Stephen abram lucidea stats and stories final
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Stephen Abram presented on using metrics and stories to define and demonstrate success. He discussed that measurements are best kept short, visual, and show directionality or insight by combining two or more statistics. Stories are used to connect emotionally and move minds by establishing new connections. Great stories include testimonials, have a clear beginning-middle-end, and surprise the listener into seeing an obvious path forward. Next steps include knowing key metrics and measurements, gathering testimonials, developing a story sharing plan, and getting visual with metrics and stories.
Stephen abram lucidea stats and stories final
- 1. 1 www.lucidea.com Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK A PRESENTATION BY Stephen Abram Phil Green May 18, 2016 A PRESENTATION BY www.lucidea.com Using Metrics and Stories What Does Success Really Look Like?: A Conversation with Stephen Abram
- 2. 2www.lucidea.com • Please note the lines are muted • Use the GoToWebinar Q&A Widget for questions • Session will be recorded & posted www.lucidea.com/resources Housekeeping
- 3. 3www.lucidea.com • About Lucidea • Lucidea’s guiding principles / beliefs • Today’s presentation Agenda
- 4. 4www.lucidea.com • Our mission is to redefine how knowledge is shared • We are the brands you know and trust: Sydney; Inmagic; CuadraSTAR; LookUp Precision; Argus; LawPort
- 5. 5www.lucidea.com •Access •Discovery •Independence •Integration •Security •Partnership Our Beliefs
- 6. 6www.lucidea.com Guest Speaker: Stephen Abram Experienced library and information industry leader Expert in: • Strategic planning • Product development • Technology • Training and marketing www.lucidea.com
- 7. 7www.lucidea.com It’s a cliché, but we really do live in interesting times. www.lucidea.com
- 8. 8www.lucidea.com Today’s Outline 1. What is a measurement? 2. What do we use them for? 3. What is a story? 4. What is a story’s purpose? 5. Now, how do we craft great, impactful stories? 6. What are our next steps?
- 10. 10www.lucidea.com 1. Statistics are not enough! What is measurement?
- 11. 11www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. What is measurement? www.lucidea.com
- 12. 12www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. 3. They are best kept short, large and visual. What is measurement? www.lucidea.com
- 13. 13www.lucidea.com What do we use measurements for?
- 14. 14www.lucidea.com In special libraries: 1. Monthly or regular reports What do we use measurements for?
- 15. 15www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases What do we use measurements for? www.lucidea.com
- 16. 16www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications What do we use measurements for?
- 17. 17www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies What do we use measurements for?
- 18. 18www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies 5. Marketing and positioning What do we use measurements for?
- 19. 19www.lucidea.com In his book The Springboard, Steve Denning describes these stories as “less a vehicle for communication of large amounts of information and more a tiny fuse that ignites a new story in the listeners’ minds, which establishes new connections and patterns in the listeners’ existing information, attitudes and perceptions.” What is a story?
- 20. 20www.lucidea.com In special libraries: 1. Testimonials What is a story?
- 21. 21www.lucidea.com In special libraries: 1. Testimonials 2. Elevator stories 3. Water cooler / meetings prep 4. Coffee break stories (Starbucks) 5. Lunch stories (or hot dog cart) 6. Corporate events conversations 7. Social media hits What is a story?
- 22. 22www.lucidea.com What is a story’s purpose? www.lucidea.com
- 23. 23www.lucidea.com 1. To connect our emotional brain with our logical brain. What is a story’s purpose? www.lucidea.com
- 24. 24www.lucidea.com 1. To connect our emotional brain with our logical brain. 2. To move minds, and connect with users and decision-makers on their level of goals and dreams. What is a story’s purpose? www.lucidea.com
- 25. 25www.lucidea.com How do we craft a great story? Highly recommended reading: The idea of a springboard story was first explained in the book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations published by Butterworth Heinemann, in October 2000.
- 26. 26www.lucidea.com 1. Testimonials How do we craft a great story? www.lucidea.com
- 27. 27www.lucidea.com 1. Testimonials 2. Know the internal social relationships How do we craft a great story?
- 28. 28www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) How do we craft a great story? www.lucidea.com
- 29. 29www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) 4. It takes practice… How do we craft a great story?
- 30. 30www.lucidea.com Crafting a springboard story 1.Must be a “story” with a beginning, middle and end that is relevant to the listeners. 2.Must be highly compressed – the original springboard story contained 29 words. 3.Must have a hero – the story must be about a person who accomplished something notable or noteworthy. 4.Must include a surprising element – the story should shock the listener out of their complacency. It should shake up their model of reality. 5.Must stimulate an “of course!” reaction – once the surprise is delivered, the listener should see the obvious path to the future. 6.Must embody the change process desired, be relatively recent and “pretty much” true. 7.Must have a happy ending.
- 31. 31www.lucidea.com What are your next steps?
- 32. 32www.lucidea.comwww.lucidea.com 1. Know your ‘right’ numbers What are your next steps?
- 33. 33www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements What are your next steps? www.lucidea.com
- 34. 34www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level What are your next steps?
- 35. 35www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file What are your next steps?
- 36. 36www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule What are your next steps?
- 37. 37www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual What are your next steps? www.lucidea.com
- 38. 38www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual 7. Share and practice What are your next steps? www.lucidea.com
- 40. 40www.lucidea.comwww.lucidea.com Single Point of Access Valuable research is being locked away in the records management system at a Life Sciences Company to meet regulatory requirements. But this valuable research cannot be shared effectively. Knowledge Center launches the “Single Point of Access Campaign” to enable robust access to research data locked in the records management system and to unify access to other key information such as external subscription content. System goes live and dramatically simplifies access to relevant content. Company achieves a 10% reduction in time spent searching for relevant content per researcher, which is the equivalent of over $200,000 saved per year in researcher time.
- 41. 41www.lucidea.com Return to Flight After a tragedy at a major US Government agency (involved in space exploration) the agency is grounded by an oversight committee, which mandates a series of changes at the agency. The agency launches “Return to Flight” to drive the required changes. The Knowledge Center takes on the task of increasing the speed of access to critical safety images. Data is migrated out of the existing Document Management System and loaded into Inmagic Presto. Access time is reduced from minutes to seconds, safety is improved and the agency is able to meet the new requirements established by the oversight committee, thus enabling the agency to continue its mission and Return to Flight.
- 43. 43www.lucidea.com Have more questions? www.lucidea.com (604) 278-6717 info@lucidea.com Stephen.abram@gmail.com www.stephenslighthouse.com Need more information?
- 44. 44 A PRESENTATION BYTHANK YOU FOR ATTENDING Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK www.lucidea.com Using Metrics and Stories What Does Success Really Look Like?: A Conversation with Stephen Abram Stephen Abram Phil Green A PRESENTATION BYTHANK YOU FOR ATTENDING Thank You! www.lucidea.com