Integrating with Adobe Marketing Cloud - Summit 2014

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Integrating with Adobe Marketing Cloud
Paolo Mottadelli | Senior Manager, Marketing Cloud Product Management

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Paolo Mottadelli
Senior Manager,
Marketing Cloud Product Management
@paolomoz

Adopters
Features
YOUR perfect Platform: features + extensibility + support for integrations

Agenda
4
1. Intro: DNA of Marketing Campaigns
2. Use case: Marketing Cloud Experience
3. Use case: Experience Manager
4. Use case: Analytics
5. Activation: Dynamic Tag Management
6. Summary: Common Integration Pattern

DNA of Marketing Campaigns1

3: SERVICE INFRASTRUCTURE LEVEL
Users, Groups, Orgs, etc..
2: MARKETING CONCEPTS LEVEL
Content, Asset, Audience, etc...
1: SOLUTION LEVEL
SoCo component, custom feed, etc..
COMMON PATTERN
MARKETING CLOUD EXPERIENCE
marketing.adobe.com
6
3-level Architecture.

The DNA of Marketing Campaigns
7
METRICS
CONTEXT
ASSETS
CONTENT
PLAN EXECUTE MONITOR
CAMPAIGN
LOCATIONSAUDIENCES

8
Right brain marketers create
campaigns by composing
experiences that place
content and assets into the
right channels. ASSETS
CONTENT
LOCATIONS

9
METRICS
CONTEXT
AUDIENCES
Left brain marketers measure
and optimize campaigns by
defining audiences based on
collected context data that
combine behavior and
identity.

Marketing Cloud cross solution integrations
10
Adobe Marketing Cloud can serve as the operating
system of all your marketing apps
MAIL + FINDER LEGACY APP + ASSET SELECTOR

Marketing Cloud Experience
https://marketing.adobe.com2

Architecture in a nutshell
12
Java$VM$
Running$in$Servlet$Container$
or$Java$EE$Applica7on$Server$
Access$Control,$Versioning,$
Search,$$
Observa7on$
Fully$OSGi/Java$based$
modern$Applica7on$Stack$
$
Extensible$and$Modular!
Interac7ng$with$any$client$
run7me$
$
HTTP[S],$WebDAV,$…$
JCR$2.0$Content$Repository$
OSGi$5$Applica7on$Run7me$
RESTful$Web$Applica7on$Framework$

/assets.html/content/mac/geometrixx/banners/adventure.psd

MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
14
Marketing Cloud Experience | Integration architecture

OAUTH
marketing.adobe.com
mac.api.sharecard:
GET https://
[..]/sharefame.json
15

REST API: Post a New Card
Request URL: http://marketing.adobe.com/[...]/sally/boards/demo-analyst/_jcr_content.json
Request Method: POST
Form Data:
payload/link:https://acc-sc.vm363.dev.omniture.com/sc15/reports/index.html
payload/jcr:title:Share Title
payload/jcr:description:Share Subtitle
payload/dataUrl:/libs/mac/components/shareframe/test/test_bar.json
payload/chartType:/rank/bar/stack
payload/dataJson:{"data":[[[{"val":2057}]],.... ,"children":[]}
payload/chartOpts:{"displayCount":5,"interactive":false,"category":"rank","type":"bar"}
payload/product:Site Catalyst
payload/type:dv-report
16
Demo

OAUTH
marketing.adobe.com
mac.api.sharecard:
GET https://
[..]/sharefame.json
17

OAUTH
marketing.adobe.com
mac.api.sharecard:
GET https://
[..]/sharefame.json
18

JAVASCRIPT LIBRARY: Integrate the Shareframe
19
function clickShareButton() {
var opts = {
url: "https://third-party-domain/page.html",
title: "Third Party Report",
type: "dv-report",
data:{
dataURL:"https://third-party-domain/data.json",
chartType:"/trend/line"
},
auth:{
type: "bearer",
token: "765c3d40aa57f25ef74d1118e97b15f2",
}};
tartan.shareCard(opts);}
Demo

