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Stock Name: STEP
                                                    Stock Code: 002527




                                     Step by step
Shanghai STEP Electric Corporation
                                     Dreams come true



Science                   Technology    Electric   Progress
Brief Introduction




       Dec. 24, 2010, STEP was listed in Shenzhen Stock Exchange
                Stock Name: STEP Stock Code: 002527
Company Culture

Mission                        Vision
Provide the best controller,   Become a world-renowned
driver and energy-saving       high-tech electric company
products       for      our
customers, bring benefit to
society and employees.




                  News                    Mind Interaction
Company Introduction


Shanghai STEP was founded in 1995               Specialized in research and
development for elevator control & drive and industrial drives    Sales and
service network covers Europe, America, Asia, and Oceania, more than 30
countries and regions.
STEP Group




                                                      China
                                        Shanghai STEP Electric Corporation
                                        Shanghai Sigriner STEP Electric Co., Ltd.
                                        Shanghai STEP Elevator Components Co., Ltd.
                                        Shanghai STEP Electric Wire & Cable Co., Ltd.
                                        Shanghai STEP Software Co., Ltd.




                                                    Oversea
                                        Hong Kong STEP Electric Co., Ltd.
                 Oversea
        STEP Sigriner Elektronik GmbH
Service Network: Domestic




Domestic
4 Sales Offices
14 Liaison Offices


Office
Beijing, Shanghai,
Guangzhou, Chengdu

Liaison
Dalian, Shenyang, Tianjin Shijiazhuang, Zhengzhou,
Chongqing, Xian, Hangzhou, Wuxi, Nanxun, Wujiang,
Fuzhou, Changsha, Shenzhen
Service Network : International




Subsidiary           Products Have Been Sold to
Hong Kong, Germany   Germany, England, Denmark,           Saudi-Arabia, South
                     Scotland, Canada, Japan,             Korea, Philippines,
                     Singapore, Malaysia, Indonesia,      Hong Kong, Taiwan
                     Thailand, India, Pakistan, Turkey,   and Macau, etc.
Core Competence


Strong R&D ability
   R&D Input, 8% of annual turnover
   300+ Talented & Experienced Engineers
   17-year Experience in Elevator Control & Drive
   Intelligent Property, 77 patents & 52 Software Copyrights
   Customized solutions will be met your requirements.
Core Competence


Sales Achievement
   60,000 units in 2011
   Strategic Partners, Otis, ThyssenKrupp, Kone, Schindler, etc.,
   Market Share 17%, No.1 in China.


Service Network
   STEP Germany and STEP Hongkong Company
   Branch offices in India, Russia, Brazil (coming soon), Southern-Asia
   Locally provide pre-, middle-, after-sales service and training.
Core Competence




Up-to-date Production Line, Excellent Management , Total Quality Management
• 3 SMT PCB Line,
• STEP Electric Corporation: Control Board, Control Systems
• Sigriner STEP Co., Ltd: Low & High voltage inverter, Servo Drive Systems
• STEP Elevator Components: COP, LOP, Buttons, Hall Lantern, etc
• STEP Electric Wire & Cable: Elevator Wires & Cables.
• STEP Software Co., Ltd: Elevator Software.
• Hongkong STEP Co., Ltd: Mainly for Southern Asia Sales Network
• Germany STEP Co., Ltd: Sales Network in Europe, R&D
Achievements

    Liaoning TV station

    Am Bank in Kuala Lumpur

  Gold Source Hotel ( Guizhou 、 Changsha 、 Hefei )
   TORIN Tower




6.3m/s, 3 cars,       5.0m/s, 15 cars,   4.0m/s, 8 cars,   7.0m/s, 1600kg,
196m travel length    49 floors          35 floors         68m travel length
Achievements

 Destination Dispatching System

South Korea Signature Tower
• Group Control for 2 sets , 7 cars for each
   group, lift speed: 4m/s , 17 floors
• Installation Date: May 2011
Product Line



Controller

 Control
 Cabinet


 Inverter




 Button



 Fixture


 Cable
Elevator Controller (32 Bits)




                                     Innovation
                                     EMC class: 4000V
                                     RTOS
                                     Programmable system
                                     High precision direct landing
                                     Diverse Commissioning Tools ( computer,
                                     PDA and other special tools)
                                     Support dual encoder


                                     Certificate
TCP/IP Support, Dual-CPU Structure   CE, EN81,CSA, GB7588
Destination Dispatch System


Components
destination floor selector, large-scale floor
indicator with reset function

Control method: based on expert system,
fuzzy logic,. neural network

Dynamic Distribution Functions: dynamic
waiting, automatic peak recognition, dynamic
area service at peak, configurable service
floor, selectable dispatch strategy, on-time
forecast, travel direction forecast etc.

