Strategy overview v2
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This document discusses the opportunity for a new protein-based shake business called Shake Factory. It notes that while some healthier juice alternatives exist, there is a lack of high-protein shake options for people on the go. Shake Factory aims to fill this gap by offering great-tasting protein shakes that can serve as meal replacements or post-workout recovery drinks. The target consumer segments are active lifestyle gym-goers aged 18-45, time-poor corporates seeking healthy meals, and athletes of all ages looking for proper nutrition to aid recovery.
Strategy overview v2
- 2. SOCIAL CONTEXT „00 „02 „04 „06 „08 „10 „13 + Public awareness of health and well-being is clearly growing through fitness and „health food‟ revolution
- 3. HE CONCEPT 1 2 3 The “Health” age – it’s here. Australia is a world leader in nutritional awareness and health supplement consumption. THE OPPORTUNITY Whilst there are some relatively healthier alternatives available in juice type offerings, there exists a lack of offering in terms of protein based shakes on the go. PROTEIN BASED REFRESHEMENTS We will offer great tasting protein based refreshments that cater for both active gym-goers and people after a healthy meal replacement on the go
- 4. CONSU MER PROFIL Shake Factory caters for three specific E segments consumer that shy away from the high-sugar „juice‟ alternatives available on the market today. Active Lifestylers 18-45 gym goer, looking for an “active recovery” postworkout shake. Time Poor Corporates Health orientated corporate consumer who wants a healthy meal on the go SHAK E FACT ORY Athletic Sports People Athletes from all ages / grades who are looking for the right macro-nutritional fuel to aid recovery