Success = Helping the People You Can Help the Most and Getting Rich at the Same Time
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The document discusses how to be successful by helping others and getting rich at the same time. It recommends identifying who you can help the most, such as personal contacts, community members, professional contacts, government officials, and media contacts. It then suggests determining exactly how you can help them by overcoming physical, mental, material, social, or financial barriers. By sincerely helping others through actions, it claims this can lead to professional branding, reciprocal obligations from others, and increased willingness to purchase products or services.
Success = Helping the People You Can Help the Most and Getting Rich at the Same Time
- 1. Success = Helping the People You Can Help the Most and Getting Rich at the Same Time Paul J. Krupin Direct Contact PR
- 2. First ask yourself “WHO CAN I HELP THE MOST?” People You Know Paul Krupin • • • • • Direct Contact PR Personal Contacts People in Your Community Professional Contacts Government/Political Contacts Media Contacts www.directcontactpr.com
- 3. People close to you Personal Contacts Paul Krupin • • • • • Direct Contact PR Your family & relatives Your friends Your neighbors People you exercise or entertain with Even strangers you meet on the street www.directcontactpr.com
- 4. People you live near People in Your Community Paul Krupin • • • • People who live in the town, city or area where you live Local support group members and organizations Local civic group members and organizations Regional, state and even national organizations Direct Contact PR www.directcontactpr.com
- 5. People you work with Professional Contacts Paul Krupin Direct Contact PR • Colleagues, employees, supervisors, support contractors & management • Prospects, customers and clients • Vendors & teaming partners • Competitors • Industry & association groups & organizations www.directcontactpr.com
- 6. People who govern your life Government & Political Contacts Paul Krupin Direct Contact PR • Local city/county/state, regional, national government agency officials and staff • Candidates for office • Elected Officials • Party representatives and organizations www.directcontactpr.com
- 7. People in the media you watch, listen to or read Media Contacts Paul Krupin • Newspapers, magazines, radio & tv (stations and shows), news services, news syndicates • Internet (news websites, online versions, bloggers, Podcasts, …) • Photo/Audio/Video sites & archives (YouTube, Flickr, Pinterest, …) • Social Media (Facebook, LinkedIn, Google+, …) Direct Contact PR www.directcontactpr.com
- 8. Now ask yourself, “HOW EXACTLY CAN I HELP THEM?” Do your best and don’t hold back Paul Krupin Identify what you can do to help solve their problem. This enables you to appeal to people at a deep personal level and create a lasting impression. Direct Contact PR www.directcontactpr.com
- 9. Why? Because people need your help and they remember who helped them. That’s why! People Remember Paul Krupin They remember exactly where they get good help. When they get really good help, they tend to trust the source of that help. They can carry these feelings over towards anything and everything. They often then trust these feelings so much that they are much more willing to buy whatever that person has for sale. Direct Contact PR www.directcontactpr.com
- 10. Helping = Professional Branding Helping is the Business There’s a fine line between helping and selling, and it’s an important distinction. Rather than seeing you as a peddler of products and services, you can be seen as a truly helpful and giving person. You must be sincere. You must be there for them, not vice versa. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. Paul Krupin Direct Contact PR www.directcontactpr.com
- 11. Helping has reciprocal effects Helping others not only creates a feeling of goodwill, but also a sense of reciprocal obligation. If you help others, they will want to help you—even by purchasing your products or services! This is the reason why giving can result in successful personal and professional enrichment. Giving leads to greatness Paul Krupin Direct Contact PR www.directcontactpr.com
- 12. Focus on what it means to help others Solve the problem In order to provide help, you must first identify the problem. Write down the problems your people are having in as much detail as possible. Next, establish why they aren’t able to help themselves. Now identify the ways you can help them alleviate those needs. Give them a map that leads them to success. Make it easy for them to achieve. Paul Krupin Direct Contact PR www.directcontactpr.com
- 13. Problem Solving means overcoming barriers Barriers to progress Paul Krupin …take any number of forms: physical, mental, material, social, or financial. There are many ways you can address each of these types of barriers. Direct Contact PR www.directcontactpr.com
