SUNY IT realized 40% Increase in donations with MSP Integrated Campaign
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The document outlines a successful integrated fundraising campaign at the State University of New York Institute of Technology (SUNYIT), which resulted in a 19% increase in participation and a 40% increase in funds raised. The campaign utilized data analysis and a multi-channel approach, including direct mail and personalized communication, to engage alumni effectively. Future efforts will focus on further refining strategies and incorporating social media and mobile communications to enhance engagement with alumni and supporters.
SUNY IT realized 40% Increase in donations with MSP Integrated Campaign
- 1. 40% Increase YOu can do it – at ANY level. YOu can do it – at ANY level. YOu can do it – at ANY level. in donations FROM AN Integrated Campaign State University of New York Institute of Technology State University of New York Institute of Technology State University of New York Institute of Technology SUNYIT, established in 1966 by the SUNY Board of Trustees as the State University of New York Institute of Technology at Utica/Rome is New York’s public polytechnic. SUNYIT students pursue undergraduate and graduate degrees in technology and professional studies with an enrollment of 1900 full time plus 800 part time undergraduates and 600 graduate students. Pre Sort Non Profit US Postage PAID Hudson MA Permit 59 Pre Sort Non Profit US Postage PAID Hudson MA Permit 59 100 Seymour rd, utica, Ny 13502 Pre Sort Non Profit US Postage PAID Hudson MA Permit 59 100 Seymour rd, utica, Ny 13502 100 Seymour rd, utica, Ny 13502 *****SCH 5-DIGIT 13308 B1 T1 Ms. Mary Q. Sample 123 Main Street Anywhere, US 12345-6789 Ms. Mary Q. Sample 123 Main Street Anywhere, US 12345-6789 Ms. Mary Q. Sample 123 Main Street Anywhere, US 12345-6789 DDTAFFDFDTFFTTFFDFAATDTFDDADFTADTTATDAFFTADATTFFADDFAAADDFFDAADFF FTATAFADFFFATDFFFFADDDDTTDDFTTFFTATFDADFFFFTATFADTAAFDTTDTFFTADFA DADFAFAFFDFFFFADTFDDFADAATFDFDFATADTDATADDFDFAFAAADFFDDDAAADTAADA 1 10 YOu can do it MArY, YOu can make a difference. – at ANYMArY, YOu can make a difference. level. YOu can do it – at State Un on with te your 15 - Year Reuni Vito, celebra 100 Seym iversity of of 1997 the Classrd, utic a, Ny 13502 our New York Institute of Techno Russell, celebrate your logy 25 - Year Reunion of 1987 with the Class State University Pre Sort Non Profit US Posta ge PAID Hudson MA Permit 59 100 Seym our rd, utic a, Ny of New Yo 19 MArY, YOu can make a difference. ANY leve rk Institute of Techno l. YOu can logy State Un Pre Sort Non Profit US Posta ge PAID Hudson MA Permit 59 13502 100 Seym *****SCH 5-DIGIT 133 Ms. Mary Q. 08 B1 T1 Sample 123 Main Street Anywhere, US 12345-6 Hour and Dinner 78925th Class Reunion Cocktail th DDTAFFDFDTFFTTFFDFAATDTF SUNYIT DDADFTADTTATDAFFTADATTFF Friday September 28 NY ADDFAAADDFFD Campus — Utica, SUNYIT AADFF Hour and Dinner th Reunion Cocktail th SUNYIT 15 Class 28 Friday September Utica, NY SUNYIT Campus — Jean, celebrate your with the Class of 1982 Tullio, celebrate your MArY, YO u can mak ea 30 - Year Reunion The Challenge: Institute of Techno l. logy Pre Sort Non Profit US Posta ge PAID Hudson MA Permit 59 13502 FTATAFADFFFATDFFFFADDDDT TDDFTTFFTATFDADFFFFTATFA DTAAFDTTDTFFTADFA Ms. Mary Q. Sample 123 Main Street Anywhere, US 12345-6 789 DADFAFAFFDFFFFADTFDDFADA ATFDFDFATADTDATADDFDFAFA AADFFDDDAAADTAADA 10 MArY, YO u can mak ea difference . The Solution: Hour and Dinner th Reunion Cocktail th SUNYIT 30 Class 28 Friday September Utica, NY SUNYIT Campus — Develop a highly segmented, integrated fund raising campaign to improve fiscal year 2012-2013 results and drive participation. Traditional letter and envelope appeal packages were no longer proving to be effective particularly with younger alumni. A new approach was needed. Hour and Dinner th Reunion Cocktail th SUNYIT 30 Class 28 Friday September Utica, NY SUNYIT Campus — utic a, Ny New York ANY leve Ms. Mary Q. Sample 123 Main Street Anywhere, US 12345-6 789 of 1982 on with the Class 30 - Year Reuni 1 difference . our rd, iversity of do it – at 19 MArY, YO u can mak ea difference . Develop an annual strategic outline detailing both a coordinated mix of communication channels and sequencing of all communications. Initiate data modeling of the existing alumni database to identify most likely candidates to respond. Using findings from data analysis, increase engagement and response rates by providing more graphic rich, theme segmented and personalized formats. The Results: Year over year results were improved dramatically by integrating data analysis and profiling with a multitouch campaign strategy that included highly variable direct mail, personalized email, and coordination with phone-a-thon efforts. • 19% Increase In Participation • 40% Increase In Funds Raised “We were very pleased with the tremendous improvement in our annual campaign results and the ease of execution and coordination. Going forward we look to further refine last year’s campaign and continue to engage more alumni, students and friends” - Nick Grimmer, Assistant Director of Development Next Steps – Further coordination of 2014 FY Strategic Outline to include social media and introduction of interactive mobile communications to further create dialog and engagement with alumni, current students and friends of SUNYIT. 65 Locust Avenue New Canaan, CT 06840 203.594.7438 info@mspdigital.com www.mspdigital.com MSP-DS-SUNYIT-1000 RevA