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REDUCE YOUR TRANSACTION COST AND BOOST NEW 
BUSINESS OPPORTUNITIES 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
WHO WE ARE 
Startup Network (STN) let you take better decisions by measuring the 
value of professional networks. 
From data on social networks 
(links & nodes & graphs)… 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es 
… to information 
http://www.startup-network.org/
NEED FOR CHANGE 
As an entrepreneur / student / freelancer: 
Have you ever considered how relevant are your 
relationships within your business development? 
Have you ever calculated how much resources (time or 
money) do you allocate on networking activities? 
Do you have a tool able to monitor your performance 
and so suggest you the strategy to growth and explore 
new opportunities? 
Would you like it? 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
NEED FOR CHANGE 
As Head Hunter / HR Manager: 
Have you ever scan the social network profile of a potential 
candidate? 
How much effort did it takes? How much useless or at list not 
relevant information did you get? 
Did you usually see who are the people that you share with the 
candidate? 
Do you think that in 2014 is enough analyse a CV? 
Do you think there are other information on the web that will let 
you know better your candidates before interview them? 
$ 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
NEED FOR CHANGE 
As Business Angel / Venture Capitalist / Private equity fund 
Manager: 
Have you ever considered to receive confirmation of your intuition 
(positive or negative) on a person or team by analysing their 
network of relationships? 
Think about when you receive thousand of b-plan and all of them 
from a technical prospective are interesting (great idea, big 
market, scalable b-model etc.) and about the team, you will see 
the CV but how many of them do you really meet and do you think 
in 2014 that just looking on a CV is enough to have an idea about a 
person? 
How many opportunities are you missing and what about the risks of 
your decisions? 
How big is usually the effort for a due diligence especially when it 
focus on people? 
$ 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
WHY THE GRAPH? 
Networks are the 
backbone 
of social and 
t e c h n o l o g i c a l 
systems 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
WHY & HOW? 
1) Relationships are often key elements to reduce transaction cost within 
business development. Higher the trust among a network higher will be the 
the number of mutual connections. Think about the University Alumnae 
Networks, the value that they are able to generate. But how to measure it, 
are you able to quantify this value? 
2) With social networks (Linkedin, Facebook, Twitter, Angel.co, Google+ etc.) 
we do have those information on a digital base daily and automatically 
updated, so far those data didn’t exist. So it is a new way of analysing and 
using the big amount of data we daily generate on the social networks. 
An examples from Angel.co’s network 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
ANGEL.CO NETWORK 
The network metrics helps quantify 
numerically the central position of 
investors and founders within the 
social structure. 
Central locations provide benefit 
in term of vision, knowledge and 
information advantages. 
Is not about how many contacts 
you have but who are and how 
connected they are. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
ANGEL.CO NETWORK 
Focusing on a sub region of 
the network we can identify 
key people within large 
communities. 
In this case Christen O’Brien 
500Startup founder is the 
central person that have an 
impact on thi s network 
portion connecting different 
communities. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
ANGEL.CO NETWORK 
Thanks to the previous 
analysis we demonstrate the 
strong correlation among 
Investor’s Network Centrality 
and investments amount 
done. 
To conclude the network 
structure have an impact on 
business performance and 
thanks to our analysis we can 
see who are the key people 
and how people can 
improve their performances 
in terms of connections. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
STN SOLUTION http://www.startup-network.org/ 
Looking at the images are you able to get information? 
Are you able to compare information on people networks? 
Angel.co Investors 
Network 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es 
Italian investors 
Network
STN SOLUTION http://www.startup-network.org/ 
We think it is hard to get 
information just looking at 
the graphs, reason why STN 
developed his algorithm to 
measure on daily base a 
set of network KPI based on 
time varying complex 
network analysis formulas. 
STN KPI: 
1) Network Efficiency 
2) Clustering & Brokerage 
3) Work Mixing 
4) Age Mixing 
5) Location Mixing 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
NETWORK EFFICIENCY 
Innovative ecosystems tremendously 
benefit from the free flow of information 
and ideas! Those ideas move in the social 
network structure like cars on the road 
system. Few and sporadic interactions 
between people are like slow and small 
roads that trap cars by creating 
bottlenecks, congestions and inefficiency. 