OAUTH
marketing.adobe.com
mac.api.sharecard:
GET https://
[..]/sharefame.json
20

OAUTH
marketing.adobe.com
mac.api.sharecard:
GET https://
[..]/sharefame.json
21

WIDGETS: enabling Marketing Cloud features
<script src=”https://marketing.adobe.com/api.js”/>
selectAsset = function() {
var opts = {
callback: function(selection) {},
auth: {
type: "bearer",
token: "uy2tuy2t1uybt2u..."
},
}
};
tartan.api.selectAsset(opts);
22
Demo

Managing authorization
23
access token
resource

Experience Manager3

AEM architecture in a nutshell
25
Java$VM$
Running$in$Servlet$Container$
or$Java$EE$Applica7on$Server$
Access$Control,$Versioning,$
Search,$$
Observa7on$
Fully$OSGi/Java$based$
modern$Applica7on$Stack$
$
Extensible$and$Modular!
Interac7ng$with$any$client$
run7me$
$
HTTP[S],$WebDAV,$…$
JCR$2.0$Content$Repository$
OSGi$5$Applica7on$Run7me$
RESTful$Web$Applica7on$Framework$

AEM Open Core
26
Repository*
Applica/on*Run/me*
JCR:!Apache!Jackrabbit!
Search:*Apache!Lucene!
Content*Extrac/on:*
POI,!Tika,!PDFBox!
Search!Extensions!
Graphic!Rendering!
CIFS/SMB!Access!
Virtual!Repository!
TARHbased!
NodeHstore!
SharedHnothing!
Cluster!
Web*Framework:!Apache!Sling!
OSGi*Run/me:!Apache!Felix! Vault!&!SVN!Tools!
Web/Eclipse!IDE!

The OSGi container
27
Class%Loading%
Bundle%B%
V1.0.0%
Bundle%C%
V1.0.0%
Life%Cycle%
Service%Registry%
Services%
Security%
Bundle%A%
V1.0.0%
Bundle%A%
V1.0.0%
Bundle%B%
V2.0.0%
Bundle%A%
V1.1.0%
Bundle%B%
V2.1.0%

Why OSGi matters
28
Create Modular and reusable software
Create evolvable software
Create line of products
Your application is going to be OUTDATED. (Or buggy...)

Experience Manager | Development & Deployment
29
DEVELOPMENT INSTANCE
FRONT-END COMPONENTS
BACKEND EXTENSIONS
CONTENT
DEPLOYMENT INSTANCE
CONTENT
PACKAGE
CUSTOM
Demo

Cloud Services
30
Demo
features

Analytics4

Analytics + Enterprise Custom Integration
32
MARKETING CLOUD
WEBSITE
INTEGRATED DATA REPORTS
IN
IN OUT

Analytics + Partner + Enterprise Custom Integration
33
MARKETING CLOUD
Integration Wizard
INTEGRATED DATA
MARKETING CLOUD
PARTNER
MARKETING CLOUD
USER
WEBSITE
Demo

Dynamic Tag Management5

Dynamic Tag Management | Activation
35
Tag
Tag
Tag
Tag
MARKETING CLOUD
THIRD PARTY
SYSTEM INTEG.
OTHERS

Dynamic Tag Management | Activation
36
Dynam
ic Tag
M
anagem
ent
MARKETING CLOUD
THIRD PARTY
SYSTEM INTEG.
OTHERS

Summary6

MARKETING CLOUD SERVICE CLIENT LIBRARY ACTIVATION
OTHER LIBRARY
AUTHORIZATION
Example:
Javascript Tag
38
1: Common Integration Patter
Example:
Javascript Library
Example:
REST API
Example:
Java Library
Example: OAuth 2.0

2: Integrating through Marketing Cloud shared resources
CONTENT
3rd PARTY APP
AUDIENCES
DATA
CONTEXT
CHANNELS
ASSETS

Want to follow up?
Reach out.
paolom@adobe.com
@paolomoz
Q&A

Integrating with Adobe Marketing Cloud - Summit 2014

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