Step 5 Training Materials - Prepare your invitation information sheet
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The document provides information on two key entities: JP Chicken Feed, a successful manufacturer in Nepal's chicken feed sector, which aims to expand its customer base while navigating competitive pressures, and the Department of Livestock Services, undergoing restructuring yet focused on building partnerships and improving veterinary services. Both entities have outlined their short, medium, and long-term goals and motivations for collaboration, alongside potential barriers to engagement. Challenges include political distractions and resource constraints, but opportunities exist for innovation and increasing service coverage.
Step 5 Training Materials - Prepare your invitation information sheet
- 1. TRAINING MATERIALS: MODULE 5 Prepare your invitation: information sheet Use this information to help you to write your invitation. Chicken feed developer, manufacturer & Key Actor distributor Address JP Chicken Feed Bharatpur, Chitwan Province Nepal Background of Company has been a successful player in the market for the past 5 years. Their organisation visionary manager pushes forward some strong social/ CSR policies, and they have shown a keen interest in expanding their customer base to poorer buyers. Their most recent annual report showed positive signs of growth. Key individuals Forward thinking / Kedar Bhandari, Head of R&D, Samir Gyawali, Operational in organisation visionary manager for Western Province Influence and/or Kedar Bhandari, Head of R&D, and through him Stephen relevance Clark, Executive Director Needs and Shorter term Grow sales volume of existing product interests Grow customer base R&D in new products Medium term Consolidate market share Roll-out new product R&D in new sectors (e.g. cattle) Longer term Become market leader in chicken feed sector Enter new sectors (e.g. Cattle) Motivations Reasons to engage Opportunity to increase smallholder customer base and sales Opportunity to access R&D finance for new products and sectors Reasons not to engage Wariness of NGO-led ‘development’ initiative Existing research suggests serious barriers of entry to smallholder market Influential Positive influences Competitors: Not wanting to miss opportunities other take actors over the advantage of organisation Chamber of Commerce and Industries Negative influences NGOs: Past experience of unproductive partnerships
- 2. TRAINING MATERIALS: MODULE 5 Prepare your invitation: information sheet Use this information to help you to write your invitation. Key Actor Department of livestock services Address Dept of Livestock Services Kathmandu Nepal Background of The DoL has been going under a big restructuring process and a change of leadership. organisation Big budget cuts will hamper the capacity of the DoL to deliver appropriate extension services to marginalised areas in the project areas. However, the new director, Mr. Sheshtra is very innovative and keen to build public-private partnerships and find innovative business models to compensate for these cuts. A problematic situation in parliament (division and tensions between two main parties) is distracting from developments in agriculture. Next year the environment will improve after local elections. Key individuals Forward thinking / Mr. Nathu Chaudhary, Permanent secretary at the in organisation visionary Department Influence and/or Mr. Ishwor Pokhrel, Minister of Agriculture relevance Mr. Nathu Chaudhary, Permanent secretary at the Department District Livestock Officers Needs and Shorter term Meet this year’s targets for vaccination and de-worming interests Medium term Reduce rate of nutrition related illness in cattle by 20 % Increase vaccination coverage to 50% in western province Longer term Reach 100 % coverage of extension services in western province Reduce rate of nutrition related illness by 80 % Motivations Reasons to engage Opportunity to connect with well-organised producers to meet this year’s targets Raise awareness for vaccination and de-worming services Reasons not to engage Lack of man-power Influential Positive influences Implementing NGOs with good track record for effectiveness actors over the Feed companies with track record of investment organisation Negative influences