Survey Monkey Results
- 1. Survey Monkey Results Abigail Ronald Candidate Number: 2121 Centre Number: 64135
- 2. What is your gender? From the results I gathered from my questionnaire I found that there was an equal number of boys and girls that were interested in my magazine. This means that when creating my magazine I will need to target both genders and use features to attract them both. This is also good for the magazines profits because if both genders are interested the magazine, I have increased the possible market for my magazine.
- 3. What is your age? After asking people my questionnaire I found that the majority of people asked (90%) were aged 18 – 24. After finding this as the key result I will now style my magazine around this generation. Also due to the fact the majority of people were this age I will use more colloquial language in the articles.
- 4. How much would you be willing to pay? Looking at the results of what people said that they would be willing to pay I found that all the priced were surrounding £3. I also did further research into what my magazine of inspiration costs, (£3.99). After finding out this and looking at my results I have decided to charge £3.99 for my magazine.
- 5. Which colour scheme do you look for in a magazine? As shown in the graph, 50% of people wanted to see a black and white colour scheme in my magazine. However, a close 40% also wanted some simplistic colour schemes. Due to the fact that only 10% wanted bright and bold colours, I will be mainly sticking to monochrome and some simplistic colour throughout my magazine.
- 6. What do you like a magazine to include? After asking 10 people what they wish to find in my music magazine I found that the majority wanted music, fashion and film. 30% wanted music and film, equally, 30% wanted only music and fashion. After getting these results I have decided to include music, fashion and film.
- 7. Do you like your magazine to include interviews? I then went on to ask people if they would like to see interviews included in my magazine. The results showed that 90% of people wanted interviews to be included. However, 10% did not want the magazine to contain interviews.
- 8. How often do you buy a magazine? I then asked people how often they buy a magazine, I did this so that I could get an insight into how often I should release a magazine. Due to the vast majority saying that they buy magazines monthly (9/10 people) I will aspire to release a magazine once a month other than weekly as only one person wanted them to be released this frequently.
- 9. What attracts you to buy a magazine? Looking at the different responses of this question, I have found that people are attracted to several different features of a magazine. For example 7/10 people said that the colours/colour scheme and images on/featured in a magazine is what attracts them to a magazine. One person said that the general front cover is what attracts them to buy a magazine. The final two responses say that the celebrity featured, and the advertisements attracts them. After finding this out I will make sure I choose an effective colour scheme as well as images to ensure I attract as many people as possible to buy my magazine.
- 10. How often do you view or access Facebook? I decided to ask people how often they accessed Facebook. 70% of people said that they accessed Facebook on a daily basis, (30% multiple times a day). The other 30% said that they just checked it a few times a week. Due to all participants viewing their Facebook at least a few times a week, this means that it may be a good idea to advertise my first edition of the magazine on this media platform so that several more people become aware of it.
- 11. What information would you like to see us provide? The people who responded to this Survey Monkey suggested a variety of things they wished for us to provide in my magazine. 3/10 people asked wanted information on fashion to be presented, 2/10 people wanted film interviews/reviews, the rest wanted chart information and other information to do with music and film.
- 12. Conclusion • To conclude, after evaluating the results gained from a selection of people completing my survey monkey questionnaire, I have been able to make many decisions upon how I should style/produce my music magazine. • Gaining the opinions from people of my target age group was a crucial stage of my planning and research, this is because I have now established how much my magazine should cost, what colour scheme it should uphold, as well as how often an issue of the magazine should be released.