- 14. Get Physical • • • • • • • • • • Get Up & Move ! Paul Krupin Direct Contact PR Go to them Go with them Be with them Lift them up Get them down Transport them Shelter them Protect them Bring whoever they need to them Bring whatever they need to them www.directcontactpr.com
- 15. Go Mental • • • • • • • • Think, Educate, Persuade & Change Attitudes Paul Krupin Direct Contact PR • • • • • • Guide people to better choices Provide counsel or advice Listen to them Console them Teach people how to do something better Explain how to do something important Tell people exactly how to build, create, develop, find, or achieve something Tell people how to avoid disaster, pain, anguish, or negative experiences Simplify a complex issue Explain a mystery Tell stories to demonstrate a concept Humor them Accept them Forgive them www.directcontactpr.com
- 16. Bring raw Material Quantity & Quality Really Matter Paul Krupin • • • • • • • • • Give people what they need or want Give food, shelter, materials, water, or tools Provide tangible aid, support, or resources where too few are available Provide personal or technical expertise Volunteer time, expertise, or services Send manpower Canvass a neighborhood for supplies for the needy Collect and store supplies for the needy Deliver supplies to the needy Direct Contact PR www.directcontactpr.com
- 17. Get more Social • Spread the word right now! • • • • • • • Paul Krupin Pick up the damn phone! Use fax & email. Get in the car. Take a bus. Use smoke signals if you have to. Attract attention! Call on others and get more help. Enrage & engage people! Introduce the problem to others who can help them Communicate with others on behalf of the people in need Enlist others to help. Apply people force multiplication. Organize a group or team. Act together. Coordinate an outreach. Raise awareness of a need or situation using social networks. Get an organization to focus their resources and efforts on a problem. Direct Contact PR www.directcontactpr.com
- 18. Commit & support Financial Help pay the bills Paul Krupin • • • • • • Direct Contact PR Give money. Just do it. Give time to help raise money. Tell people about someone else’s financial needs. Create a fund for someone. Conduct or support a fundraiser . Get others involved, motivated, and committed to give or raise money. www.directcontactpr.com
- 19. Actions Speak Louder than Words There are lots of ways to help people! Paul Krupin All these techniques are tried and true. They work. Some fall under the category of IDEAS, ADVICE, or GUIDANCE. But the best and the most effective are always ACTIONS. Direct Contact PR www.directcontactpr.com
- 20. Giving Make a real difference your best generates credibility & media interest The best sales, the best marketing, and the best publicity comes from helping people solve real problems and letting the right media know what you are doing. Share the story & engage the right media. Champion the needy and get known as an exceptional member of the community. These days, everybody is a publisher with a social network. Ask them to help inform and inspire others. They can help YOU be even more successful. Paul Krupin Direct Contact PR www.directcontactpr.com
- 21. Get on your feet and start helping! Help someone today. Help someone every day. Paul Krupin Now! No excuses. No delays. No ifs, ands, or buts… Do something good. Do what you do best. Help the people you can help the most. Let people know and inspire them to spread the word to others. Direct Contact PR www.directcontactpr.com
- 22. Credits: • All photos taken by Paul J. Krupin except as noted. Source locations: – – – – – – – – – – – – – Page 1 & 19 – St. James Theatre on Broadway, New York City, NY Pages 2-5, & 23 – Chicago Art Museum, Chicago, IL & The Bean, Chicago, IL Page 7 – Port Gamble, WA Page 8 – Sun Gazing, Facebook photo Page 9 & 11 – street vendors New York City, NY Page 10, 12, 15, 17 & 20 – family photos, Paul Krupin Page 12 – Longs Pass Trail, near Cle Ellum, WA AllTrails.com, with family photo Page 13 – Clairmont Baptist Church, Atlanta, Georgia Page 14 – Protest in San Francisco, California Page 16 – Construction site, St. Petersburg, FL Page 17 – lone protester on I-5 Bridge in Seattle, WA; FunnySigns.com; family photo Page 20 – New York Daily Post, December 12, 2012, High Tide on Main Street, John Englander Page 18 & 21 – various antique shops, Colleyville, WA Paul Krupin Direct Contact PR www.directcontactpr.com
- 23. Created by Paul J. Krupin, Direct Contact PR Great Content + Custom Targeted PR = Maximum Professional Personal Branding ROI PR and Communications You can: • Email me at Paul@DirectContactPR.com • Call me on 800-457-8746 (TF US) 509-531-8390 (Cell) and 509-582-5174 (Direct) • Find me on LinkedIn and Facebook (Direct Contact PR) • Visit www.DirectContactPR.com • Read more at http://Blog.DirectContactPR.com Paul Krupin Direct Contact PR www.directcontactpr.com