STW: Making Data Sexy
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Datalicious is a company that helps clients turn raw data into actionable insights. It combines different data sources to build robust customer profiles. Datalicious then visualizes the data to identify trends and patterns that were previously invisible. The visualized insights allow clients to optimize marketing strategies, increase sales, and reduce customer churn.
STW: Making Data Sexy
- 1. > Making data sexy < Turning raw data into ac.onable insights
- 2. > The datalicious elevator pitch “Using data to widen the funnel” Media A:ribu<on & Modeling Op<mise channel mix, predict sales Targeted Direct Marke<ng Increase relevance, reduce churn Tes<ng & Op<misa<on Remove barriers, drive sales Boos<ng ROI
- 3. Make data sexy by turning it into ac<onable insights August 2011 © Datalicious Pty Ltd 3
- 4. Standardise metrics August 2011 © Datalicious Pty Ltd 4
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- 6. Break down data silos August 2011 © Datalicious Pty Ltd 6
- 7. > Establish a single source of truth Insights Repor<ng August 2011 © Datalicious Pty Ltd 7
- 8. > Combine profile data sources CRM Profile Site Behaviour one-‐off collec.on of demographical data tracking of purchase funnel stage + age, gender, address, etc browsing, checkout, etc customer lifecycle metrics and key dates tracking of content preferences profitability, expira<on, etc products, brands, features, etc predic.ve models based on data mining tracking of external campaign responses propensity to buy, churn, etc search terms, referrers, etc historical data from previous transac.ons tracking of internal promo.on responses average order value, points, etc emails, internal search, etc Updated Occasionally Updated Con<nuously August 2011 © Datalicious Pty Ltd 8
- 9. > 3rd party data enhancements Customer profile data Geo-‐demographic data + The whole is greater than the sum of its parts 3rd party data August 2011 © Datalicious Pty Ltd 9
- 10. Visualise your data August 2011 © Datalicious Pty Ltd 10
- 11. What trends can you iden<fy in 5 seconds by looking at the raw data only? August 2011 © Datalicious Pty Ltd 11
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- 16. RED = No single men August 2011 © Datalicious Pty Ltd 16
- 17. Allocate a data budget August 2011 © Datalicious Pty Ltd 17
- 18. Combine data & crea<vity August 2011 © Datalicious Pty Ltd 18
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- 20. Contact us insights@datalicious.com Learn more blog.datalicious.com Follow me twi:er.com/datalicious August 2011 © Datalicious Pty Ltd 20
- 21. Data > Insights > Ac<on August 2011 © Datalicious Pty Ltd 21