On the contrary a dense network of social 
interactions with many long-range 
connection are like highways. On "social 
highways" ideas flow fast and easily reach 
any person in THE NETWORK. This free and 
tireless flow tremendously increases the 
chances of recombining ideas into new 
disruptive innovations and give access to 
new opportunities. High value of network 
efficiency show us how information are 
flowing among our network of relationships. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
CLUSTERING & BROKERAGE 
An high value of clustering reflects the 
presence of a cohesive group around 
you. High-value of clustering foster 
cooperation between your contacts and 
the sense of belonging to a group. On the 
other side high value of brokerage reflects 
your ability to be connected within 
different communities of people from 
different location, work background and 
age. 
Usually the CEO or the Sales man will have 
high value on brokerage as he need to 
be in touch with different people on the 
other side the CTO or the developers 
have higher clustering values as they are 
more focused on a topic. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es 
CEO 
DEV.
NETWORK MIXING 
Mixing measures the diversity among 
your contacts under three dimensions: 
ages, locations and professional 
background. 
If your contacts share the same 
location, skills, and ages they are very 
likely to provide you the same unique 
point of view and your Mixing values 
are lower. Those, like the Network 
Efficiency, if low reflect the lower 
probability to access new information, 
knowledge so opportunities. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
STN SOLUTION http://www.startup-network.org/ 
Giving people a tool that on a daily base give them information about 
their network performance will let: 
1) People use professionally the social networks, by giving a tool to 
see if they are doing well or not. 
2) People will increase their off-line networking activities, as get the 
friendships or connections within the social networks will be harder if 
people start use it professionally. 
3) We will reduce the resource (time & money) waste among the 
networking activities as people will be focused on value added 
connections. 
4) We will reduce the impact of recommendation (friends, parents, 
university etc.) within the investment & recruitment decision process. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
BUSINESS MODEL 
How do we make money? 
1) Users will have a freemium access to the services. As it is right know we give them 
free access to the platform to calculate STN KPIs, next steps are to give premium 
access to services like metrics comparison, companies network value and other 
information we will discover letting people use the service. 
2) Fund Manager, HR Manager, Head Hunter, Accelerator/Incubator Manager or any 
organization that will have to select a person or a team will have premium 
dashboard with aggregated information to compare candidates. 
3) Portfolio management platform access to see how projects or people are 
performing comparing STN KPIs with key projects metrics (users, revenue, popularity 
etc.). It will help evaluate in witch project or person focus as a champion or as not 
performing well. 
4) Ecosystem builder platform to facilitate the cooperation and communication 
among a community or the company employees. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
OUR CHALLENGE 
Based on a 10 years network data from the platform angel.co trough 
STN KPIs we are able to forecast the startup that with a probability of 
89% will raise a first round investment within the next months. If you 
have a startup are you on the list? 
http://prediction.startup-network.org/ 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
WHO WE ARE 
Highly diversified team 
Mario Scuderi 
CEO 
MSc in Management 
Engineering 
Manager WCAP CT 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es 
Moreno Bonaventura 
R&D 
PhD in Physics & 
Mathematics at Queen 
Mary London 
Luciano De Franco 
CTO 
MSc in Computer 
Science & Mentor 
WCAP CT
Hopefully we will change the way people 
take decisions and focus more on 
Human Capital that are able to 
generate value. 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es
Thanks for your attention! 
Feel free to contact us or network with us! 
@scuderimario 
scuderimario@startup-network. 
org 
Reduce 
your 
transac.on 
cost 
and 
boost 
new 
business 
opportuni.es 
@morenobonav 
bonaventuramoreno@start 
up-network.org 
@lucianodefranco 
lucianodefranco@startup-network. 
org 
http://www.startup-network.org/

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Startup Network Pitch. Reduce your transaction cost and boost new business development.

