Student analytics-fact-based-student-services deloitte-nl-data-analyse
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Student Analytics enables higher education institutions to improve student success through personalized, proactive support services based on data-driven insights. It helps address challenges like increasing student numbers, funding pressures, and varied student needs. Student Analytics collects student background, performance, and engagement data to identify at-risk students early and recommend tailored advising, courses, and programs. This approach benefits students through better support and guidance, counselors by focusing on those most in need, and institutions through higher retention, graduation, and cost savings. Deloitte's four-phased approach helps institutions develop and implement effective Student Analytics solutions.
Student analytics-fact-based-student-services deloitte-nl-data-analyse
- 1. Student Analytics Enabling personal, proactive and fact-based student services Deloitte Consulting NL Amsterdam, 2016
- 2. © 2016 Deloitte The Netherlands Higher education is under pressure to increase student success Several trends pose great challenges for institutions and their ability to help students become more successful 1 The global student population is ever-increasing Funding of education is under pressure and students are often paying the price International student mobility leads to competition for talent Digital is the new norm in education and support services, and helps generate an incredible wealth of data A personalized, student-centric approach is becoming the norm ` Different skills are required and employment is not guaranteed in today’s market
- 3. © 2016 Deloitte The Netherlands Currently, student success is a major challenge for institutions Institutions are looking for new ways to offer the right support to the right student at the right moment Students • Are beginning to have a consumer mindset in selecting a program to study and consider options from an international perspective • Expect up-to-date progress information, whenever and wherever • Expect tailored advice throughout their student journey including smart recommendations when choosing studies or courses • Need a mix of digital and personal services Counselors • Have to support and guide an increasing number of students • Do not have enough insight into their students’ performance • Often apply a reactive approach to student counseling • Have trouble reaching the students who need their support the most Institutions • Have optimized one-size-fits-all approaches to student services and have trouble personalizing these services • Are challenged to find methods to further increase student success measures, such as enrollment, retention and graduation rates • Have an abundance of (academic) expertise, but lack the ability to execute
- 4. © 2016 Deloitte The Netherlands Lifelong learning MastersBachelors Recruitment and enrollment Student Analytics offers new ways to improve student success Through better insight into students’ needs and behavior, Student Analytics helps institutions develop and implement personalized and proactive services 3 Targeted Bachelors recruitment Targeted counseling Targeted Masters recruitment Effective intake Increased retention and Bachelors graduation rates Increased retention and Masters graduation rates Targeted recruitment Student Analytics Better insights into students:: - Background information - Motivation and engagement - Tests - Academic results Analyzed in relation to: - Probability of success - Type of counseling required
- 5. © 2016 Deloitte The Netherlands Student Analytics consists of multiple solutions that work in unison An integrated offering of student services helps students throughout their academic journey Early alerts • Create alerts when students become at risk using predictive student success models • Employ alerts as a prioritized worklist for counselors and as a trigger for digital interventions • Offer targeted services to those who need it the most Advising / Counseling - Provide your advisors and counselors with the needed insights into student performance and engagement - Set up advising and counseling to work based on early interventions - Create the possibility for personalized and fact-based education plans Progress tracking - Give insights into student progress in the program of study - Provide students with self- service tools to track progress and take action Education planning - Let course recommendation engines help students choose suitable courses. - Use a study program recommendation engine to give students insight into studies that fit their interest and their expected success. These solutions are aligned with the Educause IPAS Framework: http://www.educause.edu/library/resources/integrated-planning-and-advising-services-research
- 6. © 2016 Deloitte The Netherlands Student Analytics has significant benefits Benefits for students and counselors translate into benefits for the institution 5 Advantages for institutions • More student success (often leading to financial gains) • Better reputation through better service experience • Lower costs to give better advice and more targeted services • Optimized processes, policies and service based on insights in student behavior • Make a necessary change - over the next couple of years, data-driven will become the norm Advantages for Students • More likely to find the best-suited study program • Excellent and personal service experience • Greater chance of student success Advantages for Counselors • More effective by being able to focus on the students that need counseling • Insight into the relation between student behavior and student success
