Survelytics presentation 116 by Eki Communicationsl copy 2

© Eki Communications Pvt. Ltd
Digital Market Research Platform

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© Eki Communications Pvt. Ltd | www.ekiglobal.com 2
Each Day Consumers are expressing their Feedback…

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© Eki Communications Pvt. Ltd | www.ekiglobal.com
… in REAL TIME

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Smart phone user growth TOP 5 countries [Mn]…India@200Mn+
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Use Mobile Advantage to Capture In the Moment Insights
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Location & Map info
Date &Time
Stamp
Image
Voice
Embed or
Capture Video

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SURVELYTICS : Small Data . Big Insights.
SURVELYTICS™
A DIGITAL SURVEY PLATFORM
TO CAPTURE, AGGREGATE & ANALYZE
RICH CONTENT MARKET & CONSUMER RESPONSE DATA
VIA SMART PHONES / TABLETS/WEB

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SURVELYTICS : Platform Supports
Offline Tablet
CAPI
Mobile
Qualitative
Mobile
Surveys /
Dairies
Survelytics
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Confidential
SURVELYTICS - MOBILE MARKET RESPONSE PLATFORM
CREATE
• Templates
• Logic and branching
•Validations
•Branding and Logo
•Video , Audio ,
Pictures
•Multilingual
•3rd Party Integrations
DEPLOY
• Web ( email ,
browser)
• Mobile (App ,
HTML5 )
•Password protection
CONDUCT
• Geo location
• Date and time
• Voice, Video, Images
• Offline or Online
data capture
ANALYZE
•Basic analytic engine
•Basic charting engine
•Export of data to user
for further analysis
• APIs
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EASE OF USE REACH REALTIMEAUTHENTICIY

Confidential
Conduct Surveys,
Anytime
Anywhere
Get Multiple
Responses
High Data Security
Conduct
Online/Offline
Intuitive User
Interface
Audit option –
audio
Multilingual
Support
Multimedia
capture/record
support / Push-
Pull
Real time Survey
Process
monitoring
Capture GPS
location of survey
Result in CSV, XLS,
SSS Formats Cross
Tab, KPI
dashboard
Dedicated Server
or Self-Hosted
Solutions
Available
SURVELYTICS : Key Features
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SURVELYTICS : Benefits
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Time Efficient
(Easy
administration
tool)
High reach
(Deployed with
Mobile/Tablet)
High Response
(any time-any
where tool)
Cost effective
Real- time Insights
(Captures GPS
Locations)
Conduct
online/Offline

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Partial Client and Partner List
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SURVELYTICS - Types of Surveys
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• Product Evaluation
• Ad Pretest
• My Diary
• Customer Attitudes & Expectation
• Quick Feedback
• Employee Engagement
• Opinion Poll
• Training Surveys
• Event Survey
• Panel Studies
• Brand Equity Surveys
• Productivity survey & many more…

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SURVELYTICS - How it Works

Management
• User
• Project
• Rights
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SURVELYTICS - Survey Admin Panel

Build Survey
• Projects
• Build Questions
• Import from template
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SURVELYTICS - Create Surveys

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Allows to display
Image/ Video/Audio
Upload the Results
Download and Select
the Survey
Conduct the Survey
SURVELYTICS - Conduct Survey on Mobile/Tablet

Starting the Application

Different Question formats for the application
Dropdowns
Text input

Multiple response question and Rating questions

Uploading the Audio or Image in the Application

SURVELYTICS - Image Grids / MultiChoice for BrandTracks

SURVELYTICS - Image Selection for AutoClinics/Shoppers

SURVELYTICS - Word Select / logo Splash / rank /

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SURVELYTICS - Responses Vs Terminates

Conduct Survey
• Project Links
• Take survey
• Preview
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SURVELYTICS - Conduct Survey on Web

Quota Dashboards
• Customized Dashboard
• Offline Quota Viewer on
Device
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SURVELYTICS - Quota Dashboard

Custom Dashboard
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Custom Dashboard - Crosstabs
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BACKCHECK/ REVIEW
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GEO MAPPING
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Survey Monitor
• View Survey
• My Dashboard
• XL Reports
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SURVELYTICS - Reports for your Analytics Engine

Successfully implemented Complex algorithms on Survelytics:
• Latin Square
• Max Diff
• Low Bucket
• Kish Grid
• Randomizations and Rotations
• Questions
• Blocks of Questions
• Options in a question
• Substitutions/Piping
• Branching/Routing Logic
• Rating and Ranking
• Complex Grids
• Question grouping
• Media Capture with large file sizes
A>B,A>C,A>D,B>D,C>D

Optional Report Dashboard - eg TomSpont
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Apple
• Brand A
• Brand B
• Brand C
• Brand D
• Brand E
• Brand F
• Brand G
• Brand H
• Brand I
• Brand J
• Brand K
• Brand L
• Brand M
• Brand N
• Brand O
• Brand P
Week #

Dashboard – bar ABC Vs XYZ
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Powered by
Survelytics – Location View of Responses
Map View Representation of the responses with Key Survey Attributes

Survelytics – Crosstab Representation
Results Crosstab representation across questions

Powered by
Survelytics – Attribute Filtered View
List of
Brands
Data View with Various attributes as fillters (Brands/Date/Centers

Image – tag summaries [ Integration ]
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HTML based reports – direct feed to email
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Dashboards – custom type 1
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Dashboards – custom view Image focus

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Differentiators for Survelytics
• Offline Use for highly complex studies and Seamless performance.
Ideal for disconnected locations.
• Rich data embed / stimulus and capture consumer feedback ( Audio
/ Images / Video ) with Geo location & time stamps.
• A wide range of usage scenarios - Simple Diary to detailed tracker
studies to with a lower TAT and high quality information.
• Active usage by a much wider range of businesses including
Marketing Insights, Market Activation entities, Social Research.

Confidential
Smarter Solutions for your business
Confidential
Smarter Solutions for your business
THANK YOU
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Contact us at:
info@survelytics.com
+91 9820033144 / 9920100407 , +1 650 741 1272

NXT

Create and Use on Mobile
Login: Facebook/Twitter
Image: Album
Video: 30 Sec
Native App (offline) and Web (online)
SURVELYTICSNXT

Seamless Brand Engagement
across the Customer Lifecycle
NXT

Complete
Actionable

Questionnaire
Media
Social Profile
Passive Data
Geofencing
SURVELYTICS™

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Usage across domains ..

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Each Day Consumers are expressing their Feedback…

Survelytics presentation 116 by Eki Communicationsl copy 2

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