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GIST MASTER CLASS
Supporting and Building
Science-Based Startups
Wiley Larsen
Program Manager
Arizona State University
university startup challenges
• Limited number of company successes vs. launches
• Definition- ROI, job creation, media coverage, other?
• Lack of qualified management and access to early stage capital
• Reactionary process to faculty startups
• Underutilized ASU assets applied to outside company engagement
• Missed revenue opportunities
• Fragmented venture development activities across ASU enterprise
• Less-than-precise reporting on economic development activity
Immuno-
Signature
Johnston/
Woodbury
Bill Colston,
CEO
$15M capital
raised; 33
employees
Neurostim-
Ultrasound
Jamie Tyler
Isy Goldwasser,
CEO
$20M capital
raised; 25
employees
Zinc-air battery
Cody Friessen
Chuck Ensign,
CEO
$125M+ capital
raised; 120
employees
anatomy of a successful IP-based startup
HealthTell Thync Fluidic
anatomy of student startup
David Frakes,
Faculty
Haithem
Babacker, PhD
Student + CEO
Robert Green,
Mentor
$20K Student
Entrepreneurship
Program
Endovantage
Vivek Kaparthi,
MBA Student,
CEO
lots of mentors
Raised $2M)
---- CTO
-------- CEO
$250K Arizona
Innovation Challenge,
$1M Angel Funding,
510K FDA submitted,
In Revenue, 8 FTE
NeoLight
Typical University Startup
idea
grant-funded
research
invention
disclosure
form a
company
license?
Typical University Startup - Challenges
idea
grant-funded
research
invention
disclosure
form a
company
license ?
» CEO is university tenured professor
» Research is early/ongoing
» Difficulty raising Funding
» “Business Plan” is unrealistic
» Project fizzles out – no one is working full
time on it.
» or, if it gets to revenue, it becomes a
service model with 1-5 employees
» researcher moves on to new idea
what its starting to look like…
» Identifying PhD students or postdocs as
founders
» Full-time faculty are advisors but not founders
(minority owners)
» Research is still ongoing but becoming more
customer focused.
» More deliberate search for Product-Market Fit
» Non-faculty founders are often more
coachable and receptive to mentoring
student led research
project
invention disclosure
student startup formed
student funding
programs leveraged
economic development
funds accessed
friends/family and
angel funding
Supporting and building science based startups Wiley Larsen
what its starting to look like… challenges
» Recent graduates are young and have difficulty
raising venture funding
» Proof of concept of the solution is
accomplished but team doesn’t know how to
scale.
» Product doesn’t perform as well at scale
» Sales plateau – never gains traction outside
student led research
project
invention disclosure
student startup formed
student funding
programs leveraged
economic development
funds accessed
friends/family and
angel funding
Supporting Academic Startups
» Mentorship/Training
» Space
» Access to capital
Supporting Academic Startups
» Mentorship/Training
» Venture Development School TEST – BUILD -- SCALE
» Venture Mentors –
» Industry specific, one year assignment
» Subject Matter Experts – Legal, Marketing, Finance, etc.
» Generalists
Supporting Academic Startups
» Space
» Off-campus office space and Conflict of Interest
» Off-campus lab space
» contracting with university resources
“Sponsored Research”
» Light Manufacturing Space – Space for growth
» “Free Space” capped at 2 yrs
Supporting Academic Startups
» Space
» Perks – Other business services at a discount
» Legal
» Marketing, Media, and Print
» Product design
» Financial services – banking and accounting
Supporting Academic Startups
» Access to capital
» Seed grants/Local econ development
State Innovation Grants
Local Foundation Grants
Startup Pitch Competitions
$10,000 to $250,000
Supporting Academic Startups
» Access to capital
» Private Seed Funding – Friends & Family, Angel
$50,000 to $1,000,000
Supporting Academic Startups
» Access to capital
» Federal grants
$2000 to $1,500,000
Eligible for
$750,000 for
beta testing
and
commercial
deployment
(deadline
occurs 2 yrs
after Phase I
award)
NSF SBIR
Phase II
Eligible for
$225,000 for
proof-of-
concept and
prototyping
(next
deadline:
June 2017)
NSF SBIR
Phase I
Eligible for
$50,000 in
funding for
customer
discovery
(next
deadline:
3/15/17)
NSF I-Corps
$2000 in
funding to
begin
customer
discovery
(next
deadline
1/13/17)
ASU "TEST"
Supporting Academic Startups
» Access to capital –
Total Value – “Seed”
$10,000 to $2,500,000
Grants & Convertible Notes
Supporting Academic Startups
» Access to capital
» Venture Funding ?
YES – If management is in
place
David Frakes,
Faculty
Haithem
Babacker, PhD
Student + C0O
Robert Green,
CEO
$20K Student
Entrepreneurship
Program
$250K Arizona
Innovation Challenge,
$1M Angel Funding,
510K FDA submitted,
In Revenue, 8 FTE
David Frakes
Next idea?
New PhD
Student?
don’t know where to start?
