State of Amazon: What's Next?
- 1. State of Amazon: What’s Next By Tyler Henderson – Seller Labs Tyler@sellerlabs.com
- 2. Amazon Sellers – Software developers Over 40,000 Active Amazon Sellers Managed Over $7 Billion Amazon Sales 2016 Started as Amazon Sellers
- 3. Where’s Amazon at Now?
- 4. 50% of total Units Sold On Amazon are from Sellers
- 6. 33%+ Growth, Year Over Year 100K Sellers achieving over $100,000 in sales in 2016 75K Sellers achieving over $100,000 in sales in 2015
- 7. Shoppers Start on Amazon 55% Sources: “Amazon: Friend Or Foe for Retailers,” Forrester Research, July 26, 2012; “Google Shopping to Counter Amazon: Testing ‘Buy Now’ Button, Other
- 8. Amazon Captures One of Every Two Dollars Spent Online! https://ilsr.org/wp-content/uploads/2016/11/ILSR_AmazonReport_final.pdf
- 11. How many of you have employees?
- 12. Economic Job Impact 600,000+ Jobs created outside of Amazon
- 13. What’s Next for Amazon?
- 14. Prime Day 2017
- 15. 1. Sales are increasing
- 16. 73.8m visits on Monday 113.2m visits on Tuesday
- 17. 60% increase of sales in 2017 as compared to 2016.
- 18. 3rd Party Sellers increased sales from 20m+ items to 40m+
- 19. 2. Prime Memberships are increasing
- 20. A record number of new prime subscriptions
- 21. 50% more of Prime members made a purchase on prime day
- 22. 3. Ways to buy are increasing
- 23. The Echo Dot was the highest selling product
- 24. Mobile orders doubled from 2016… Which had doubled from 2015
- 25. What does that tell you?
- 26. You need to optimize for Mobile & Alexa
- 27. But that’s not all. . .
- 29. Recap
- 31. Increasing repeat customers and customer loyalty
- 32. Increasing points of contact with buyers
- 33. What else could they be increasing?
- 34. Coming in 2017
- 35. Where do you see Amazon’s focus shifting towards?
- 36. Brands!
- 37. A brand is a promise to the customer
- 38. Brands = Good customer experience
- 39. Amazon Targeting Existing Brands
- 40. Amazon Helps Emerging Brands
- 41. Building A Brand - Before Big investment of money Big investment of time Long return on investment Build a website Drive traffic … and more
- 42. Building A Brand - Today Smaller investment Less time Don’t have to worry about infrastructure Don’t have to emphasize their website Don’t have to worry about traffic … and more
- 43. The Easiest way to build a brand that does well on Amazon. . . Is to build a brand with the same values as Amazon.
- 45. Amazon Sellers’ Virtuous Cycle
- 46. What Brands Get From Amazon
- 47. Customers +300M Direct access world wide
- 48. Engagement 75 Minutes Per unique visit +42% increase over past two years
- 49. Prime Members 50M products on Prime 80M Prime Shoppers 38% year over year growth
- 50. Brand Protection Brand Registry 2.0
- 51. Drive Awareness 55% customers start product discovery on Amazon 26% increase year over year
- 52. Cold Start - Launching a product with no history or brand recognition Drive Awareness
- 53. Sponsored Ads & You
- 54. Amazon Sponsored Product Ads 5th Largest Digital Media Publisher
- 56. TAKE AWAYS
- 57. 1. Optimize for Mobile and Voice search
- 58. 2. If you focus on building a brand and providing a good experience, Amazon will reward you.
- 59. 3. Sponsored products are an incredible opprotunity
- 60. So where is Amazon going?
- 61. Nowhere.
- 62. Questions? Want today’s Slides? TEXT: “SELLERLABS” TO 444999 or visit Sellerlabs.com/midwest
Editor's Notes
- #15: What does prime day 2017 tell us about where the future of Amazon is going.
- #17: So what’s super impressive about these numbers is that they’re only a 5% increase over prime day last year. That makes all of the things that I’m about to say all that more impressive. .
- #18: Sales overall for the Amazon channel increased 60% for primeday between 2016 and 2017. Remember this is on just a 5%
- #19: 3rd party sellers are getting smater too! The average discount given by a 3rd party seller was 45% compared to the 35% on average from 1st party sellers
- #24: Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
- #26: Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
- #27: Think about that for a second. Seriously. I’m going to let that sit. The highest selling product on Amazon was the echo dot. A product that what?
- #40: Amazon is targeting existing brands attempting to bring them on as first party relationships. I think that some of you can already speak to being affected by this middle one on the screen.