Step by step guide to exporting
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This document provides a step-by-step guide to exporting for companies. It outlines 10 key steps to assess export readiness, develop an export plan, research markets, create a marketing strategy, enter markets, deliver goods, identify financing needs, understand legal requirements, leverage e-business, and protect intellectual property. The guide stresses the importance of careful planning, market research, and establishing a solid commitment in order to successfully export goods and services globally.
Step by step guide to exporting
- 2. What’s in it for you ? To help you to: Assess your company’s export readiness; Build an export plan; Research and select your target market; Create an export marketing plan ; Determine the best methods of delivering your product or service to your target market; Develop a sound financial plan; Understand the key legal aspects of international trade.
- 3. Introduction Getting ready to do business outside Canada is a complex undertaking. But the basic principles of exporting are quite straightforward and thousands of Canadian firms of all sizes and in all sectors have learned to use them successfully. With careful planning and a solid commitment to becoming an exporter, your company can join them in the global marketplace.
- 4. I. Assessing your export potential Several good reasons to export :
- 5. Are you ready ?
- 6. II. Linking to Global Value Chains 3 major forces driving the growth of GVCs :
- 7. Global value chains and your business :
- 8. III. Developing your export plan
- 9. IV. Identifying your target market The types of market research:
- 11. V. Developing your export marketing strategy
- 12. Setting prices: Remember that currency valuations affect affordability. You may have to tailor your marketing and pricing objectives to certain markets. Match or undercut the going price. Handy checklist (marketing, production, documentation, customs...)
- 13. Marketing goods versus marketing services : Source: EDC
- 14. Promotion and marketing tools :
- 15. VI. Entering your target market Methods of market entry :
- 16. Several different forms of partnerships :
- 17. Selecting the right intermediary:
- 18. VII. Delivering the Goods Delivering products:
- 19. Packing and marking your goods :
- 20. Transportation insurance : International carriers assume only limited liability and make the seller responsible for the goods up to the point of delivery to the foreign buyer. For this reason, you absolutely must have international transportation insurance. International carriers assume only limited liability and make the seller responsible for the goods up to the point of delivery to the foreign buyer. For this reason, you absolutely must have international transportation insurance.
- 22. VIII. Identifying your export financing requirements Leveraging capital:
- 23. Methods of collecting payment
- 24. IX. Understanding the Legal Side of International Trade
- 25. Contracts for the sale of services:
- 26. Protecting intellectual property rights : Learn the basics of IP rules and laws Take stock of your IP assets Develop an IP strategy Search IP databases Formally protect your IP rights Properly mark your products and services Preventing/remedying infringement Patents, trade-marks, copyrights, and industrial designs are referred to as “IP rights.” Take advantage of expert services for searching and registering your IP.
- 27. X. E-business for exporters Benefits
- 28. Assessing your e-business potential :
- 29. Webinaire realised by : Mr Karl MIVILLE DE CHENE Find every training offers on : http://www.international-trade-training.net http://www.contactsmonde.com