Startup - From Zero to Done
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The document outlines a comprehensive approach to building a successful business, emphasizing the importance of preparation, customer development, and iterative processes. It details the phases from preparation to growth, warning about potential pitfalls during rapid expansion and the need for efficient resource management. The author shares personal experiences and provides strategies for entrepreneurs to navigate each stage effectively.
Startup - From Zero to Done
- 1. Business Model Canvas Izwan Wahab
- 2. Business Model Canvas Izwan Wahab
- 3. Business Model Canvas Izwan Wahab Zero to Done
- 5. Mission ● To understand how business was built, in real world
- 6. Mission ● To understand how business was built, in real world ● Hint: not in a day
- 7. Mission ● To understand how business was built, in real world ● Hint: not in a day ● Another hint: with blood, sweat and tears, and a lot of luck
- 8. Why Me? ● 3 Startup ● 1 dead meat and quit another one (long story) ● Currently work as senior programmer in a well funded startup ● Still experimenting with so many things (none unprofitable, some has paid for my house downpayment)
- 10. The Flow What phases do business goes from zero to 'done' ?
- 11. The Flow Preparation Start Iterate Take Off Repair Fuel Growth Done
- 12. Preparation Win the game before it even started. How?
- 13. Preparation Win the game before it even started. How? By only play the game you can win!
- 14. Preparation Win the game before it even started. How? By only play the game you can win! Can win = the rules are to your advantage!
- 15. Preparation ● Body ● Mind ● Spirit
- 16. Preparation ● Body ● Mind ● Spirit
- 17. Preparation: Body ● Eat well (cooked, not processed) ● Drink Enough Plain water (25% of body weight) ● Enough Sleep (don't depend on caffeine) ● Get Sweat, Run some miles
- 18. Preparation: Mind ● Be In Control of your thoughts ● Practice Meditation (Khusyu`) ● Read ● Play Hard
- 19. Preparation: Spirit ● Give (any resources, anytime, without being asked for) ● Get a calm Hobby ● Dhuha and Qiyam ● Parents Blessing
- 20. Preparation: Spirit ● Take care of yourself, no body else will.
- 21. Preparation: Spirit ● Take care of yourself, no body else will. ● Because you need to be in top condition, so that you can take care of your TEAM
- 23. ● Ready? Lets Do this!
- 24. START ● First step: most important step ● “The seed will determine the fruit”
- 25. START ● First step: most important step ● “The seed will determine the fruit” ● Customer Development
- 26. START: Customer Dev. ● Never start with what you wanna sell ● Always start with “who has a dire problem” ● Business is about “solving problem for a fee” ● Not about “Do you want to buy this?”
- 27. START: Customer Dev. ● List Down 10 name who you can have their 'time' ● Make sure they have 'buying power' ● Set time to have a chat at THEIR PLACE ● Stick to the schedule
- 28. START: Customer Dev. ● To ask: ● What are you 'thinking' about right now? ● Any pressing problem? I can help find a solution, for free ● Anybody else you like me to help them?
- 29. START: Customer Dev. ● Focus on “exploring their day-to- day challenge” ● Help them solve that, what ever it may be. ● Decide if it is worth to explore more AFTER helping them solve it.
- 30. START: Customer Dev. ● Keep exploring with more people that been referred. ● When to stop? When that very people throw money at you BEFORE you help them
- 32. START: Customer Dev. ● That is the que to move to next phase --->
- 33. ITERATE ● The 'fun' part: develop an awesome and profitable PRODUCT / SERVICE 'PACKAGE' ● Focus on: “Solve their problem as cheap as possible”
- 34. ITERATE: The Cycle ● Like an Experiment: ● Idea – Test – Learn – Idea – Test – Learn …. you got the drill.
- 36. ITERATE: The Cycle ● Never actually 'ends' ● Just put on backburner after done ● When is done?
