SUllen Summary
- 1. Summary On a daily basis I was in charge of managing the Sullen Australia Official Instagram account in order to increase the community, grow the brand, gain more retailers, promote the website and increase sales. Other tasks included organizing stock, help launch the website and promote it, help brainstorm other campaign ideas, suggest new marketing tactics and contribute ideas for developing a marketing business plan and budget. #1 SMART Specific – Promote the product ourselves, intended to engage, intrigue and interact with audience. Ask questions, feature new products in shop, sales and deals, popular sellers Measurable – Over the next 5 weeks measure if the likes and comments increase since the posts before I took over. I would like to average over 100 likes a post and at least 5 comments average per post. Achievable – I’m going to do this by trying to create the posts more appealing, eye catching, more interactive, and interesting copy. Realistic – In creating more interactions and featuring people more I hope to gain more followers which will help me reach my measureable goal Timely – I have less than 5 week’s time to reach my goal, grow followers, and create more interactions on Instagram #2 SMART Specific – By posting Instagram popular/good-looking girls and featuring them I hope to bring their followers to our page and gain some of their followers. By posting good looking girls in specifically our merchandise and giving them a promo code for orders we can hope to generate sales Measureable – This will be easiest measured by an increase in followers, more girls wearing and shouting-out the brand in hopes to get featured, and being able to link an increase in sales to promocodes
- 2. Achievable – I’m going to do this by featuring a girl almost once a day – it will intrigue all of the followers (male and female since we discussed both genders will find it appealing) in order to generate more followers and traffic and encourage girls to post more in Sullen gear Realistic – I’m hoping by featuring more girls, more girls will post clothes in our gear in hopes to get featured so it is realistic by envy and all girls wanting their ‘little claim to fame’ Timely – in less than 5 weeks’ time I hope to post at the least 35 girls in a mixture of featuring, shouting-out, and promoting our products with codes. #3 SMART Specific – I would like to shout out artists in the area, and artists that we have relationships with and capitalize on them. By featuring their work and tattoo shop, they will be more inclined to shout us out as well which is more exposure for us. Also featuring artists (especially credible and well recognized ones) rocking sullen product so other people will be envies of the tattoo ‘superstars’ Measurable –I’ll measure this by counting how many more followers we gain, likes and comments on posts, and well as how many other artists and shops decide to shout us out as well. Achievable – Im going to do this by shouting out 2-3 artists per week just create interactions, bring traffic to the page and encourage them to shout us out as well. Realistic – this is realistic because it’s something that has been done in the past but just not as frequently as I would like to Timely – again, I have less than 5 weeks to implement all of these ideas so I would like to leave here with it being more of a routine, and the posts, and frequency will increase our numbers.