Successful implementation of social responsibility programs
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This document outlines the key components of successfully implementing social responsibility programs through a university course. It discusses developing a social responsibility plan aligned with good governance indicators, models for implementation, and processes and procedures. Examples are provided of Starbucks' and Toyota's corporate social responsibility strategies. The document also discusses evaluating programs based on sustainability, accountability, and transparency principles and creating an action plan template with goals, actions, responsibilities, and timelines.
![CSR CHECKLIST:
• "CSR is about how companies manage the business processes to produce an
overall positive impact on society” –Mallenbaker
• corporate governance refers to the set of principles, systems and processes to
which a company should adhere to and is governed. Corporate Governance can
be defined as “the design of institutions that induce or force management to
internalize the welfare of shareholders.” [Tirole, 2001, p.4]
• Corporate social responsibility (CSR) is a self-regulating business model
that helps a company be socially accountable—to itself, its stakeholders,
and the public. By practicing corporate social responsibility, also
called corporate citizenship, companies can be conscious of the kind of
impact they are having on all aspects of society, including economic,
social, and environmental. (Jason Fernando , Investopia)](https://image.slidesharecdn.com/successfulimplementationofsocialresponsibilityprograms-210509222352/85/Successful-implementation-of-social-responsibility-programs-4-320.jpg)
Successful implementation of social responsibility programs
- 1. SUCCESSFUL IMPLEMENTATION OF SOCIAL RESPONSIBILITY PROGRAMS ARIEL P. ANGHAY , MDMG, DPA Bukidnon State University-Medina Satellite Campus Good Governance and Social Responsibility
- 2. COURSE OUTCOME: DEVELOP A SOCIAL RESPONSIBILITY PLAN ALIGN WITH THE INDICATORS OF GOOD GOVERNANCE PROCESSES AND PROCEDURES OF S.R. IMPLEMENTATION MODELS OF S.R. IMPLEMENTATION This Photo by Unknown Author is licensed under CC BY-SA-NC This Photo by Unknown Author is licensed under CC BY-SA-NC S.R. ACTION PLAN ALIGN WITH INDICATORS OF GOOD GOVERNANCE This Photo by Unknown Author is licensed under CC BY-SA
- 3. ACTIVITY: SHARE TO CARE ; SHARE TO CARE Social Responsibility begins in our self. Care to share by giving something to our marginalized sectors in this time of pandemic. This Photo by Unknown Author is licensed under CC BY-
- 4. CSR CHECKLIST: • "CSR is about how companies manage the business processes to produce an overall positive impact on society” –Mallenbaker • corporate governance refers to the set of principles, systems and processes to which a company should adhere to and is governed. Corporate Governance can be defined as “the design of institutions that induce or force management to internalize the welfare of shareholders.” [Tirole, 2001, p.4] • Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. (Jason Fernando , Investopia)
- 5. • Commitment of top management • Involve middle managers knowledge. • Communication is what implementation is all about. • Integrate point of view. • Clear assignment of responsibilities. • Preventive measures against change barrier. • Emphasize teamwork activities. • Respect individuals’ characteristics.
- 6. EXAMPLE OF CORPORATE SOCIAL RESPONSIBILITY • Starbucks has long been known for its keen sense of corporate social responsibility and commitment to sustainability and community welfare. According to the company, Starbucks has achieved many of its CSR milestones since it opened its doors. According to its 2019 Global Social Impact Report, these milestones include reaching 99% of ethically sourced coffee, creating a global network of farmers, pioneering green building throughout its stores, contributing millions of hours of community service, and creating a groundbreaking college program for its partner/employees (Starbucks 2019: Global Social Impact Report) • Starbucks' goals for 2020 and beyond include hiring 10,000 refugees, reducing the environmental impact of its cups, and engaging its employees in environmental leadership.
- 7. EXAMPLE OF CORPORATE SOCIAL RESPONSIBILITY • Recognizing that cars are major producers of greenhouse gases, the Toyota company has committed itself to move to a “zero emissions” world. Sharp reductions in waste to landfill and products such as the successful Prius hybrid petrol/electric model form part of this strategy. High profile “zero emission” advertisements underline the integrated nature of the commitment. • Philips, a Dutch electronics firm, has launched a range of strategies built around responding to sustainable development challenges. Its “Green Flagship” and “Lighting the Bottom of the Pyramid” campaigns are examples
- 8. DEVELOPING CSR STRATEGY: Build support with Senior Management and employees Research what others are doing and existing CSR instruments
- 9. DEVELOPING CSR STRATEGY: Prepare a matrix of proposed CSR actions. Develop options for proceeding and the business case for them
- 10. PILLARS OF C.S.R. PROGRAMS CSR Assessment • People - CSR cultivates goodwill and loyalty from clients, it too can have the same effect internally. Making CSR a priority creates a positive work environment that inspires and unites employees. It supports recruitment, retention and employee satisfaction. • Environment-The environmental pillar often gets the most attention. Companies are focusing on reducing their carbon footprints, packaging waste, water usage and their overall effect on the environment. Companies have found that have a beneficial impact on the planet can also have a positive financial impact • Community-The third pillar of CSR is community. Businesses have a role to play in making local communities and the planet a cleaner place to live.
- 11. EVALUATION OF C.S.R. PROGRAMS 3 basic principles • Sustainability-is a responsibility for the impact that the organization exerts on its surroundings, in business, environmental and social terms. • Accountability- refers to a publicly traded company’s performance such as social responsibility and sustainability. • Transparency- A transparent organization provides information in such a way that stakeholders involved can obtain a proper insight into the issues that relevant to them(Kaptein ,2005)
- 12. ACTIVITY: ACTION PLAN Content : 20 % Organization : 20 % Grammar/Fluency: 5 % Supporting Documents: 5% Look for an agency or institution (be it in private or public) for the successful implementation of CSR program based on Hohnen Process Model of Implementation. Create an Action Plan incorporating indicators of Good Governance. CRITERIA FOR POINTS
- 13. ACTION PLAN TEMPLATE: EXAMPLE • “Shore it Up- MPIF (Marine Guardians) PROGRAM: • Metro Pacific Investments Foundation of Pangilinan Group of Companies AGENCY: • MPIF’s vision to create a network of partner sites that uphold solid marine protection and conservation practices in marine protected areas GOAL :
- 14. ACTION PLAN TEMPLATE: EXAMPLE (SHORE IT UP) ACTION STEP RESPONSIBLE PERSON RESOURCES REQUIRED TARGET DATE DESIRED OUTCOME 1. Organize Marginalized fisherfolks in Medina MPIF and LGU Medina (Municipal Agriculture’s Office) -Orientation seminar kit (Marine Protected areas brochure) -Honorarium for resource persons -snacks for participants -venue (LCD ,Laptop) -etc. 1st week of January 2021 at SB session hall / or Dandees Rest. - Orient the fisherfolks regarding the importance of protecting the “Marine Protected Areas in Medina” - Setting up the Marine Protected Areas Guardians - Establish MPIC Guardians in Marine Protected areas in Medina
- 15. REFERENCES: • Good Governance & Social Responsibility , G. Silvidad-Tuban ,MPA (BukSU) • Corporate Social Responsibility An Implementation Guide for Business, Paul Hohnen, Author Jason Potts, Editor • The 3 Pillars of Corporate Sustainability ,Andrew Bettie , Investopedia • The 3 Pillars of Corporate Social Responsibility: Clients, People and Community, Paige Peterson, Director of HR at Hawthorne