Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
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This document discusses startup marketing strategies. It recommends focusing on making a good product first before marketing it. It outlines the customer acquisition, activation, retention, revenue, and referral (AARRR) funnel framework. It also discusses using inbound marketing approaches like content marketing, SEO, social media, and SEM along the customer funnel. The document advises having a marketing plan but remaining agile and testing different channels to see what works best for acquiring and engaging customers with limited budgets.
Startup Marketing - An Introduction to AAARR Metrics and Inbound Marketing
- 1. Startup Marketing. Some Thoughts. Kathrin Folkendt
- 3. I‘m Kathrin. Former Corporate Tech Marketer. Former Startup Marketer. B2B & B2C. Marketing Consultant.
- 4. Make a good product. Market it. Sell it. Make money.
- 5. Make a good product. Market it. Sell it. Make money.
- 6. Agenda • AARRR • Marketing along the funnel • Inbound Marketing
- 8. ACQUISTION ACTIVATION RETENTION REVENUE REFERRAL User comes to point of purchase through different channels Users enjoy first „happy“ visit User comes back, visits multiple sites User engages in monetization behaviour User likes product or service enough to refer others
- 12. Acquistion: What Channel to choose? • # % # % $
- 13. Planning: Agile Marketing • Create a Plan. Don‘t marry it. • Quick Response to Changes • Test & Measure • Experiments • Fail Quickly. Move on.
- 14. Inbound Marketing is the process of earning the interest of visitors and customers rather than buying it.
- 16. Inbound is... Content SEO Social Media SEM (Conversion Optimization)
- 18. Yes, SEO is a Marketer‘s Job as well.
- 19. Social Media. Nuff said.
- 21. Don‘t be an Outbound-Hater!
- 22. &
- 23. So... Do marketing. It‘s not evil. Work along the funnel. Inbound marketing is a good choice for startups. Test ,measure and then choose your channels accordingly. Have a plan, but stay reactive.
- 24. It‘s about more brains. Not more budget.