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The document provides information on two shoe businesses - Linsim Trading and Sinseng Shoes Enterprise. It discusses their histories, products, competitors, and strategies. Key recommendations for the businesses include implementing employee reward programs, setting achievable targets, and improving communication with customers.
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- 1. STEPS FNBE 0814 | ELG 30605 | Ms. CASSANDRA WIJESURIA RESEARCH REPORT SHOES BUSINESS RESEARCH REPORT
- 2. GROUP MEMBERS AARON CHONG YU HO 0320270 ABDULLAH MAMODE 0319562 CHONG CHIN PIN 0319595 EE YUN SHAN 0319990 ESTHER CHUA 0321422 TAN CHIN YIN 0320080 TAN JINGWEI 0320137 RESEARCH REPORT
- 5. RESEARCH REPORT HISTORY OF SHOE TRADE
- 6. Sandals were the most common footwear in most early civilisations; however, a few early cultures had shoes. In Mesopotamia, types of soft shoes were worn by the mountain people who lived on the border of Iran. The soft shoe was made of wraparound leather, similar to a moccasin. As late as 1850 most shoes were made on absolutely straight lasts, there being no difference between the right and the left shoe. RESEARCH REPORT
- 7. Jan Matzeliger born in 1852 and was an African American inventor best known for his shoe-lasting machine that mechanically shaped the upper portions of shoes. He found employment in a shoe factory and became interested in the possibilities of lasting shoes by machine. Working alone and at night for six months, he produced a model in wood and on March 20, 1883, received a patent. His invention won swift acceptance and within two years had largely supplanted hand methods in Lynn. RESEARCH REPORT
- 8. His patent was subsequently bought by Sydney W. Winslow, who established the United Shoe Machine Company. The continued success of this business brought about a 50% reduction in the price of shoes across the nation, doubled wages, and improved working conditions for millions of people dependent on the shoe industry for their livelihood. He received several other patents for shoe-manufacturing machinery, including an improved model of his first lasting machine. RESEARCH REPORT
- 9. With over 100 years of shoemaking history, Malaysia’s shoe industry has experienced tremendous growth in spite of stiff competition from neighbouring countries. The industry’s humble roots can be traced back to the early 1900s, and it was Penang that played an important role, becoming a hotspot for flourishing shoe businesses and thus heralding the remarkable development of the shoe- making industry from its beginnings to what it is today. RESEARCH REPORT
- 10. It is also a great source of national pride that Dato’ Jimmy Choo, one of the world’s most famous shoe designers, is a Malaysian and an official Tourism ambassador for the nation. Last year’s festival included a gallery showcase of Choo’s works inspired by the Year of the Dragon, which drew the crowds. Other highlights from the 2012 event included a Rainforest Shoe House, a Wedding Shoe Wonderland, a Young Designer corner, as well as a foot health corner (complete with massages to pamper your feet!). RESEARCH REPORT
- 11. BRIEF DESCRIPTION OF THE BUSINESS LINSIM TRADING & SINSENG SHOES ENTERPRISE RESEARCH REPORT
- 12. 36, Jalan Tiara 4, Bandar Baru Klang, 41150 Klang, Selangor. RESEARCH REPORT
- 13. Madam Khoo(012-6010802) Sons:Chun Lim & Choon Sim The Founder of LinSim Shoes Trading RESEARCH REPORT
- 14. The business was founded in early 20th century as a home business, and the shoes trading business was started in . When were the business started? RESEARCH REPORT It has operated for years until today.
- 15. Brief history about the businessRESEARCH REPORT
- 16. 8.30 a.m.~ 5.30 p.m.(OT 7p.m.) every day except for national public holidays. Number of branches and employees RESEARCH REPORT
- 17. Main products or servicesRESEARCH REPORT
- 18. Estimated current number of customers RESEARCH REPORT
- 19. Their recent development The succession plan of this business will be pass to her two sons. For this moment, they will continue to work hard, manage well and to provide utmost good services to satisfy their customers. RESEARCH REPORT
- 20. RESEARCH REPORT SINSENG SHOES ENTERPRISE Jalan Gurdwara 10300 P. Pinang
- 21. RESEARCH REPORT SINSENG SHOES ENTERPRISE Business started at year 1946. Age of Business: 66 years. Organisation Chart: Boss and staffs(Family’s Business) Working Days: Whole week except Sunday, open even when public holiday. During New Year time, they will open after the first week.
- 22. RESEARCH REPORT BRANCHES It has a different name from the other two, it named ‘Flash Steps’. This shop is operating by Mr. Chee Wai. It located at Magazine Road. It is managing by Mr. Chee Wai’s wife.
- 23. RESEARCH REPORT BRIEF HISTORY OF SINSENG SHOES ENTERPRISE The founder, Mr. Chee Kim Seong was came from Shanghai. He and his family came to Pulau Pinang and they decide to start shoe business because the fashion that time influenced by the British’s culture. After years, he retired and passed down his business to his sons, Chee Min and Chee Wai.
- 24. RESEARCH REPORT The right person is Mr. Chee Min (the boss) and the person standing next to him is his brother, Mr. Chee Wai.
- 25. SPLIPPERS Services and Products DANCING SHOES SPORT SHOES AND FORMAL SHOES RESEARCH REPORT
- 27. SELF BRAND LOGO AND WORDS ‘SESTINI’ RESEARCH REPORT
- 28. ACHIEVEMENTRESEARCH REPORT The oldest shoes in the shop, made by Boss at year 1974.
