SV program design PP

Prevention of Sexual Violence on College
Campus Program
Kerri-M Berlin
National University, COH 412
5/27/16

Introduction
HEALTH PROBLEM
• SEXUAL VIOLENCE ON COLLEGE CAMPUSES
– complex social problem that requires a multi-faceted response built from
prevention, intervention, and enforcement.
• UNIQUE SITUATIONS
– make the incidence of sexual victimization on college campuses more
complicated
• FOCUS and PRIORITIZATION
– effective strategies for primary prevention and robust improvements to
existing programs (Coker, et al., 2011).
• SOCIOCULTURAL RELEVANCE
– sensitive to and reflective of community norms and cultural beliefs may be
more successful in recruitment, retention, and achieving outcomes (Nation et
al., 2003 and Small et al., 2009).

Introduction
Understanding the Continuum of Sexual Violence
• State governments and institutions of
higher learning define sexual assault &
domestic violence and stalking
differently.
• Violations include; non-consensual
contact, including the removal or
attempted removal of clothing covering
intimate body parts, date rape or
forced sex, and taking advantage of
younger/teenaged women (Kelly,
1988).
• Such acts often occur in the context of
on-going relationships between
acquaintances, dating relationships,
and in marriage. These are crucial
elements that directly affect the
college-age demographic.

Introduction
TARGET POPULATION
• College-age students (San Diego
University)
• Females
– gender statistically more at risk
• Men
– allies in the primary prevention efforts
Can be perpetrators AND victims
Age and community environment are
considered high-risk indicators for sexual
misconduct.
– Other pop. demographics do not apply
as environments, such as college
campuses, often encourage rigid
gender roles and culture that often
supports violence and dismisses of
victims regardless of social status
,geographic location, income, race or
ethnicity.

Needs Assessment
• RISK FACTORS
– Age
– Gender
– sexuality, such as LGBTQIA
– behavioral and environmental risk
factors
Social settings and situations
where drugs and alcohol are
common and living in
residential halls are examples
of additional risk factors for
possible incidence of sexual
violence (Ottens & Hoteling,
2000).
Image source: https://ink.niche.com/college-sexual-assault-report-card

Data
• Primary Data. The purpose of key informant sources is
to gain insight from the people working directly with
the target population. Key Informant interviews were
obtained from Stephanie Waits, Health Educator at
Health Promotion Department at San Diego State
University and Sarah Borger, Prevention & Education
Coordinator, University of San Diego.
• Secondary Data. Colleges and universities collect data
to help increase the understanding of sexual violence
prevalence and risks on their campuses. program
planners reviewed such statistics and campus incidence
reports from other geographically similar higher
education institutions

Goal & Objectives
• Primary prevention is the cornerstone of
the Prevention of Sexual Violence on
College Campus program.
• The Program goal is to provide primary to
reduce the incidence of any form of sexual
violence against students on San Diego
college campuses.

Educational, Environmental & Behavioral
ObjectivesProcess
By the end of 2016, the program planners will increase the number
of prevention programs offered to San Diego universities from one
to three times per year
Impact
By the end of the program, at least 50% of students will achieve
awareness of the pervasiveness of sexual assault on their campus;
including, definitions of sexual violence, consent and how to dispel
common myths about rape.
By the end of the program, at least 50% of students will receive
educational information regarding social forces and destructive norms
that foster a rape supportive environment.
By the end of this program, college students will gain knowledge
regarding the role of alcohol consumption in sexual victimization on
college campuses.
By the end of this program, at least 50% of the participants will have
increased knowledge of campus resources for violence prevention, as
well as support for survivors of rape.
Outcome
By the end of 2017, the number of sexual violence related
incidences on San Diego campuses will decrease by 20%; with
consistent messages across campus policies and programs.

Interventions
• The concept of bystander responsibility and
the role they can play in preventing sexual and
intimate partner violence in risky situations
• Using data to guide action, planners will
initially administer an annual Campus Climate
Survey to highlight the prevalence of the
problem and assist in gauging the need and
level of interventions.

