State of the internet
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The document discusses the state of the internet in 2013, focusing on three main trends: device diversity with the rise of connected TVs, retina displays, and mobile; social media monetization through various advertising formats on platforms like Facebook, Twitter, and LinkedIn; and the rise of data and display advertising targeting users based on collected information.
State of the internet
- 1. The State of the Internet March 5th, 2013 Tuesday, March 5, 13
- 2. Agenda • Interesting Times • Follow the Money • Top 3 Trends in 2013 • Device Diversity • Social Monetization • Data and The Display Ecosystem • Policy Developments State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 3. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 4. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 5. Interesting times • I grew up with the internet 2083 • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 6. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 7. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 8. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 9. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 10. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 11. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 12. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 13. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 14. The State of the Internet March 5th, 2013 Tuesday, March 5, 13
- 15. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 16. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 17. 2012 Online Advertising Spending (US) - via emarketer follow the money. $17.58 $8.68 $2.60 $2.93 $0.22 $0.23 $1.71 $1.56 $1.82 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 18. 2013 Online Advertising Spending (US) - via emarketer $19.75 $9.60 $4.14 $0.23 $0.23 $1.90 $2.71 $1.90 $2.03 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 19. 2014 Online Advertising Spending (US) - via emarketer $21.73 $10.27 $5.75 $0.24 $0.24 $2.09 $2.81 $2.28 $2.38 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 20. Why Search Matters Intent = Advertiser Value State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 21. Search Clicks are Valuable State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 22. Search Clicks are Valuable State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 23. Top Search Clicks 1. Insurance (example keyword: “auto insurance price quotes”) 2. Loans (example keyword: “consolidate graduate student loans”) 3. Mortgage (example keyword: “refinanced second mortgages”) 4. Attorney (example keyword: “personal injury attorney”) 5. Credit (example keyword: “home equity line of credit”) 6. Lawyer 7. Donate $277 8. Degree 9. Hosting 10. Claim 11. Conference Call 12. Trading 13. Software 14. Recovery 15. Transfer 16. Gas/Electricity 17. Classes 18. Rehab 19. Treatment 20. Cord Blood State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 24. Search engines make money when people search State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 25. Deals are made to ensure search revenue $137 Million/Year Paid By Google to Mozilla Foundation State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 26. Deals are made to ensure search revenue $1 Billion+/Year Paid By Google to Apple State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 27. Ways to ensure search share • Build your own browser (Chrome, Internet Explorer • Build your own smartphones (Google/Motorola, WinMo, etc) • Build your own operating system • Install search bars • Give away tablets • Free email accounts State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 28. Devices are a proxy to more than searches •Homepage advertising value •App economy •Media sales State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 29. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 30. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 31. Lock In State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 32. Winner Take All •Books •Music •Games •Apps •Movies •Bandwidth Deals State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 33. Platform Wars for Ads, Media, and Apps •Google •Microsoft •Apple •Amazon •Losers: Palm, Blackberry, Symbian State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 34. Same Players for Cloud Computing (mostly) •Google Apps, AppEngine, Drive •Microsoft Dynamics, Azure, Office360 •Amazon EC2, S3, and much more •Salesforce, Heroku, Database.com, etc State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 35. Microsoft and WA state Worldwide 97,106 USA 57,325 Puget Sound (Washington State) 41,442 State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 36. Desktop Search Share State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 37. Mobile Search Share State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 38. take a deep breath State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 39. Three Top Trends in 2013 •Device Diversification •Social Media Monetization •The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 40. State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 41. Connected TVs State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 42. ‘Retina’ Displays State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 43. Mobile State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 44. Mobile •Happening at an alarming pace •Poor Mobile Experience is a turn off •Responsive Design is King •Apps easier to develop - Trigger.IO •Standalone mobile websites still have a place State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 45. Social Media Monetization State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 46. Social Media Monetization http://globalwebindex.net/thinking/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/ State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 47. Social Media Monetization State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 48. Payola is the new normal • Facebook has 22 ad formats and 17 targeting dimensions • 10-16% of page posts are seen by their fans • New newsfeed will likely benefit advertisers • Twitter Promoted Tweets • LinkedIn is promoting content as well • No ads on Google+... yet State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 49. Social Ads Work State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 50. Social Ads Work State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 51. The Rise of Data and Display 1999 “If we can just get a million eyeballs...” State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 52. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 53. The Rise of Data and Display $10-50 $.10-5 CPM CPM State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 54. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 55. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 56. The Rise of Data and Display Business Travelers'>Expedia > Business Travelers 10.39X Offline CPG Purchasers > Brand Segment > Kraft > Oscar Mayer 4.92X Canada>Resident of > Canada 4.64X Finance > Household Income > $60,000-$99,999 > $90,000-$99,999 6.42X Finance > Household Income > $30,000-$59,999 > $30,000-$39,999 6.3X State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 57. Data and Privacy •Misunderstood by consumers •Pending legislation could stop most ad- tech •Browsers are taking independent action State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 58. Internet Access and Piracy •Is the web a Luxury Item or a Human Right? •Tyrannical governments limit web access •ISPs are self-policing against piracy State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 59. Intellectual Property and Antitrust Regulations •Patent law is changing next week •Secondary patent market - NPE and R&D •Antitrust in our era State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 60. Now What?????????????? 1. Get a better mobile presence NOW 2. Budget for social ads if social media is important to your business 3. Advocate for an open internet State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 61. Q&A Time ? State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13
- 62. Classes unleashed-online.com State of the Internet • Chris Reilly • unleashed-online.com Tuesday, March 5, 13