Step Change Presentation

Tostitos ran a "Race to the Bowl" contest on Facebook to promote the Fiesta Bowl. The campaign engaged customers by integrating contest submissions into users' Facebook newsfeeds, generating over 13 million social impressions from sharing and increased visibility. Lessons from the campaign and other social marketing efforts emphasize making compelling content, managing campaigns over time rather than as projects, and creating social momentum through notifications, easy sharing, and influencer engagement.