . 3. At a price they’re willing to pay . . . 4. In a way that satisfies the customer’s needs and expectations . . . 5. So that the business brings in enough profit to make it worthwhile
- 4. BUSINESS PROCESSES 1. Value Creation. Discovering what people need or want, then creating it. 2. Marketing. Attracting attention and building demand for what you’ve created. 3. Sales. Turning prospective customers into paying customers. 4. Value Delivery. Giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance. Bringing in enough money to keep going and make your effort worthwhile.
- 5. VALUE THROUGH INNOVATION So what is innovation? Connectingthoseunforeseendotsthatothersmiss… …knowing that the dots you see are not only valid but necessary… …if the world is to move forward
- 6. The reason why people want to buy your product/service
- 7. Tradicional Thinking Why How What We make great computers They are simple to use and beautiful Want to buy one?
- 8. Disruptive Thinking People don’t buy what you do, they buy why you do it! Why How What This ends to create great computers, cellphones, Mp3 players How we think different if making our product beautifully design and user friendly Everything we do, we believe in thinking different and challenging the status quo
- 9. Traditional Thinking Why How What We suggest you webpages based in your keywords We mapped all internet websites Want to sign-up for a free trial? Revenue is not the why, is a consequence
- 10. Disruptive Thinking Innovative Institutions are Guided by “Why” they do things Why How What We suggest you webpages based in your keywords / We alert you of important mails We mapped all internet websites / We map your e-mails To organize the world's information and make it universally accessible and useful
- 11. What is your why? Want Need Adoption Target Customer Your Company Why How What Find your purpose that match a problem people real wants to solve, and find how to provide value to satisfy their needs
- 12. What is your why? Start by discovering your purpose, your “Why” Make sure your “Why” fits a significant group of people “Wants” – it is your market People will buy to you because you allow them to achieve what they “Want” not what they “Need”
- 13. 1. The Drive to Acquire. 2. The Drive to Bond. 3. The Drive to Learn 4. The Drive to Defend 5. The Drive to Feel. Feature 1 Feature 2
- 14. How to find what people want?
- 15. DESIGN THINKING
- 16. DESIGN THINKING
- 17. How to explore design thinking?
- 20. Canvas
- 21. Value Proposition So what is your Value Proposition? Valuepropositionisapositioningstatementthat… …explains what benefit you provide for who… …and how you do it uniquely well
- 22. Problem
- 23. Solution
- 24. Solution Look for non-disruptive disruptions: technologies that offer game-changing benefits with minimal modifications to existing processes or environments. Simply put: disruptive innovation would ideally be non-disruptive to adopt.
- 25. Solution
- 26. Value Proposition For (target customers) Who are dissatisfied with (unmeet need/want) Our product is a (new product) That provides (key problem-solving capability) Unlike (the product alternative)
- 27. Unique Value Proposition Discontinuous innovations offer transformative benefits over the status quo by looking at a problem differently. What makes it truly compelling — not just to you and your colleagues, but to your most skeptical customer? Defensible technology offers intellectual property that can be protected to create a barrier to entry and an unfair competitive advantage. Disruptive business models yield value and cost rewards that help catalyze the growth of a business.
- 28. Is the problem worth to be solved?
- 30. Problem Validation Is the problem Urgent? Is it one of the top few priorities for a company? In selling to enterprises, you’ll find it hard to command the attention and resources to get a deal done if you fall below this line. *If the answer is yes – then you know you’ll have the attention of the c-suite.
- 31. Problem Validation Is fixing the problem Unavoidable? Is it driven by a mandate with implications associated with governance or regulatory control? For example, is it driven by a fundamental requirement for accounting or compliance? *If the answer is yes – then that group will likely be a champion. (it could be car company, pharma company)
- 32. Problem Validation Is the problem Unworkable? Does your solution fix a broken business process where there are real, measureable consequences to inaction? Will someone get fired if the issue is not addressed? *If the answer is yes – then that person will likely be your internal champion. (it could be the wife, the CFO, the doctor)
- 33. Problem Validation Is the problem Underserved? Is there a conspicuous absence of valid solutions to the problem you’re looking to solve? Focus on the whitespace in a market or segment. *If the answer is yes – then you know the market is primed for the solution.
- 34. Is the problem a good market opportunity?
- 36. Startup Braga is an initiative from InvestBraga - Agency for Economic Development.