Destination floor selector:
can be equipped with touch-screen,
keyboard, IC-card or push buttons

Group control capacity: 8 lifts
Cabin Commissioning Software




                         Provide a revolutionary way of elevator
                          commissioning
                         Direct cabin commissioning of leveling,
                          comfort feeling, etc. “What You See Is
                          What You Get”
                         More convenient and more user-friendly
Elevator Inverter




                                   Elevator Controller
                                   Integrated Inverter
           Elevator                                         Goods Controller
           Inverter                                         Integrated Inverter




1 .1 ~1 85kW

                       Re-generator                  Door inverter
                       Device
Elevator Inverter




                    Innovation
                    Specially designed for elevator driving
                    Auto-tuning at job site: not needed
                    Zero-speed Torque Compensation , Saving
                    for Cost, Time, Improving Stability
                    Up-to-date PWM Dead Zone Compensation

                    Certificate
                    CE, NRTL
Elevator Controller Integrated Inverter




               Integrated with Drive and Control
              Technology.

               Auto-tuning at job site: not needed


               Compatible with various types of
                 encoder. Supports PG card type:
              SIN/CON, ABZ, UVW etc
Goods Controller Integrated Inverter




                  For goods lift and home lift
                  Travel speed ≤ 1.0m/s
                  Floors ≤ 6
Re-generator Device




                           Empty load




 Energy saving
28% ~ 45%


                           Full load
Integrated Elevator Controller




                                   Elegant & Excellent




                                 Rated Velocity ≤1.75m/s
                                 Power Range ≤ 15kW
                                 Dimension: 450mm×1100mm×300mm
Compact Integrated Elevator Controller




                                    ■ Rated Velocity ≤2.5m/s
                                         Power Range ≤ 22kW
                                    ■ Modular design
                                         All-plug-in construction
                                         Super slim 220mm

                                    ■ Standard
                                         1200mm×650mm×220mm
                                         Wall-hanging
                                         1050mm×650mm×220mm
New Design of COP & LOP



                            Features
                           Hexagon linking type for face plate and
                             button box, plate thickness 2mm
                           Punch Intercom interface
                           Various display type: mono-color LCD,
                             TFT display Symbols like clock on
                             single color LCD
                           PB20serie button with new design, touch
                             comfort, solid structure, simple to install,
                             comply with newest European standard
                             has applied for national patent
Other Industrial Drive




Harbor Crane


Rub Machinery


Textile/Packing Machinery


Crane                       High volta high ca cityinverter
                                      ge,   Vector inverter
                                              pa
                                          Vector inverter ne IM otor
                                               Ha
                                                        Servo
                                                   rbor Cra nverter


Mineral Machinery
ESMS - Elevator Service Management System


                                                                                                                           Service
                                                                                                                         Management
                                                                                                                            Maintenance
                                                                                                                               Plan

                           Out-store

                                                                                                                            Maintenance

              Warehouse
                            In-store
              Management
                                                                                                             Anxiously                         Dispatch
                                                                                                              Repairs                           Order
                           Inventory
                                                         Contract Unit
                                                                                                                             Elevator
                                                                                                                               File
                                                                Contract




                                            Material



                               Material    Measuring   GoodsAlloc        Contract        Team
                                 Type        Unit        ation             Type                    Elevator
                                                                                                  Maintenance
                                                                                                     Cycle

                                                               Warehouse             Employee                                               User


                                 Client                                              Department   Position
                                                                                                                                          Authority

                                                                                                                                                         System
                                              Area          Code Rules
                                                                                                                                                       Management
                                                                                       Basic                                                System
                                                                                                                                          Parameters
                                Supplier
                                                                                    Information
                                                                                                                                           Favorite
                                                                                                                                          Management
Research and Development

Tools
Our Lab covers Safety, Functional, EMC, Environment and
Performance tests with advanced tools and equipment