Strategies (Intervention Components)
• Building a Bystander is an education and
awareness based strategy to reinforce
positive behavioral norms
• Female Empowerment dorm-based,
interactive impact, peer-driven activity,
• Men as Allies a coach or male leader-
implemented intervention for male
students will be held concurrently to
address hyper-masculine peer norms that
support rape myths or facilitate sexual
violence
• Hot Spot Mapping & Social Marketing
monitor unsafe areas, NotAlone.gov, PSA
& resource links on school website

Program Considerations
Resources- Campus Climate survey will allow the
program to gauge activity conduciveness, such as
availability of campus space, scheduling and potential
volunteer assistants
• Planning, implementation and evaluation resources
will be primarily internally covered by utilization of
available materials, campus community volunteers
and local merchant donations.
Budget- - school will receive all promotional and
educational resource materials to promote the program
(courtesy of Not Alone.gov)
Participating universities will be recognized for their
efforts by White House task force (White House Task
Force to Protect Students from Sexual Assault, 2014).

Evaluation Process
PLAN
– To assess quality of content and success of
implementation, this program will base the evaluation
design on case studies performed to determine
effectiveness among similar sexual prevention
programs implemented on college campuses.
OUTCOME
– Design on case studies performed to determine
effectiveness among similar sexual prevention
programs implemented on college campuses

Evaluation Process
DATA
– evidence-based, comprehensive, multi-level strategy, follow-up/booster
session to increase exposure and determine impacts, evaluations and
refinements
– The National College Women Sexual Victimization Survey (NCWSV). The
NCWSV survey contained questions about college student respondents’
demographic characteristics, lifestyles or routine activities, living
arrangements, prior sexual victimizations (Fisher & Cullen, 1999).
REPORTING
• findings will be used to promote program awareness and emphasize
success and benefits of campus implementation.
• stakeholders will include; university officials, community partners and
local law enforcement.
• Communication channels will include update on status of evaluation,
invitations to meetings, and sharing final findings.

Conclusion: Program Effectiveness
• Program success will be constituted by comparing our
finding against the standards set forth by a variety of
reputable and reliable guidelines
• Program success will be constituted by comparing our
finding against the standards set forth by a variety of
reputable and reliable guidelines
• A plan for sexual assault prevention on campuses will
have better outcome if the focus is to improve and
enhance the programs that have already been developed
and show promise (not alone.gov).
• Areas of improvement include such things as increased
training and education through innovative technology
with mandatory follow-up/booster sessions, more
support staff and statistical evaluation/publication of
program success.

references
Banyard V.L., Moynihan, M.M., & Plante, E.G., (2007).
Sexual violence prevention through bystander
education: An experimental evaluation. A Journal
of Community Psychology, 35 (4), 463-481.
Coker, a., Cook-Craig, P., Williams, C., Fisher, B., Clear, E.,
Garcia, L., et al. (2011). Evaluation
of Green Dot: An Active Bystander Intervention to
Reduce Sexual Violence on College Campuses.
Violence Against Women , 777-796.
Cullen, T. F.; Fisher, B.S., Turner, M.G (2000).The Sexual
Victimization of College Women. U.S. Department
of Justice.

References, cont.
Fisher, Bonnie S.; Cullen, Francis T., (1999). The Extent and Nature of
Sexual Victimization
Among College Women: Results from a National-Level Study
(Unpublished report, Washington, DC: U.S. Department of
Justice, National Institute of Justice, 1999).
Nation, M., Crusto, C., Wandersman, A., Kumpfer, K.L., Saybolt, D.,
Morrissey-Kane, E., & Davino, K. (2008). What works in
prevention: Principles of effective prevention programs.
American Psychologist, 58(6-7),449-456. doi: 10.1037/0003-
066x. 58.6-7.449.
White House Task Force to Protect Students from Sexual Assault.
(2014). Not Alone: First Report. U.S. Federal Government,
Office of the Vice President & the White House
Council on Women & Gurls, Washington D.C.

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