STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
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The document outlines a marketing strategy for a watch brand called "Watch It" to target young urban consumers between ages 21-35. The strategy involves segmenting, targeting, and positioning the brand. It will focus on positioning Watch It as a new generation watch inspired by the lifestyle of today's youth. The positioning will be communicated through various advertising channels like TV, print ads, and social media to differentiate the brand and make Watch It the preferred brand for young consumers.
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STDP – Segmenting, Targeting, Positioning and Development - Watch ItWatches
- 1. WATCH IT WATCHES STDP – Segmenting, Targeting, Positioning and Development - Watches
- 2. Marketing Objective • Making “Watch It” a preferred brand for the young consumer.
- 3. Newspaper Ad
- 5. STANDEE
- 6. – Demographic • Age – 21 - 35 • Gender – Unisex • Geographic Location – Urban & Semi Urban – Psychographic: • Brand Preferences • Lifestyle • Influenced by Peers – Behavioral • Where They Shop • Internet Usage • Buy Based on Latest Trends Segmentation
- 7. Targeting • Focused targeting strategy – Size of the market – Expected Growth – Competitive Position – Cost to Reach
- 8. Positioning – New Generation Watches for the young hip and urban youth – Design of our watches is inspired by the distinct lifestyle of today’s youth STEPS 1. Understanding target consumers 2. Analyzing Market/Competition 3. Defining Competitive Advantage(s) 4. Identifying relevant attributes 5. Communicating and Delivering Chosen position
- 11. Radio Jingle
- 12. It’s a Start NOT an END