Startup PR for Everyone at a Startup
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The document discusses the importance of public relations (PR) for startups and emphasizes that knowledge of PR is accessible to everyone, regardless of personality type. It outlines key elements such as understanding one's audience, crafting effective pitches, and leveraging valuable content to gain media coverage. Additionally, it provides resources and examples to help entrepreneurs navigate the PR landscape effectively.
Startup PR for Everyone at a Startup
- 1. Startup PR And what's in it for you.
- 2. You don't have to be in PR to get PR. ! You also don't have to be an extrovert.
- 3. Today's Menu • The World of PR • Why you should care • Know your audience • Craft the pitch • Resources • Examples
- 4. The World of PR • Meaningful events • Press release • Embargo • Exclusive
- 5. Why you should care • Coverage is important • Leverage your work / passion • Press release not required • Reporters / Influencers = Humans
- 7. "The trickiest thing about publicity is that there’s never a guarantee. All you can do is make sure that you’re always trying to provide something valuable to others and not just yourself. ! If you do, you’ll find that PR will end up accomplishing exactly what you wanted it to." ! - Jackie Lampugnano, Lightbank (Tech VC) Director of PR
- 8. Know your audience • Who are you trying to reach? • What publications give you access? • Build your list • Craft the pitch
- 9. “Most pitches I receive from newbie publicists and clueless startup founders are lengthy, full of jargon, and lacking a clear thesis about what the company does and why I, or my readers, should care.” ! - Erica Swallow, Tech Journalist Forbes, Mashable, Huffington Post
- 10. Pitch Craft • Tell it in plain English • Keep it short -- Offer resources to dive deeper • Do the work for them -- Be relevant • Clear CTA • Don't be selfish
- 11. ThingsWeStart Example from Customer Development Labs
- 12. Pitch Craft • Tell it in plain English • Keep it short -- Offer resources to dive deeper • Do the work for them • Clear CTA • Don't be selfish
- 13. Resources • Copywriting 101 • HARO: Help A Reporter Out • Brownstein & Egusa • Top 100 Tech Blogs, Mobile Blogs, Reporters, etc. • Old School PR - New School pricing • Deconstructing PR From Former VentureBeat writer • Customer Dev Labs: Step by step PR launch