  • 1. REDUCE YOUR TRANSACTION COST AND BOOST NEW BUSINESS OPPORTUNITIES Reduce your transac.on cost and boost new business opportuni.es
  • 2. WHO WE ARE Startup Network (STN) let you take better decisions by measuring the value of professional networks. From data on social networks (links & nodes & graphs)… Reduce your transac.on cost and boost new business opportuni.es … to information http://www.startup-network.org/
  • 3. NEED FOR CHANGE As an entrepreneur / student / freelancer: Have you ever considered how relevant are your relationships within your business development? Have you ever calculated how much resources (time or money) do you allocate on networking activities? Do you have a tool able to monitor your performance and so suggest you the strategy to growth and explore new opportunities? Would you like it? Reduce your transac.on cost and boost new business opportuni.es
  • 4. NEED FOR CHANGE As Head Hunter / HR Manager: Have you ever scan the social network profile of a potential candidate? How much effort did it takes? How much useless or at list not relevant information did you get? Did you usually see who are the people that you share with the candidate? Do you think that in 2014 is enough analyse a CV? Do you think there are other information on the web that will let you know better your candidates before interview them? $ Reduce your transac.on cost and boost new business opportuni.es
  • 5. NEED FOR CHANGE As Business Angel / Venture Capitalist / Private equity fund Manager: Have you ever considered to receive confirmation of your intuition (positive or negative) on a person or team by analysing their network of relationships? Think about when you receive thousand of b-plan and all of them from a technical prospective are interesting (great idea, big market, scalable b-model etc.) and about the team, you will see the CV but how many of them do you really meet and do you think in 2014 that just looking on a CV is enough to have an idea about a person? How many opportunities are you missing and what about the risks of your decisions? How big is usually the effort for a due diligence especially when it focus on people? $ Reduce your transac.on cost and boost new business opportuni.es
  • 6. WHY THE GRAPH? Networks are the backbone of social and t e c h n o l o g i c a l systems Reduce your transac.on cost and boost new business opportuni.es
  • 7. WHY & HOW? 1) Relationships are often key elements to reduce transaction cost within business development. Higher the trust among a network higher will be the the number of mutual connections. Think about the University Alumnae Networks, the value that they are able to generate. But how to measure it, are you able to quantify this value? 2) With social networks (Linkedin, Facebook, Twitter, Angel.co, Google+ etc.) we do have those information on a digital base daily and automatically updated, so far those data didn’t exist. So it is a new way of analysing and using the big amount of data we daily generate on the social networks. An examples from Angel.co’s network Reduce your transac.on cost and boost new business opportuni.es
  • 8. ANGEL.CO NETWORK The network metrics helps quantify numerically the central position of investors and founders within the social structure. Central locations provide benefit in term of vision, knowledge and information advantages. Is not about how many contacts you have but who are and how connected they are. Reduce your transac.on cost and boost new business opportuni.es
  • 9. ANGEL.CO NETWORK Focusing on a sub region of the network we can identify key people within large communities. In this case Christen O’Brien 500Startup founder is the central person that have an impact on thi s network portion connecting different communities. Reduce your transac.on cost and boost new business opportuni.es
  • 10. ANGEL.CO NETWORK Thanks to the previous analysis we demonstrate the strong correlation among Investor’s Network Centrality and investments amount done. To conclude the network structure have an impact on business performance and thanks to our analysis we can see who are the key people and how people can improve their performances in terms of connections. Reduce your transac.on cost and boost new business opportuni.es
  • 11. STN SOLUTION http://www.startup-network.org/ Looking at the images are you able to get information? Are you able to compare information on people networks? Angel.co Investors Network Reduce your transac.on cost and boost new business opportuni.es Italian investors Network
  • 12. STN SOLUTION http://www.startup-network.org/ We think it is hard to get information just looking at the graphs, reason why STN developed his algorithm to measure on daily base a set of network KPI based on time varying complex network analysis formulas. STN KPI: 1) Network Efficiency 2) Clustering & Brokerage 3) Work Mixing 4) Age Mixing 5) Location Mixing Reduce your transac.on cost and boost new business opportuni.es
  • 13. NETWORK EFFICIENCY Innovative ecosystems tremendously benefit from the free flow of information and ideas! Those ideas move in the social network structure like cars on the road system. Few and sporadic interactions between people are like slow and small roads that trap cars by creating bottlenecks, congestions and inefficiency. On the contrary a dense network of social interactions with many long-range connection are like highways. On "social highways" ideas flow fast and easily reach any person in THE NETWORK. This free and tireless flow tremendously increases the chances of recombining ideas into new disruptive innovations and give access to new opportunities. High value of network efficiency show us how information are flowing among our network of relationships. Reduce your transac.on cost and boost new business opportuni.es
  • 14. CLUSTERING & BROKERAGE An high value of clustering reflects the presence of a cohesive group around you. High-value of clustering foster cooperation between your contacts and the sense of belonging to a group. On the other side high value of brokerage reflects your ability to be connected within different communities of people from different location, work background and age. Usually the CEO or the Sales man will have high value on brokerage as he need to be in touch with different people on the other side the CTO or the developers have higher clustering values as they are more focused on a topic. Reduce your transac.on cost and boost new business opportuni.es CEO DEV.
