Statement of Intent
- 1. Windsor Boys School 51543 0257 Ria Saini Brief 3: Media and Online My film magazine will target a wider media literate audience on different genres. Engaging the audience through film content on topics that permeate society. Representation will be targeted through age, gender, sexual orientation and culture topics including a lens for those that have a mature interest in films, film making and the film industry. The norms we experience in society such as, archetype and countertype can be seen highlighted as planned for e.g., in the contents page 19 of the first edition of the magazine I will be showcasing women empowerment through female directors. The primary target audience is sixteen to twenty-five. The latest film content appealing to this audience group with hard hitting messages and relevant stories as experienced in today's society. Representation of demographics, race and culture will be provided through examples from 'Bollywood' and 'Hollywood.' Secondary target audience is all movie buffs with access to some of all time 'Classics' as well as the new releases. The social grade that I will be aiming my film magazine is the A to C1 social bracket. I have selected this social grade as the magazine is released monthly and the price is high for a film magazine at £4.00 price range and therefore, they will have disposable income. The masthead, 'ViewFinder' denotes a device on a camera used to frame and focus the picture, alluding to the film making industry with photographical aspects connoting to the cinematic experience. The cover lines will compliment the house style and alternate from red, black and white with text size ranging for emphasis. The contents page will maintain consistency using a bold Helvetica font and red and white colour contrast to the black slim Helvetica font used alongside the page number to explain the contents of the page number. Original photos will be featured on the contents page with correlating page numbers in the main colours contrasting for high visibility against image. Image variations to reflect age, gender and culture. These images will also share intertextual references e.g., second edition there will be a reference to the ‘Stranger Things’ television series through the use of a image on the contents page. Researching film magazines such as Total Film, SciFiNow and Empire has elevated my design concepts e.g., layout, contrasting colours and maintaining a house style with a creative masthead. Market research influenced my film content features and all filming and photography complimented each article. Through various media language elements, I have aimed to create a compelling and meaningful communication experience for the audience, utilising both printed and audio-visual media formats.
- 2. The 'ViewFinder' magazine website will also target a wider media literate audience on different genres. Engaging the audience through film content on topics that permeate society but are also up to date. An example of this would be the 'Top Films of the Month' page and also an archive page featuring recent editions of the ViewFinder magazine, encouraging readers to access the magazine. Representation will be targeted through age, gender, sexual orientation and culture; topics including a lens for those that have a mature interest in films, film making and the film industry. The norms we experience in society such as, archetype and counter-type can be seen highlighted through films on the website and will include members of different ethnicities, gender and age starring in these films. The social grade that I will be aiming my film magazine is the A to C1 social bracket. I have selected this social grade as the magazine is released monthly and the price is high for a film magazine at a £4.00 price range and therefore, they will have disposable income. However, there will be further options in terms of accessibility on the website, encouraging viewers to buy a plan suitable for them or to access the website for free, still accessing some features and encouraging the audience to see the magazine’s recent editions as the ‘archived’ page will be a constant feature on the website. The masthead, 'ViewFinder' and beneath will be the line 'The ViewFinder's Ultimate Guide To Movie Magic' which will also be in both magazine editions produced. In terms of colour scheme on the 'ViewFinder' website; it will alternate from red, black and white with text. The contents page will maintain consistency using bold font and red, white and black colour- contrast. Original photos will be featured on the website's pages with correlating film related text in the main colours contrasting for high visibility against the image. Image variations to reflect age, gender and culture.
- 3. In terms of house-style, the main colours of my magazine (red, black and white will be mirrored on the website. Both editions will share the same line above the masthead, 'The ViewFinder's ultimate guide to movie magic' which immediately creates awareness and indicates the magazine has great knowledge and specialises in the film industry specifically.In audio-visual media, I will employ similar techniques, but with the additional use of sound to explore the media further and interviewing process with a structured script relating to films which will relate to the contents of my magazine. Similarly, the magazine editions will have links to social media and the magazines website. On the website will be archived editions of the magazine to encourage the reader to engage with the magazine material.