- 7. © 2016 Deloitte The Netherlands Pioneers are showing that Student Analytics solutions make a significant impact A growing number of cases display the potential of evidence-based student services to improve student success Year-to-year retention 5% increase Lowered average time to diploma with a whole semester Estimated $75M value for the next 5 years 12% increase for four year degree completion Lowered ‘exploratory majors’ from 30% to 8% Estimated $14M savings Approach : - Extra counseling - Course redesign Approach : - Early alerts - (digital) eAdvisor Approach : - Early alerts - Minority Student Mentoring Approach : - Early and continuous student career advice Increased student engagement from 71% to 93%. Results: Results: Results: Results: Source: http://goo.gl/td5APqSource: http://goo.gl/rMTnIC Source: http://goo.gl/g0mbZ8Source: http://goo.gl/g0mbZ8
- 8. © 2016 Deloitte The Netherlands Our proven approach helps institutions develop Student Analytics solutions Through a four-phased approach, Deloitte helps institutions to iteratively develop and implement Student Analytics solutions 7 1. Define goals and collaboration 2. Extract, prepare and manage data 3. Generate insights 4. Transform services and interventions Define goals Define collaboration mode Assess available data sources Extract data Prepare data Manage data Explore and visualize Model student success Interpret insights Design interventions Implement and change Monitor effects
- 9. 8 Deloitte is well-positioned for Student Analytics Our ability to execute in combination with our analytics and education expertise is unique in the market Pioneer in Student Analytics We’re at the forefront of student success initiatives and make use of self-developed and other leading frameworks to assist you in optimizing your students’ success. Knowledge of education, around the globe With member firms across the globe, we’re able to find the education expert near you to understand and address your situation fully. Leading Analytics expertise Our Data Analytics experience across clients, industries and countries enables us to deliver the necessary and actionable insights for student counseling. Skills to help manage your data professionally Depending on the current maturity of your data management, we can help you take the next step in collecting and maintaining your valuable information well. Working together with you We actively look for opportunities to collaborate and use your institution’s strengths and expertise across domains within Student Analytics projects. Execute the change With professional project and change management we’re able to assist your institution to transform your student counseling to become personal, pro-active and fact-based.
- 10. © 2016 Deloitte The Netherlands Student Success – Predictive Modelling Modelling student success is possible by relating available information to future student success measures such as retention and diploma rates 9 Formula for the prediction: Retention ~ Gender + Avg high school grades + Looking for information before + Looking for information after + s(Age) + s(Days between application and admission) + Faculty + s(EC | period) + s(EC – Avg. EC cohort) + Amount of retakes Academic Results Moment of application and age High school grades FacultyLooking for information Gender Client case
- 11. © 2016 Deloitte The Netherlands 0.0 0.2 0.4 0.6 0.8 65 70 75 Through an advanced visual segmentation technique, relationships with student success measures can be discussed and discovered 1 2 3 4 5 6 7 8 9 1110 Age at start of study program 0.0 0.2 0.4 0.6 0.8 1 2 3 4 5 6 7 8 9 1110 Dropout or switch in 1st year Bachelors diploma rate in 4 years 1 2 3 4 5 6 7 8 9 1110 1 2 3 4 5 6 7 8 9 1110 GPA secondary education (0-100) Insights into the student population Client case
- 12. © 2016 Deloitte The Netherlands Organizational Advice Together with the client, plans were formed on different levels to further increase the maturity of Student Analytics services Client case Process, Policy & Service StrategyStudent Counseling Example advice: • Reach out to older students to discuss their particular situation and challenges. • Invite re-sitters as early as possible to a special study skills program. Example advice : • Create a Student Success Center that uses Student Analytics to target the right student segments. • Uniformize all relevant student data registration. Example advice: • Optimize student recruitment by aligning the insights of the current population with the strategy of marketing and recruitment efforts. • Pro-active and targeted student counseling • Improvements that lead to better student experience and success measures • Fact-based strategy update We performed a fit-gap analysis of the current counseling services, by matching the insights from process analysis with the insights from the data analysis. Based on the findings, we advised the client on blind spots in processes, policies and services currently on offer. We analyzed the match between the current strategic focus on a particular student segment and the students that were actually enrolled in the institution. Results
- 13. © 2016 Deloitte The Netherlands Do you also want to increase your students’ success? Contact us for more information about how we can help you. 12 Website: www.deloitte.nl/studentanalytics E-mail: studentanalytics@deloitte.nl Phone: +316 8333 9811 (Mark Boersma, Student Analytics Lead)
- 14. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.nl/about for a more detailed description of DTTL and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 200,000 professionals are committed to becoming the standard of excellence. This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte network”) is, by means of this communication, rendering professional advice or services. No entity in the Deloitte network shall be responsible for any loss whatsoever sustained by any person who relies on this communication. © 2016 Deloitte The Netherlands