Supporting Your Internal Communications with Proteus
- 2. INTRANET & SOCIAL PLATFORMS The intranet is the ‘heart beat’ of any employee engagement programme, and we can help you to create and deliver intranets which really are engaging and beneficial to the employees. From supplying meaningful content and messages to conveying brand vison and values, we can support you in delivering regular rich new content to specific key audiences. Understanding how best to use all the social media channels allows us to communicate messages quickly and effectively and achieve optimum employee engagement. PUBLICATIONS & PROMOTIONS Our specialist knowledge on production of internal publications whether an internal newsletter, magazine or even an e-zine, allows us to work with you to source content, interview employees and create monthly, bi-monthly or even annual publications which communicate key business messages in an engaging way and human way to fully engage your audience. We can also plan, source and deliver any promotional activity you require to support your employee engagement programme. INTEGRATED INTERNAL COMMUNICATIONS With a wealth of specialist knowledge, we deliver powerful multi-channel communications that not only inspire, but also really engage with your employees and key stakeholders, delivering key operational and strategic content and messages, using all appropriate channels available. So, whether you need communication planning support or help to creating bespoke creative solutions which really grab the employee’s attention, we have the capability to really add value to your internal communications. STRATEGIC INSIGHT & THOUGHT LEADERSHIP Working in partnership with your key senior leadership teams, including HR and Internal Communication stakeholders we have the strength and insight to provide valuable thought leadership and support you in your strategy development, campaigns planning, brand development and stakeholder engagement. We spend considerable time listening, researching and understanding employee attitudes, enabling us to focus on delivering unity, behavoural and cultural change within employee organisations. Listening to your internal audiences, their drivers and their profiles enables us to deliver intelligent well targeted and tailored employee engagement campaigns INTERNAL COMMUNICATIONS
- 3. Whether you are looking to deliver a well-planned marketing campaign, create a boundary pushing creative concept or build a robust brand, we can deliver the right mix of strategic and creative services. MARKETING STRATEGY BRANDING CREATIVE OUR SERVICES: STRATEGY & CREATIVE Great strategies are built on clear objectives. Tell us what you are aiming to achieve and we’ll work in partnership with you to create strategies which achieve your goals. PRODUCT LAUNCHES BRAND AWARENESS BUSINESS GROWTH EMPLOYEE ENGAGEMENT MARKET REACH BEHAVIOURAL CHANGE CHANGING PERCEPTIONS MERGERS & ACQUISITIONS Successful design is about emotional engagement. Our creative teams are always working to find the right ways to create cut-through and visually communicate your message to your audience. LOGOS ADVERTISING INFOGRAPHICS PUBLICATIONS ANNUAL REPORTS PACKAGING POSTERS SIGNAGE DIRECT MAIL EXHIBITIONS Crafting a brilliant brand is a complex and multi-layered process. We can help you understand your brand, how your audience engages with it and how to increase its impact and reach. STRATEGY ANALYSIS RESEARCH NAMING POSITIONING TONE OF VOICE VALUES IDENTITIES GUIDELINES WORKSHOPS
- 4. Whatever your digital objectives; going mobile, increasing traffic, supporting campaigns online, reaching new audiences, improving your social footprint, creating engaging content – we can deliver… digitally. WEB SERVICES VIDEO & ANIMATION SOCIAL MEDIA OUR SERVICES: DIGITAL Understanding how your audience behaves on- line is always our starting point for optimising the digital channel before delivering a robust digital strategy secured with research, data and live testing. Harnessing the social channels isn’t just about likes, shares, followers and footprints, it’s about really understanding how to give your audience what they are looking for to create delight! AUDIENCE PROFILING CHANNEL AUDITS STRATEGY TONE OF VOICE CONTENT GENERATION INFLUENCER PR CAMPAIGN PLANNING DATA CAPTURE TRAINING REVIEW AND ANALYTICS Show, don’t tell – is the simple rationale. We believe your audience will respond far better to content which tells a story rather than being told what to think. CONCEPTING SCRIPTING FILMING VIRTUAL REALITY MOTION GRAPHICS MUSIC VOICEOVERS EDITING ENGAGEMENT & ANALYTICS VIRAL & SOCIAL MEDIA SEEDING ANALYTICS ANALYSIS & INSIGHT SITEMAP & WIREFRAMES CONTENT PLANNING & CREATION RESPONSIVE DESIGN CMS INTRANET/EXTRANET E-COMMERCE EMAIL MARKETING HOSTING & SUPPORT PPC & SEO