                                       Static

                                                           EMC

                                         Thermal
                                        Circulation
                                                          Instruments

                                        Vibration                Erosive




                                                             Shock
                                          Torque
Research and Development




                           Process Control
                           Q+ Level 3
                           PFMEA
                           AOI Test
   AOI                     ICT Test



                                             ICT
Enterprise Resource Planning
SAP ERP System has been implemented in April, 2006




     MM                                              PP
   (Material                                     (Production
 Management)                                      Planning)




                               SD                                   FI
                          (Sales and                            (Financial
                          Distribution)                        Accounting)




       CO
      (Cost                                          SAP ERP
     Control)
Certificates




                              EN 81


                Europe                 N orth America




               I SO9001                CCC in China

                          I SO1 4001
Thank you !
Questions ?

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Step introduction

  • 1. Stock Name: STEP Stock Code: 002527 Step by step Shanghai STEP Electric Corporation Dreams come true Science Technology Electric Progress
  • 2. Brief Introduction Dec. 24, 2010, STEP was listed in Shenzhen Stock Exchange Stock Name: STEP Stock Code: 002527
  • 3. Company Culture Mission Vision Provide the best controller, Become a world-renowned driver and energy-saving high-tech electric company products for our customers, bring benefit to society and employees. News Mind Interaction
  • 4. Company Introduction Shanghai STEP was founded in 1995 Specialized in research and development for elevator control & drive and industrial drives Sales and service network covers Europe, America, Asia, and Oceania, more than 30 countries and regions.
  • 5. STEP Group China Shanghai STEP Electric Corporation Shanghai Sigriner STEP Electric Co., Ltd. Shanghai STEP Elevator Components Co., Ltd. Shanghai STEP Electric Wire & Cable Co., Ltd. Shanghai STEP Software Co., Ltd. Oversea Hong Kong STEP Electric Co., Ltd. Oversea STEP Sigriner Elektronik GmbH
  • 6. Service Network: Domestic Domestic 4 Sales Offices 14 Liaison Offices Office Beijing, Shanghai, Guangzhou, Chengdu Liaison Dalian, Shenyang, Tianjin Shijiazhuang, Zhengzhou, Chongqing, Xian, Hangzhou, Wuxi, Nanxun, Wujiang, Fuzhou, Changsha, Shenzhen
  • 7. Service Network : International Subsidiary Products Have Been Sold to Hong Kong, Germany Germany, England, Denmark, Saudi-Arabia, South Scotland, Canada, Japan, Korea, Philippines, Singapore, Malaysia, Indonesia, Hong Kong, Taiwan Thailand, India, Pakistan, Turkey, and Macau, etc.
  • 8. Core Competence Strong R&D ability  R&D Input, 8% of annual turnover  300+ Talented & Experienced Engineers  17-year Experience in Elevator Control & Drive  Intelligent Property, 77 patents & 52 Software Copyrights  Customized solutions will be met your requirements.
  • 9. Core Competence Sales Achievement  60,000 units in 2011  Strategic Partners, Otis, ThyssenKrupp, Kone, Schindler, etc.,  Market Share 17%, No.1 in China. Service Network  STEP Germany and STEP Hongkong Company  Branch offices in India, Russia, Brazil (coming soon), Southern-Asia  Locally provide pre-, middle-, after-sales service and training.
  • 10. Core Competence Up-to-date Production Line, Excellent Management , Total Quality Management • 3 SMT PCB Line, • STEP Electric Corporation: Control Board, Control Systems • Sigriner STEP Co., Ltd: Low & High voltage inverter, Servo Drive Systems • STEP Elevator Components: COP, LOP, Buttons, Hall Lantern, etc • STEP Electric Wire & Cable: Elevator Wires & Cables. • STEP Software Co., Ltd: Elevator Software. • Hongkong STEP Co., Ltd: Mainly for Southern Asia Sales Network • Germany STEP Co., Ltd: Sales Network in Europe, R&D