10% - First contact
25% - First meeting with TTO
50% - Wants to do startup
60% - LLC formed
70% - First Draft License Agreement
80% - Near agreement
90% - Final draft - ready to sign
100% - License signed

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Supporting and building science based startups Wiley Larsen

  • 1. GIST MASTER CLASS Supporting and Building Science-Based Startups Wiley Larsen Program Manager Arizona State University
  • 2. university startup challenges • Limited number of company successes vs. launches • Definition- ROI, job creation, media coverage, other? • Lack of qualified management and access to early stage capital • Reactionary process to faculty startups • Underutilized ASU assets applied to outside company engagement • Missed revenue opportunities • Fragmented venture development activities across ASU enterprise • Less-than-precise reporting on economic development activity
  • 3. Immuno- Signature Johnston/ Woodbury Bill Colston, CEO $15M capital raised; 33 employees Neurostim- Ultrasound Jamie Tyler Isy Goldwasser, CEO $20M capital raised; 25 employees Zinc-air battery Cody Friessen Chuck Ensign, CEO $125M+ capital raised; 120 employees anatomy of a successful IP-based startup HealthTell Thync Fluidic
  • 4. anatomy of student startup David Frakes, Faculty Haithem Babacker, PhD Student + CEO Robert Green, Mentor $20K Student Entrepreneurship Program Endovantage Vivek Kaparthi, MBA Student, CEO lots of mentors Raised $2M) ---- CTO -------- CEO $250K Arizona Innovation Challenge, $1M Angel Funding, 510K FDA submitted, In Revenue, 8 FTE NeoLight
  • 6. Typical University Startup - Challenges idea grant-funded research invention disclosure form a company license ? » CEO is university tenured professor » Research is early/ongoing » Difficulty raising Funding » “Business Plan” is unrealistic » Project fizzles out – no one is working full time on it. » or, if it gets to revenue, it becomes a service model with 1-5 employees » researcher moves on to new idea
  • 7. what its starting to look like… » Identifying PhD students or postdocs as founders » Full-time faculty are advisors but not founders (minority owners) » Research is still ongoing but becoming more customer focused. » More deliberate search for Product-Market Fit » Non-faculty founders are often more coachable and receptive to mentoring student led research project invention disclosure student startup formed student funding programs leveraged economic development funds accessed friends/family and angel funding
  • 9. what its starting to look like… challenges » Recent graduates are young and have difficulty raising venture funding » Proof of concept of the solution is accomplished but team doesn’t know how to scale. » Product doesn’t perform as well at scale » Sales plateau – never gains traction outside student led research project invention disclosure student startup formed student funding programs leveraged economic development funds accessed friends/family and angel funding
  • 10. Supporting Academic Startups » Mentorship/Training » Space » Access to capital
  • 11. Supporting Academic Startups » Mentorship/Training » Venture Development School TEST – BUILD -- SCALE » Venture Mentors – » Industry specific, one year assignment » Subject Matter Experts – Legal, Marketing, Finance, etc. » Generalists
  • 12. Supporting Academic Startups » Space » Off-campus office space and Conflict of Interest » Off-campus lab space » contracting with university resources “Sponsored Research” » Light Manufacturing Space – Space for growth » “Free Space” capped at 2 yrs
  • 13. Supporting Academic Startups » Space » Perks – Other business services at a discount » Legal » Marketing, Media, and Print » Product design » Financial services – banking and accounting
  • 14. Supporting Academic Startups » Access to capital » Seed grants/Local econ development State Innovation Grants Local Foundation Grants Startup Pitch Competitions $10,000 to $250,000
  • 15. Supporting Academic Startups » Access to capital » Private Seed Funding – Friends & Family, Angel $50,000 to $1,000,000
  • 16. Supporting Academic Startups » Access to capital » Federal grants $2000 to $1,500,000 Eligible for $750,000 for beta testing and commercial deployment (deadline occurs 2 yrs after Phase I award) NSF SBIR Phase II Eligible for $225,000 for proof-of- concept and prototyping (next deadline: June 2017) NSF SBIR Phase I Eligible for $50,000 in funding for customer discovery (next deadline: 3/15/17) NSF I-Corps $2000 in funding to begin customer discovery (next deadline 1/13/17) ASU "TEST"
  • 17. Supporting Academic Startups » Access to capital – Total Value – “Seed” $10,000 to $2,500,000 Grants & Convertible Notes
  • 18. Supporting Academic Startups » Access to capital » Venture Funding ? YES – If management is in place David Frakes, Faculty Haithem Babacker, PhD Student + C0O Robert Green, CEO $20K Student Entrepreneurship Program $250K Arizona Innovation Challenge, $1M Angel Funding, 510K FDA submitted, In Revenue, 8 FTE David Frakes Next idea? New PhD Student?
  • 19. don’t know where to start? 10% - First contact 25% - First meeting with TTO 50% - Wants to do startup 60% - LLC formed 70% - First Draft License Agreement 80% - Near agreement 90% - Final draft - ready to sign 100% - License signed