- 37. ITERATE: The Cycle ● When new user count start to take off! ● Which is the next phase --->
- 38. TAKE OFF ● When product so awesome it goes viral ● New user adoption be like the legendary 'hockey stick'
- 39. TAKE OFF: Viral
- 41. TAKE OFF: What Really Happens
- 42. TAKE OFF: WARNING ● Be warned:
- 43. TAKE OFF: WARNING ● Be warned: ● The ride can be crazy!
- 44. TAKE OFF: WARNING ● Be warned: ● The ride can be crazy!
- 45. TAKE OFF: WARNING II ● The 2nd biggest startup killer is in this exact phase:
- 46. TAKE OFF: WARNING II ● The 2nd biggest startup killer is in this exact phase: ● Expense shot up, and not enough money to pay for it.
- 47. TAKE OFF: WARNING II ● 2nd ? What is the first one?
- 48. TAKE OFF: WARNING II ● 2nd ? What is the 1st one? ● 1st one: Run out of money, BEFORE Take Off.
- 49. TAKE OFF: END ● This phase should be quick ● After celebrate for a day, quickly enter next phase ---->
- 50. REPAIR ● Where we patch all problems:
- 51. REPAIR ● Where we patch all problems: ● Product Wise
- 52. REPAIR ● Where we patch all problems: ● Product Wise ● Support
- 53. REPAIR ● Where we patch all problems: ● Product Wise ● Support ● Business wise
- 54. REPAIR ● Where we patch all problems: ● Product Wise ● Support ● Business wise ● To achieve: CAC < LTV
- 55. REPAIR ● Where we patch all problems: ● Product Wise ● Support ● Business wise ● To achieve: CAC < LTV
- 56. REPAIR
- 57. REPAIR
- 58. REPAIR
- 59. REPAIR
- 60. REPAIR
- 61. REPAIR ● How to repair? ● Decrease CAC ● Increase LTV
- 62. REPAIR: CAC ● Decrease CAC ● “Get A Customer as cheap as possible” ● Cheap Prospect source ● Or Efficient Conversion
- 63. REPAIR: CAC ● Decrease CAC ● Copywriting ● Growth Hack ● Viral Engine ● Content Marketing ● Engineering Marketing
- 64. REPAIR: LTV ● Increase LTV ● Sell more item with higher price to more people in less time
- 65. REPAIR: LTV ● Increase LTV ● Upsell ● Cross Sell ● Down Sell ● Gamification ● Discount
- 66. REPAIR ● Got CAC < LTV ? Our Business Model was done! Yay! ● Next phase --->
- 67. FUEL GROWTH ● The 'Money' phase
- 68. FUEL GROWTH ● The 'Money' phase ● 1 dolar into sales engine, 2 dolar come out of it
- 69. FUEL GROWTH ● The 'Money' phase ● 1 dolar into sales engine, 2 dolar come out of it ● The question: How much money we want to put in?
- 70. FUEL GROWTH AS MUCH AS POSSIBLE! When? YESTERDAY!
- 71. FUEL GROWTH ● 2 Way: ● Reinvest profit into sales engine ● Limited sum of money ● 100% ownership of company, ergo, profit
- 72. FUEL GROWTH ● 2 Way: ● Take investor money ● Unlimited supply of money ● Minor % ownership of company, ergo, profit
- 73. FUEL GROWTH ● Super Short course on How to Pitch to Investor: ● Show graph with new customer count, profit and expense line. ● Investor will throw money at you.
- 74. FUEL GROWTH ● Show this:
- 75. FUEL GROWTH ● Get this:
- 77. FUEL GROWTH ● Not guaranteed, but most likely ● (some investor are too misinformed / stupid to understand that graph anyway) ● (i`ve met some of them. stop arguing with me)
- 78. FUEL GROWTH ● When will the growth end? ● Untill we cannot grow anymore ● AKA: market saturation ● Where everybody in the market use our product
- 80. The Flow: Recap Preparation Start Iterate Take Off Repair Fuel Growth Done
- 81. READ THIS BOOKS
- 82. READ MY BOOK
- 83. SPECIAL FOR YOU GUYS: Get #NOTADUIT FOR FREE! SMS “KICT <NAME> <EMAIL>” to 0166611428