Survey results done
- 1. Section B. Marker Research Analysis Survey Results The purpose for my research is to find out about the target audience, style and structure of my magazine. I have designed a questionnaire. This is primary research. I have used qualitative and quantative data. Gender Male Female I sent my survey to 6 people, 3 male and 3 female so I could receive fair market research. This means that I will receive a balance of opinions that won’t be biased to either men or women. This is qualitative data. Age 0-15 16-25 The replies I got were mainly from people aged 16-25. This means that the target audience will be aged 15-25 as it was the most popular group. This is quantative data.
- 2. Favourite Genres Of Music? Jazz Indie/Alternative Dubstep Pop Rock and Roll Other The most popular choice of music is indie/alternative. This means that genre will be the main feature in my music magazine; also, the second highest percentage went to jazz, so I may do a feature on jazz. This is because by doing this, I am aiming toward a wide target audience with music that I know is popular, so it will increase my chances of purchases being made. This is effective qualitative data.
- 3. Music Magazine Purchase Weekly Fortnightly Monthly Never The majority of people I surveyed don’t purchase music magazines, which means I would have to create a magazine that would appeal to a broad target audience. This is because I would need to interest people who don’t normally purchase music magazines. I would consider putting in a free CD with every magazine to help make sales.
- 4. Series 1 120 100 80 60 Series 1 40 20 0 YouTube Spotify iTunes CD'S Tapes Vinyl Other This is the collected results of the question “How do you usually listen to music?”. The Majority of people said YouTube, Spotify, iTunes and CD’s. So, when thinking of the artists and bands to do stories on in my magazine, I would look at the most purchased and listened-to songs on these media platforms. Do you prefer the visual or textual side of the magazine? 120 100 80 60 Do you prefer the visual or textual side of the magazine? 40 20 0 Visual Textual This shows that 100% of the people who answered my survey prefer the visual side of the magazine, rather than the textual side. So, when creating my magazine, I will use more images than pictures.
- 5. How often do you seek new music? Weekly Monthly Yearly Other This shows that that majority of people who answered my survey seek new music weekly. This means that I would consider not using the same artist twice in a row to create an article about. Why do you read music magazines? New Music Read about favourite artists Find new artists See band and artist images Other This shows that the majority of people who answered my survey read magazines to find out about new music and read about their favourite artists, so, when making my magazine, I would make sure to write about the new music that month, and about the most popular artists in the ‘indie’ genre.
- 6. How much would you spend on a good quality magazine? £0-£2.50 £2.51-£3.50 £3.51-£4.50 This shows that 100% of the people who answered my survey would be prepared to pay anything from £2.50-£3.50, so, I would price my magazine at £3 so it would not be too high for those who were prepared to pay lower. Which magazines have you read before? NME POP Rolling Stone Q Kerrang These results show that the most read magazine is Q, therefore I would use this information and use Q magazine as an influential source to base my music magazine on.