The document summarizes research on the future of solar energy in the UAE. It analyzes the country's regulatory, environmental, infrastructure, cultural, and economic factors using a PESTLE framework. Primary research with consumers found high interest in solar energy due to cost savings but identified high costs as a barrier. Interviews revealed solar is disruptive but cheap oil gives the government time and fracking poses a threat. The research concludes solar has potential in UAE if policies support public investment and subsidies while increasing eco-awareness and privatizing utilities.