  • 15. NETWORK MIXING Mixing measures the diversity among your contacts under three dimensions: ages, locations and professional background. If your contacts share the same location, skills, and ages they are very likely to provide you the same unique point of view and your Mixing values are lower. Those, like the Network Efficiency, if low reflect the lower probability to access new information, knowledge so opportunities. Reduce your transac.on cost and boost new business opportuni.es
  • 16. STN SOLUTION http://www.startup-network.org/ Giving people a tool that on a daily base give them information about their network performance will let: 1) People use professionally the social networks, by giving a tool to see if they are doing well or not. 2) People will increase their off-line networking activities, as get the friendships or connections within the social networks will be harder if people start use it professionally. 3) We will reduce the resource (time & money) waste among the networking activities as people will be focused on value added connections. 4) We will reduce the impact of recommendation (friends, parents, university etc.) within the investment & recruitment decision process. Reduce your transac.on cost and boost new business opportuni.es
  • 17. BUSINESS MODEL How do we make money? 1) Users will have a freemium access to the services. As it is right know we give them free access to the platform to calculate STN KPIs, next steps are to give premium access to services like metrics comparison, companies network value and other information we will discover letting people use the service. 2) Fund Manager, HR Manager, Head Hunter, Accelerator/Incubator Manager or any organization that will have to select a person or a team will have premium dashboard with aggregated information to compare candidates. 3) Portfolio management platform access to see how projects or people are performing comparing STN KPIs with key projects metrics (users, revenue, popularity etc.). It will help evaluate in witch project or person focus as a champion or as not performing well. 4) Ecosystem builder platform to facilitate the cooperation and communication among a community or the company employees. Reduce your transac.on cost and boost new business opportuni.es
  • 18. OUR CHALLENGE Based on a 10 years network data from the platform angel.co trough STN KPIs we are able to forecast the startup that with a probability of 89% will raise a first round investment within the next months. If you have a startup are you on the list? http://prediction.startup-network.org/ Reduce your transac.on cost and boost new business opportuni.es
  • 19. WHO WE ARE Highly diversified team Mario Scuderi CEO MSc in Management Engineering Manager WCAP CT Reduce your transac.on cost and boost new business opportuni.es Moreno Bonaventura R&D PhD in Physics & Mathematics at Queen Mary London Luciano De Franco CTO MSc in Computer Science & Mentor WCAP CT
  • 20. Hopefully we will change the way people take decisions and focus more on Human Capital that are able to generate value. Reduce your transac.on cost and boost new business opportuni.es
  • 21. Thanks for your attention! Feel free to contact us or network with us! @scuderimario scuderimario@startup-network. org Reduce your transac.on cost and boost new business opportuni.es @morenobonav bonaventuramoreno@start up-network.org @lucianodefranco lucianodefranco@startup-network. org http://www.startup-network.org/