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BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
FROM «MADE» TO
           «CREATED»
           IN CHINA
           China is growing really fast
           Changing quickly
           Business Models also
           Changes
           Companies are facing serious changes:
           Margins are low
           Clients loyalty is weak
           Profits are risky:
           Labour cost, currency, etc.




BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
«China companies must invest in design»
             Mr TAL, Major of Guangzhou




            Producing in China
            IS NOT ENOUGH
            to be competitive
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BUSINESS FACTORS OF
            SUCCESS




BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN INCREASES
                               THE PERCEIVED VALUE




BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN GENERATES
  EMOTIONAL LINKS
WITH YOUR CLIENTS




BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
DESIGN IMPROVES
                            PEOPLE’S QUALITY
                                      OF LIFE




BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
DESIGN
                                                                             IMPROVES
                                                                            EFFICIENCY

BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN LEADS
                                                                                TO
                                                                        INNOVATION




BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN
                                         Design increases

                                        VALUE
                          Value increases                             Value increases

                            SALES     PROFIT
                                     MARGINS
                            BETTER BUSINESS

BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

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Stimulo design forum

  • 1. BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 2. FROM «MADE» TO «CREATED» IN CHINA China is growing really fast Changing quickly Business Models also Changes Companies are facing serious changes: Margins are low Clients loyalty is weak Profits are risky: Labour cost, currency, etc. BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 3. «China companies must invest in design» Mr TAL, Major of Guangzhou Producing in China IS NOT ENOUGH to be competitive BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 4. BUSINESS FACTORS OF SUCCESS BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 5. DESIGN INCREASES THE PERCEIVED VALUE BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 6. DESIGN GENERATES EMOTIONAL LINKS WITH YOUR CLIENTS BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  • 7. DESIGN IMPROVES PEOPLE’S QUALITY OF LIFE BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  • 8. DESIGN IMPROVES EFFICIENCY BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
  • 9. DESIGN LEADS TO INNOVATION BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011
  • 10. BARCELONA DESIGN Design increases VALUE Value increases Value increases SALES PROFIT MARGINS BETTER BUSINESS BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011