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A Dating Game
Rishi Taparia	

@taps
Fundraising: A Dating Game
Rishi Taparia	

@taps
Fundraising: A Dating Game
Pro tip: Question your instincts

(You’ll see why)
First thing’s first…
Fundraising takes work.
Do your research.
Introductions = signal.
No introductions? Find other signals.
Pro tip: Don’t email everyone	

Pro tip: Don’t start with Mr/s. [Last Name]	

Pro tip: Don’t use all caps in a subject line	

Pro tip: Short and to the point
Not like this:
Fundraising takes work.
So you got a response. Now what?
What investors are looking for*:	

Teams : Amazing	

Markets : Big	

Product : Innovative	

Capital required : Low	

Ownership : A lot
* For the most part…
Team.
I am like you.
I am like you.
What investors are looking for*:	

Teams : Amazing	

Markets : Big	

Product : Innovative	

Capital required : Low	

Ownership : A lot
* For the most part…
The Future
Pro tip: Frame the narrative.
What investors are looking for*:	

Teams : Amazing	

Markets : Big	

Product : Innovative	

Capital required : Low	

Ownership : A lot
* For the most part…
No does not mean you made a mistake. 	

No means there is more work to do.
Final tips:	

Don’t take no personally	

Ask for feedback	

Treat everyone with respect	

Relationship building	

Say thank you
Thank you.

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Fundraising: A Dating Game