- 5. LLOYDS BANKING GROUP THE CHALLENGE Proteus is a rostered agency for Lloyds Banking Group and has been for over 15 years delivering a wide variety of integrated internal communications campaigns, engaging 75,000 colleagues, supporting companywide initiatives for all the Lloyds Banking Group brands, including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows. THE CAMPAIGNS Working with different areas within Lloyds Banking Group, we support internal product launches and bring meaning to culture influencing initiatives, including key campaigns for Inclusion & Diversity and Agile Working. Familiarity with the brand is essential, although our challenge is always to develop new concepts and explore different channels for campaign delivery which will engage Lloyds Banking Group colleagues at multiple levels. INTRANET A company-wide intranet is the primary internal communications tool for Lloyds Banking Group. We work with a number of Lloyds Banking Group divisions to deliver content, micro-sites and online campaigns, aimed at enriching colleagues’ knowledge of the strategic business goals and products and how to deliver them to customers. 23%INCREASE IN CLICK- THROUGHS
- 6. GWR THE CHALLENGE Our team has worked with Great Western Railway, previously First Great Western, for many years, and over that time we have delivered a wide range of strategies, initiatives and campaigns. The British rail industry is unique and our knowledge of how it works, and the passion and loyalty of those who work within it, is essential to understanding how to approach campaigns. PUBLICATIONS • We manage two major publications for GWR, one customer facing, the other a monthly employee newsletter distributed to over 6000 colleagues. • Our work involves content strategy, design, proofing, print production and distribution. • Printed channels are preferred over digital channels as they guarantee every colleague receives a copy to read in their own time, leading to a greater engagement with key business messages. EVENTS GWR attend a number of key County Shows across the South West. We deliver these events, including concepts, sponsorship, event management, promotion and PR, and on-site management for the duration of the shows. The shows are a great vehicle for the public to gain unprecedented access to GWR staff, including Station Masters who regularly man the stands. Data is collected for marketing purposes and the event ROI is calculated on cost per lead. Gold Award Winner, Best Newspaper or Magazine, CIPR
- 7. RYDER Opening new channels for internal communications and providing a platform for internal processes Ryder is a global distribution and logistics provider operating from over 25 locations throughout the UK. With such a diverse workforce, and a heavy safety and working practices focus, the Ryder Internal Communications team are always looking to drive up engagement through their communication channels. SERVICES • Strategic collaboration • Publication design • Intranet architecture, design and build • HR collateral • Cultural change campaigns • Screensavers ACHIEVEMENTS • Launch of their intranet as a new communications channel, leading to a reduction in HR administration as many forms, reports and mandatory information is held online. • Launch of their employee newsletter, 360, creating a new communications platform, using real life stories and interviews with colleagues from all parts of the business to humanise the messaging. • Clear and engaging campaign messaging promoting core business messages including safety.
- 8. MINSTER LAW Soon to become an independent company Minster Law, personal injury claim specialists, had an urgent need to establish their own culture and community via a new Intranet. With over 800 employees in three sites, Minister Law takes pride in providing a supportive work environment with employees integral to the business and encouraged to take on leadership roles. THE CHALLENGE With a twelve week timeline for delivery we worked with Minister Law to recommend an intranet platform, strategy for content and delivery and design and content upload. In order to achieve this we worked in partnership with Interact, a company that has a proven track record of delivering a simple, easy to use, fantastic Intranet platform that is unbeatable in the marketplace. SERVICES • Strategic planning • Content mapping • Site map and wireframe • Design • Content upload • Training and support ACHIEVEMENTS • We hit the deadline. Within twelve weeks Minster Law had a new Intranet which delivers engaging content, which is easy to update. • New internal brand guidelines with icon styles and guidance on developing content for the Intranet. • A future proof internal communications platform which provides scope for increased social networking and mobile working.
- 9. WHO WE WORK FOR
- 10. OUR DOOR IS ALWAYS OPEN. SO LET’S TALK! We are always at the end of a phone & other side of an email. Graeme McKenzie Business Development Director Mobile: 07714 743 277 Office: 0117 985 8888 Email: graeme.mckenzie@proteus-uk.com www.proteus-uk.com