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getting startups started




       Pete Mitchell | Simon Douglas
Guidelines for this deck
• To provide a summary overview of the current business, your expectations and
  drivers going forward
• Use the structure and templates of the slides where possible.
• Feel free to add slides if you need, although remember, less is more.
• This deck will be used to present to investors and selected slides will be used on the
  website for pre NDA exposure of the solution.
• NDA from Vantageap must be compete prior to completion
Solution Overview



                    [Summary of Key
                    Elements if solution
                    • Value to user
                    • Unique Design
                       Features
                    • Call to actions]

    SAMPLE
Team and Advisors
     XXX
     Title
                       [Experience and Track Record]



     XXX               [Experience and Track Record]
     Title



     XXX
     Title
                        [Experience and Track Record]



     XXX                [Experience and Track Record]
     Title




     XXX                [Experience and Track Record]
     Title




             [Summary of Initial Funding raised]
Market Size

           Total Addressable                                        Potential Market
                                                                    % of Addressable Market
             Market - XXX                                           (Please include Sources)




                   Total Addressable Market with
                                                              Summary of Spend Per User
                          Approx. CAGR%



Note 1 – Whilst we support global domination from day 1,
investors would like to see more focus so be clear on which
market/geography you will deliver.
Note 2 – Should your solution be applicable to more than 1
addressable market i.e consumer and SME please assess each
market separately
Key Competitors

                     Key Competitor- XXX                                                         Potential Entrants




                                                                                   • Who else is coming into the
                                                                                     market or could diversify into
             Advantages over key competitor                                          your segment?
             1.   XXXX
             2.   XXXX
                                                                                   • How will you differentiate?
             3.   XXXX
             4.   XXXX                                                             (Example – A new entrant my aquire our major
             5.   XXXX                                                             competitor or your movement/success in the
                                                                                   market my encourage others to enter)




Note 1 – It is likely you will have lots of competitors but focus on the biggest
and toughest, if you can beat them the others will be easy.
Note 2 – Understand of the competitive landscape is critical for investors,
they will be put off if you don’t demonstrate you know what your up against.
Be assured, there are always competitors so be open.
Key Competitors

                     Key Competitor- XXX                                                         Potential Entrants




                                                                                   • Who else is coming into the
                                                                                     market or could diversify into
             Advantages over key competitor                                          your segment?
             1.   XXXX
             2.   XXXX
                                                                                   • How will you differentiate?
             3.   XXXX
             4.   XXXX                                                             (Example – A new entrant my aquire our major
             5.   XXXX                                                             competitor or your movement/success in the
                                                                                   market my encourage others to enter)




Note 1 – It is likely you will have lots of competitors but focus on the biggest
and toughest, if you can beat them the others will be easy.
Note 2 – Understand of the competitive landscape is critical for investors,
they will be put off if you don’t demonstrate you know what your up against.
Be assured, there are always competitors so be open.
Value to User
           YOUR SOLUTION HERE    OTHER PROVIDER     OTHER SOLUTION     COMPETITOR



              •XXXX             •XXXX             •XXXX              •XXXX
              •XXXX             •XXXX             •XXXX              •XXXX
 Ease of
   Use




              •XXXX             •XXXX             •XXXX              •XXXX
              •XXXX             •XXXX             •XXXX              •XXXX



             •XXXX              •XXXX             •XXXX              •XXXX
Costs




             •XXXX              •XXXX             •XXXX              •XXXX
             •XXXX.             •XXXX             •XXXX              •XXXX


             •XXXX              •XXXX             •XXXX              •XXXX
             •XXXX              •XXXX             •XXXX              •XXXX
Benefits




             •XXXX              •XXXX             •XXXX              •XXXX
             •XXXX              •XXXX             •XXXX              •XXXX
             •XXXX              •XXXX             •XXXX              •XXXX
Value to Partners
   Prospective   Product Service      Value       Conversion
     Partner                       Proposition       Rate

 Partner 1         •XXXX           •XXXX         •XXXX


 Partner 2
                   •XXXX           •XXXX         •XXXX


 Partner 3
                   •XXXX           •XXXX         •XXXX


 Partner 4
                   •XXXX           •XXXX         •XXXX


 Partner 5
                   •XXXX           •XXXX         •XXXX
User Acquisition

                                        Launch
                                 XXXX
                          XXXX
                   XXXX
           XXXX
  XXXX                                  Growth
                                 xxxx
                          Xxxx
                   Xxxx
          Xxxx
  Xxxx                           XXXX
                                        Maturity

                          XXXX
                   XXXX
          XXXX
 XXXX
Business Model


      User                                                                  Generate
                                     Use of Users
   Acquisition                                                              Revenue




From?                              Based on?                             Fee Types?




