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WHAT EXECUTIVES
VALUE IN TESTING
Michael Kelly
Jeanette Thebeau
The Executives…
FOUNDER:
build the product
and test and prove
the concept
CEO:
profitable, stable,
managed growth
“Make the demo work.”

 “…understand that the limited
number of customers you have
will not be very concerned if they
run into a small bug here or
there.”

 “If figuring out design is more
important than functionality […],
testing falls to the wayside. ”
Founders don’t hire testers.
“…more formalized testing with
documented scripts, test plans,
requirements etc. to comply with
audit regulations of our
customers.”

 “Test driven development and
continuous integration. Load
testing, user experience testing,
formal user feedback process.”
“I didn't realize there's multiple
testing activities.”
- President and CEO
“Some want their products to be
tested well, some don't care that
much.”
- Test Lab
FIRE THEM ALL
REVIEW THIS TEST PLAN
Valuing Testers…
SEED STAGE
developers do a lot of the
testing
GROWTH STAGE
testers start to show up,
focus on pain points –
still in alignment

 ESTABLISHED
organizational structure
and disconnect from
founders/executive
leadership and business
problems – pathologies
emerge
“Don’t hire for pleasure; hire to
kill pain.” - 37Signals’ book Rework
Where we have alignment
• Ensuring the product solves the
business problem
• Ensuring the product is stable
• Making sure the product is usable
• Making sure the product doesn’t
embarrass the company
STARWEST 2013 - What Executive Value in Testing
The Gaps…
Most testers ignore (or loosely pay
attention to) testing focused on
controlling operations costs.
Executives think this testing activity
is important.
Executives largely don’t care about
testing to ensure that they are
compliant with regulations.
Nearly half of testers feel this testing
is critical.
Executives want:
• fast and scalable
• solutions to
business problems
• that don’t cost a lot
to run or maintain
“All testing humanly possible on all
components of our software suite. […]
Keep me in a job…”
Bridging the gap…
PROBLEM
You don’t know what they want
Understanding what’s at stake:
• ask them
• role play
• take the counter argument
• develop your own stereotypes
• negotiation requires empathy
• take your small experiences and scale
those up
• if you don’t know this person, who do
you know who’s like this person?
PROBLEM
You don’t talk the same language
Things that drive shared language:
• develop a core understanding of the
mission
• understand the financials of the
product / business
• personas and experience maps
• interact with real users
OPPORTUNITY
You can affect operational cost...
but you aren’t aware how
Getting control of operations:
• Assisting with monitoring and alerting
• Assisting with setup for debugging
• Testing for:
§ compatibility
§ data migration
§ upgrade and rollback
§ regression issues
OPPORTUNITY
You can play a larger role in
helping the team achieve feature
scalability
STARWEST 2013 - What Executive Value in Testing
THE DARK SIDE
This one…
 
 
 Not this one…
Tester as Facilitator:
• Using testing to establishing credibility
• Pair testing/programming
• Supplementing existing unit tests
• Helping write new unit tests
• Writing simple, but high-impact UI
automation
• Removing automation roadblocks
• Teaching others
Remember…
“I don’t know what you do…”
VS.
“I wouldn’t think of doing this
without you.”
This is your responsibility.
Thank You

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STARWEST 2013 - What Executive Value in Testing

  • 1. WHAT EXECUTIVES VALUE IN TESTING Michael Kelly Jeanette Thebeau
  • 3. FOUNDER: build the product and test and prove the concept CEO: profitable, stable, managed growth
  • 4. “Make the demo work.” “…understand that the limited number of customers you have will not be very concerned if they run into a small bug here or there.” “If figuring out design is more important than functionality […], testing falls to the wayside. ”
  • 6. “…more formalized testing with documented scripts, test plans, requirements etc. to comply with audit regulations of our customers.” “Test driven development and continuous integration. Load testing, user experience testing, formal user feedback process.”
  • 7. “I didn't realize there's multiple testing activities.” - President and CEO
  • 8. “Some want their products to be tested well, some don't care that much.” - Test Lab
  • 12. SEED STAGE developers do a lot of the testing GROWTH STAGE testers start to show up, focus on pain points – still in alignment ESTABLISHED organizational structure and disconnect from founders/executive leadership and business problems – pathologies emerge
  • 13. “Don’t hire for pleasure; hire to kill pain.” - 37Signals’ book Rework
  • 14. Where we have alignment • Ensuring the product solves the business problem • Ensuring the product is stable • Making sure the product is usable • Making sure the product doesn’t embarrass the company
  • 17. Most testers ignore (or loosely pay attention to) testing focused on controlling operations costs. Executives think this testing activity is important.
  • 18. Executives largely don’t care about testing to ensure that they are compliant with regulations. Nearly half of testers feel this testing is critical.
  • 19. Executives want: • fast and scalable • solutions to business problems • that don’t cost a lot to run or maintain
  • 20. “All testing humanly possible on all components of our software suite. […] Keep me in a job…”
  • 22. PROBLEM You don’t know what they want
  • 23. Understanding what’s at stake: • ask them • role play • take the counter argument • develop your own stereotypes • negotiation requires empathy • take your small experiences and scale those up • if you don’t know this person, who do you know who’s like this person?
  • 24. PROBLEM You don’t talk the same language
  • 25. Things that drive shared language: • develop a core understanding of the mission • understand the financials of the product / business • personas and experience maps • interact with real users
  • 26. OPPORTUNITY You can affect operational cost... but you aren’t aware how
  • 27. Getting control of operations: • Assisting with monitoring and alerting • Assisting with setup for debugging • Testing for: § compatibility § data migration § upgrade and rollback § regression issues
  • 28. OPPORTUNITY You can play a larger role in helping the team achieve feature scalability
  • 31. This one… Not this one…
  • 32. Tester as Facilitator: • Using testing to establishing credibility • Pair testing/programming • Supplementing existing unit tests • Helping write new unit tests • Writing simple, but high-impact UI automation • Removing automation roadblocks • Teaching others
  • 34. “I don’t know what you do…” VS. “I wouldn’t think of doing this without you.”
  • 35. This is your responsibility.