- 29. COMPARATIVE ANALYSIS OF COMPETITIVE TRAITS LINSIM TRADING & SINSENG SHOES ENTERPRISE RESEARCH REPORT
- 30. LINSIM TRADING Located in Klang, Selangor which is a popular tourist destination. It encounters several competition with many other shops. Tourists flock into this city from all comers of the world. Perfect competition occurs to each other and customers have a variety of choices to choose from the market. To emulate with other shops, each shoes shop offered or have promotions with a lower price possible. RESEARCH REPORT
- 31. Competitors Ka-Lee Shoes Shop Bata Shoes Shop Two Lips Shoe Shop RESEARCH REPORT
- 32. KA-LEE SHOES SHOP Located at Jalan Taiping, Selangor. A lots of customers that from the nearby residents. Although it is a small shop, it has his own frequent customers. Price of shoes is quite cheap. RESEARCH REPORT
- 33. BATA SHOES SHOP One of the famous shoes shop in Malaysia. Produce a good quality shoes from the proprietary factory. The customers always be attracted because of its famous. Shoes that buy from Bata can be wear for a long time. The shoes are comfortable to wear. RESEARCH REPORT
- 34. TWO LIPS SHOES SHOP A big shop. New-fashion design shoes. Variety types of new shoe can be seen. Prices is not too expensive as well. Very attractive to customers especially the female customers. RESEARCH REPORT
- 35. Strategies Employed By Linsim Trading to compete with competitors Have a good service. Promotion carry on often. Cheap in price . The frequent guests can have a discount of 20%. RESEARCH REPORT
- 36. Located in Georgetown, Penang which is a popular tourist destination. Many businesses realized the opportunity to earn profit in this area due to high demand for shoes shops. It encounters several competition with many other shops. To emulate with other shops, each shoes shop offered or have promotions with a lower price possible. Located at a good place that can attract the eyes of tourists. Numerous of frequent guest consume . RESEARCH REPORT SINSENG SHOES ENTERPRISE
- 37. COMPETITORS Hong Kong Shoe Store Nyonya Beaded Shoes Shop shoes shop in 1st Avenue Mall RESEARCH REPORT
- 38. HONG KONG SHOE STORE Located at Kimberly Street of Georgetown, Penang. A prosperity street making it very noticeable by tourist as a potential business place. Seem old. Sold many different type of beautiful shoes. The prices of shoes are cheap. RESEARCH REPORT
- 39. Nyonya Beaded Shoes Shop Selling Nyonya beaded shoes for 40 years. Shopkeeper designing, cutting, sewing and stringing together. Popular in local. Although the prices of the shoes are quite expensive around RM450 – RM1200, but the manual work shoe attracted alots of costumers visit and consume. RESEARCH REPORT
- 40. Shoes shop in 1st Avenue The strongest competitor. Located in the shopping centre so there are many customer patronize. New fashion and variety type. Attract the customer to buy. RESEARCH REPORT
- 41. Strategies Employed By SinSeng shoes enterprise to compete with competitors A buy 1 free 1 promotion will carry on every year. No GST in all shoes. The worker always have a warm-welcome to the customers and have a nice service which is patient to descript the characteristic of the shoes to costumers and help them to test the shoes before buying. RESEARCH REPORT
- 42. COMPARE & CONTRASTRESEARCH REPORT LINSIM TRADING & SINSENG SHOES ENTERPRISE
- 43. SIMILARITIES BOTH SIDES ARE NOT AFFECTED BY GST BUSINESS ARE RUN BY FAMILY MEMBERS BOTH BUSINESS ARE IN A MONOPOLISTIC COMPETITIVE STATE SHOE DESIGNS ARE MODERN CONTEMPORARY DESIGNS NAMED AFTER THE FAMILY MEMBERS NAMES RESEARCH REPORT
- 44. LINSIM TRADING STARTED IN 1999 WORKING ON THE WHOLE WEEK SELL MEN SHOES, SLIPPERS AND CHILDREN SHOES RESEARCH REPORT DIFFERENCES SINSENG SHOES STARTED IN 1946 HAS 2 BRANCHES WORKING ON THE WHOLE WEEK EXCEPT SUNDAY SELL BRANDED SHOES, SLIPPERS, TAILORED SHOES AND CUSTOM MADE DANCING SHOES CLOSE TO SHOPPING MALLS WHERE LOTS OF TOURIST BY PASSES THE AREA
- 46. RECOMMENDATION LINSIM TRADING & SINSENG SHOES ENTERPRISE RESEARCH REPORT
- 47. LINSIM TRADING Secure staff’s performance – by install security system(CCTV). Change rate of salary of workers in factory– Change the system of payment of salary to payment by daily rate instead of payment on unit of shoes that have done a day. Set employee’s reward program. Salary of staff based on commission Punishment when someone break the rules. Make all employees accountable for their goals and their assignments. Ensure that you follow up with them about progress at various stages. Encourage, reward, motivate and recognize all jobs well done. Set realistic and achievable targets for the workers. Communicate with customers RESEARCH REPORT
- 48. SINSENG SHOES ENTERPRISE Set customer’s reward program Online advertising Accept credit card Online services Organizing fashion event RESEARCH REPORT
- 49. THANK YOU! FNBE 0814 | ELG 30605 | Ms. CASSANDRA WIJESURIA RESEARCH REPORT