  • 11. Achievements Liaoning TV station Am Bank in Kuala Lumpur Gold Source Hotel ( Guizhou 、 Changsha 、 Hefei ) TORIN Tower 6.3m/s, 3 cars, 5.0m/s, 15 cars, 4.0m/s, 8 cars, 7.0m/s, 1600kg, 196m travel length 49 floors 35 floors 68m travel length
  • 12. Achievements Destination Dispatching System South Korea Signature Tower • Group Control for 2 sets , 7 cars for each group, lift speed: 4m/s , 17 floors • Installation Date: May 2011
  • 13. Product Line Controller Control Cabinet Inverter Button Fixture Cable
  • 14. Elevator Controller (32 Bits) Innovation EMC class: 4000V RTOS Programmable system High precision direct landing Diverse Commissioning Tools ( computer, PDA and other special tools) Support dual encoder Certificate TCP/IP Support, Dual-CPU Structure CE, EN81,CSA, GB7588
  • 15. Destination Dispatch System Components destination floor selector, large-scale floor indicator with reset function Control method: based on expert system, fuzzy logic,. neural network Dynamic Distribution Functions: dynamic waiting, automatic peak recognition, dynamic area service at peak, configurable service floor, selectable dispatch strategy, on-time forecast, travel direction forecast etc. Destination floor selector: can be equipped with touch-screen, keyboard, IC-card or push buttons Group control capacity: 8 lifts
  • 16. Cabin Commissioning Software  Provide a revolutionary way of elevator commissioning  Direct cabin commissioning of leveling, comfort feeling, etc. “What You See Is What You Get”  More convenient and more user-friendly
  • 17. Elevator Inverter Elevator Controller Integrated Inverter Elevator Goods Controller Inverter Integrated Inverter 1 .1 ~1 85kW Re-generator Door inverter Device
  • 18. Elevator Inverter Innovation Specially designed for elevator driving Auto-tuning at job site: not needed Zero-speed Torque Compensation , Saving for Cost, Time, Improving Stability Up-to-date PWM Dead Zone Compensation Certificate CE, NRTL
  • 19. Elevator Controller Integrated Inverter  Integrated with Drive and Control Technology.  Auto-tuning at job site: not needed  Compatible with various types of encoder. Supports PG card type: SIN/CON, ABZ, UVW etc
  • 20. Goods Controller Integrated Inverter  For goods lift and home lift  Travel speed ≤ 1.0m/s  Floors ≤ 6
  • 21. Re-generator Device Empty load Energy saving 28% ~ 45% Full load
  • 22. Integrated Elevator Controller Elegant & Excellent Rated Velocity ≤1.75m/s Power Range ≤ 15kW Dimension: 450mm×1100mm×300mm
  • 23. Compact Integrated Elevator Controller ■ Rated Velocity ≤2.5m/s Power Range ≤ 22kW ■ Modular design All-plug-in construction Super slim 220mm ■ Standard 1200mm×650mm×220mm Wall-hanging 1050mm×650mm×220mm
  • 24. New Design of COP & LOP Features  Hexagon linking type for face plate and button box, plate thickness 2mm  Punch Intercom interface  Various display type: mono-color LCD, TFT display Symbols like clock on single color LCD  PB20serie button with new design, touch comfort, solid structure, simple to install, comply with newest European standard has applied for national patent
  • 25. Other Industrial Drive Harbor Crane Rub Machinery Textile/Packing Machinery Crane High volta high ca cityinverter ge, Vector inverter pa Vector inverter ne IM otor Ha Servo rbor Cra nverter Mineral Machinery
  • 26. ESMS - Elevator Service Management System Service Management Maintenance Plan Out-store Maintenance Warehouse In-store Management Anxiously Dispatch Repairs Order Inventory Contract Unit Elevator File Contract Material Material Measuring GoodsAlloc Contract Team Type Unit ation Type Elevator Maintenance Cycle Warehouse Employee User Client Department Position Authority System Area Code Rules Management Basic System Parameters Supplier Information Favorite Management
  • 27. Research and Development Tools Our Lab covers Safety, Functional, EMC, Environment and Performance tests with advanced tools and equipment Static EMC Thermal Circulation Instruments Vibration Erosive Shock Torque
  • 28. Research and Development Process Control Q+ Level 3 PFMEA AOI Test AOI ICT Test ICT
  • 29. Enterprise Resource Planning SAP ERP System has been implemented in April, 2006 MM PP (Material (Production Management) Planning) SD FI (Sales and (Financial Distribution) Accounting) CO (Cost SAP ERP Control)
  • 30. Certificates EN 81 Europe N orth America I SO9001 CCC in China I SO1 4001