Future Potential Revenue Streams
1. XXXX                            How would you explain your Business
2. XXXX                            Model in 3 Bullets                                 Year 1 - £
3. XXXX                            1. XXXX                                            Year 2 - £
4. XXXX                            2. XXXX                                            Year 3
5. XXXX                            3. XXXX
Exit Strategy
                                           Your Here




                             Option 1         Option 2   Option 3




Note 1 – Investors only make money
when you exit or start making a return
Note 2 – A clear exist strategy shows
you are looking and have an end goal.
Note 3 – This is just a high level
assessment, DON’T include expected
valuations or exit at certain revenue
points.
Note 4 – Identify simply who would
be interested in Acquisition, JV, IPO or
Partnership and who the potential
candidates could be.
vantageap.com

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Startup Template

  • 1. getting startups started Pete Mitchell | Simon Douglas
  • 2. Guidelines for this deck • To provide a summary overview of the current business, your expectations and drivers going forward • Use the structure and templates of the slides where possible. • Feel free to add slides if you need, although remember, less is more. • This deck will be used to present to investors and selected slides will be used on the website for pre NDA exposure of the solution. • NDA from Vantageap must be compete prior to completion
  • 3. Solution Overview [Summary of Key Elements if solution • Value to user • Unique Design Features • Call to actions] SAMPLE
  • 4. Team and Advisors XXX Title [Experience and Track Record] XXX [Experience and Track Record] Title XXX Title [Experience and Track Record] XXX [Experience and Track Record] Title XXX [Experience and Track Record] Title [Summary of Initial Funding raised]
  • 5. Market Size Total Addressable Potential Market % of Addressable Market Market - XXX (Please include Sources) Total Addressable Market with Summary of Spend Per User Approx. CAGR% Note 1 – Whilst we support global domination from day 1, investors would like to see more focus so be clear on which market/geography you will deliver. Note 2 – Should your solution be applicable to more than 1 addressable market i.e consumer and SME please assess each market separately
  • 6. Key Competitors Key Competitor- XXX Potential Entrants • Who else is coming into the market or could diversify into Advantages over key competitor your segment? 1. XXXX 2. XXXX • How will you differentiate? 3. XXXX 4. XXXX (Example – A new entrant my aquire our major 5. XXXX competitor or your movement/success in the market my encourage others to enter) Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open.
  • 7. Key Competitors Key Competitor- XXX Potential Entrants • Who else is coming into the market or could diversify into Advantages over key competitor your segment? 1. XXXX 2. XXXX • How will you differentiate? 3. XXXX 4. XXXX (Example – A new entrant my aquire our major 5. XXXX competitor or your movement/success in the market my encourage others to enter) Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open.
  • 8. Value to User YOUR SOLUTION HERE OTHER PROVIDER OTHER SOLUTION COMPETITOR •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Ease of Use •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Costs •XXXX •XXXX •XXXX •XXXX •XXXX. •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Benefits •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX
  • 9. Value to Partners Prospective Product Service Value Conversion Partner Proposition Rate Partner 1 •XXXX •XXXX •XXXX Partner 2 •XXXX •XXXX •XXXX Partner 3 •XXXX •XXXX •XXXX Partner 4 •XXXX •XXXX •XXXX Partner 5 •XXXX •XXXX •XXXX
  • 10. User Acquisition Launch XXXX XXXX XXXX XXXX XXXX Growth xxxx Xxxx Xxxx Xxxx Xxxx XXXX Maturity XXXX XXXX XXXX XXXX
  • 11. Business Model User Generate Use of Users Acquisition Revenue From? Based on? Fee Types? Future Potential Revenue Streams 1. XXXX How would you explain your Business 2. XXXX Model in 3 Bullets Year 1 - £ 3. XXXX 1. XXXX Year 2 - £ 4. XXXX 2. XXXX Year 3 5. XXXX 3. XXXX
  • 12. Exit Strategy Your Here Option 1 Option 2 Option 3 Note 1 – Investors only make money when you exit or start making a return Note 2 – A clear exist strategy shows you are looking and have an end goal. Note 3 – This is just a high level assessment, DON’T include expected valuations or exit at certain revenue points. Note 4 – Identify simply who would be interested in Acquisition, JV, IPO or Partnership and who the potential candidates could be.