The Startup Challenge Tour is a service that helps companies find and engage with relevant startups from around the world. It uses a discovery engine to search over 200,000 startups and identify the top 10 most relevant to the client's business needs. These startups then receive support to develop proposals that are pitched to the client with the goal of facilitating deals. The tour involves 6 steps: framing the challenge, identifying client challenges, building a startup network, filtering matches, supporting startups, and hosting the tour. It has worked with companies like P&G, LEGO, and media firms to connect them with innovative startups. Pricing ranges from £75k for a complete tour to £105k for individual