Survey analysis
- 2. WHYWE DIDTHE SURVEY On surveymonkey we created a survey as a way to do audience research for our music video. By finding out what the audience likes and expects from music videos it will help us plan and make our own. In total our survey had 8 questions, and we had 32 responses.
- 3. QUESTION 1:WHAT ISYOUR GENDER? The first question we asked was ‘what is your gender’, to this question 27 people answered female, 4 people answered male and 1 person answered other. From these results we can see that our survey will mostly reflect the views of females, which we will take into consideration whilst analysing the results.
- 4. QUESTION 2:WHAT ISYOUR AGE? The second question was ‘what is your age’, to this 25 people answered 13 to 17 and 7 people answered 18 to 24.This shows that our target audience is a young audience, therefore we could do things such as use teenage characters in our video to appeal to them.
- 5. QUESTION 3:WHAT ISYOUR FAVOURITE MUSIC GENRE? The third question we asked was ‘what is your favourite music genre’. For this question 7 people answered rock, 11 people answered pop, 1 person answered rap, 4 people punk, 1 person classical, 2 people hip-hop, 2 people indie, no one answered jazz and 4 people put other (musical, mixed and 2 people answered kpop).The genre we are focusing on is rock, however the range of genres that people answered means we will able to incorporate things that will appeal to people of all music tastes.
- 6. QUESTION 4: HOW OFTEN DOYOUWATCH MUSICVIDEOS? The fourth question we asked was ‘how often do you watch music videos’. For this question 3 people responded never, 7 people responded once a month, 8 people for once a week, 4 people for once a day and 10 people for multiple times a day.This shows that more than a third of people will watch music videos daily, therefore we can aim to make an interesting music video that people want to watch more than once.
- 7. QUESTION 5: WHATTYPE OF MUSIC VIDEOS DOYOU LIKETHE BEST? The fifth question we asked was ‘what type of music videos do you like the best’.To this 13 people chose narrative and performance, 2 people conceptual and 3 people answered other. Narrative and performance were equally the most popular type, therefore we can try to include both types in ours to appeal to the most people.
- 8. QUESTION 6:WHAT ISYOUR FAVOURITE MUSICVIDEO ANDWHY? For question 6 we allowed people to write their own answers instead of choosing from a pre-set list, this meant that our data was valid and that people could freely express their thoughts. Each person answered different music videos, for example ‘All time low Weightless It is comedic and it’s a good song and it shows the bands personality’, this answer shows that the artists personality being reflected is important. Another response we got was ‘Sound of silence – disturbed. The whole video, outfits and background, really show what the song is about and emphasises the song’, this shows that people like for their to be a connection between the song and the video we can incorporate in ours, for example having a link between lyrics and visuals. One person answered ‘Kate Bush - Experiment IV = the storyline and performance paint such vivid images as to what working in a secret laboratory would be like and working with the unknown.’, this shows that people like a mix of narrative and performance which we could do with our video.
- 9. QUESTION 7:WHATWOULD ATTRACTYOU TOWATCH A MUSICVIDEO? For question 7 we allowed people to write their own answers instead of choosing from pre-set ones, the purpose of this question was to find out what intrigues people to watch a music video, so we could incorporate peoples answers into our video so it would appeal to a wide audience. A common answer we received was ‘the artist’, although we are using a song from an already established artist, we could incorporate elements from Fall Out Boys so people feel a familiarity, and also include conventions from the genre of rock. Another answer we received was ‘How artistic it is or how smart the artist was with their music video and whether they can resonate something in the watcher- I find that incredibly important’. From this answer we can see that it is important for their to be a connection between the viewer and the video, through our video we could create this connection through characters that the viewer can relate to or imagine meeting in real life. Another common answer we received was ‘the song itself’, our song choice The Last of the Real Ones is upbeat and fast paced, therefore it could be more appealing to people.
- 10. QUESTION 8:WHATWOULDYOU EXPECT IN A ROCK MUSICVIDEO? (CLOTHING, CHARACTERS, SETTING ETC.) Our song choice for our music video is by Fall Out Boy who are a rock group, therefore through this question we could find out how to make our video reflect conventions of the genre so it appeals to our target audience. An answer we received a lot for this questions was ‘dark themes’, therefore people expect rock music videos to deal with topics that wouldn’t be usually found in music videos, we have planned to base our video around stalking which would not be out of place with the music. Another answer we received multiple times was ‘black clothing’, this is a common convention of the rock genre we could follow, however we could also go against what people usually expect, therefore not limiting ourselves to just sticking within ideas of the genre. Another answer we received was ‘I personally like the stories in rock music videos so I’d expect some character development and maybe a representation of a minority class which is usually dismissed in a lot of videos’, therefore having a narrative storyline would be appealing and also including characters that the viewers can connect with.