Stevens. 2007.
Download as PPT, PDF0 likes187 views
The document discusses how three forces - democratizing tools of production, lowering costs of consumption, and connecting consumers - are enabling the creation of a search economy and long tail effect for niche historical archives like the U.S. Latino & Latina World War II Oral History Project website. It allows smaller collections to have broader reach by connecting with interested consumers through search and lowering barriers to access niche content.
1 of 7
Download to read offline
Stevens. 2007.
- 1. Making History Useful: The Long Tail, the Search Economy and the U.S. Latino & Latina World War II Oral History Project Web Site Dr. J. Richard Stevens Southern Methodist University Dr. Maggie Rivas-Rodriguez The University of Texas at Austin
- 2. The Long Tail QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
- 4. link
- 5. 3 Ascendant Forces 1) democratizing tools of production, 2) lowering the transaction costs of consumption, and 3) connecting consumers to drive demand to niches.
- 6. The Long Tail QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Archives