Aditya Birla Group is one of India's largest conglomerates operating in multiple business sectors including metals, cement, telecom, financial services, textiles, and more. It has a presence in over 34 countries. One of its key financial services subsidiaries is Aditya Birla Capital Limited, which is the holding company for its insurance, lending, asset management, and other financial businesses. This report analyzes Aditya Birla Capital's products and companies, including its health insurance subsidiary Aditya Birla Health Insurance. It discusses the evolution of India's health insurance industry and regulatory framework, as well as the importance of health insurance and factors influencing consumer behavior towards health insurance policies.