Sw 9 questions_catansay
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These summaries provide key information from marketing management questions and answers posted online by various students: 1. Marketing information systems consist of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely information to marketing decision-makers. 2. Common research approaches used in marketing include observation, surveys, and experiments, but not data gathering. Personal interviews involve face-to-face interaction between interviewers and respondents. 3. Maslow's hierarchy of needs theory proposes that people are motivated to satisfy hierarchical needs starting with physiological needs and progressing to more advanced needs like esteem and self-actualization.
Sw 9 questions_catansay
- 1. SEATWORK: 9 QUESTIONS Cat Ansay December 30, 2011 Marketing Management, Kotler 14 th ed Marketing Management Prof. Remigio Joseph De Ungria www.catansay.blogspot.com
- 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan
- 3. 1. Which of the 4 P ’s does “Features” or having certain characteristics Price Place Product Packaging Promotion
- 4. 1. A marketing mix “P” that describes sales promotion, advertising and sales force. Price Place Product Packaging Promotion Improved Question
- 5. The Marketing Mix 4 P ’s
- 6. “ PRODUCT” refers to everything related to improving or differentiating the product. Anything about quality, performance or innovation refers to product superiority!
- 7. 1. Which of the 4 P ’s does “Features” or having certain characteristics Price Place Product Packaging Promotion
- 8. 1. A marketing mix “P” that describes sales promotion, advertising and sales force. Price Place Product Packaging Promotion Correct Answer
- 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed
- 10. The shared experiences, stories, beliefs and norms that characterize an organization. Business Mission Vision, Mission and Values Corporate culture Organizational environment Corporate environment
- 11. This concept talks about the corporation’s processes, systems organizational structure, ritual & routines and stories & symbols. Business Mission Vision, Mission and Values Corporate culture Organizational environment Corporate environment Improved Question
- 12. 2. Corporate Culture Standards that govern the operation of the business Corporate Culture
- 13. 2. Corporate Culture Corporate culture defined as the shared experience, stories, beliefs and norms that characterize an organization. A customer-centric culture can affect all aspects of an organization.
- 14. The shared experiences, stories, beliefs and norms that characterize an organization. Business Mission Vision, Mission and Values Corporate culture Organizational environment Corporate environment
- 15. This concept talks about the corporation’s processes, systems organizational structure, ritual & routines and stories & symbols. Business Mission Vision, Mission and Values Corporate culture Organizational environment Corporate environment Correct Answer
- 16. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
- 17. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research. Marketing Research System Marketing Decision Support System Marketing Information System Marketing Intelligence System None of the Above www.danielberroya.blogspot.com
- 18. 3. This consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers Marketing Research System Marketing Decision Support System Marketing Information System Marketing Intelligence System None of the Above www.danielberroya.blogspot.com Improved Question
- 19. What is Marketing Information System (MIS)? Marketing Information System (MIS) – consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers. www.danielberroya.blogspot.com
- 20. The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. www.danielberroya.blogspot.com Answers all the “ WHAT ” of the company goals and strategies. Substantial information for decision making Special studies Analysis programs Helpful improvements Periodical reports
- 21. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research. Marketing Research System Marketing Decision Support System Marketing Information System Marketing Intelligence System None of the Above www.danielberroya.blogspot.com
- 22. 3. This consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers Marketing Research System Marketing Decision Support System Marketing Information System Marketing Intelligence System None of the Above www.danielberroya.blogspot.com Correct Answer
- 23. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
- 24. 4. The following are research approach except: Experimentation Observation Survey Data Gathering Ethnographic
- 25. 4. A group of researchers collecting data by means of distributing questionnaires to get their respondents ’ preferences and behaviors uses what kind of research approach? Experimentation Observation Survey Data Gathering Ethnographic Improved Question
- 26. Research Approaches Research approach is the method of collecting data Internet surfing has a lot of uses and does not necessarily mean that the user is collecting data
- 27. Research Approaches Observation – act of noting and recording something Ethnographic – a systematic market research observing customers in their own environment using products and services Focus Group – provide accurate information Survey – a questionnaire used to gather data about consumer attitudes or behavior Behavioral Data – Information employed in marketing for designing promotional campaigns based on consumers' buying habits, brand preferences, and product usage Experimentation – methodical procedure carried out with the goal of verifying
- 28. 4. The following are research approach except: Experimentation Observation Survey Data Gathering Ethnographic
- 29. 4. A group of researchers collecting data by means of distributing questionnaires to get their respondents ’ preferences and behaviors uses what kind of research approach? Experimentation Observation Survey Data Gathering Ethnographic Correct Answer
- 30. 5. The following are contact methods except: Text Interview Telephone Interview Personal Interview Mail Questionnaire Online Interview
- 31. 5. It is a kind of interview wherein the interviewer and the interviewee have a face-to-face contact or interaction. Text Interview Telephone Interview Personal Interview Mail Questionnaire Online Interview Improved Question
- 32. Contact Methods
- 33. Contact Methods Mail Questionnaire – planned set of questions used to collect data Telephone Interview – an interview conducted over the telephone Personal Interview – face-to-face contact with individuals Online Interview – There are different forms of online interviews: synchronous online interviews (for example via chat technology) and asynchronous online interviews (for example via email).
- 34. Interview An interview is a conversation between two people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. There ’ s no such thing as text interview.
- 35. 5. The following are contact methods except: Text Interview Telephone Interview Personal Interview Mail Questionnaire Online Interview
- 36. 5. It is a kind of interview wherein the interviewer and the interviewee have a face-to-face contact or interaction. Text Interview Telephone Interview Personal Interview Mail Questionnaire Online Interview Correct Answer
- 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
- 38. 6. Before a man seeks security of property or of morality, he needs to satisfy his need for food, shelter and water first. This is an example of what theory? Herzberg’s Theory Maslow’s Theory Chrysler’s Theory Freud’s Theory Lohas’ Theory http://jemcaraig.blogspot.com
- 39. 6. This theory proposes that people are motivated by multiple needs and that these needs exist in a hierarchical order. Herzberg’s Theory Maslow’s Theory Chrysler’s Theory Freud’s Theory Lohas’ Theory http://jemcaraig.blogspot.com Improved Question
- 40. Motivation 23 http://jemcaraig.blogspot.com MASLOW ’ S HIERARCHY OF NEEDS Behavior is driven by lowest, unmet need HERBERG ’ S TWO-FACTOR THEORY Behavior is guided by motivating and hygiene factors FREUD ’ S THEORY Behavior is guided by subconscious motivations
- 41. Maslow ’ s Theory 24 Maslow ’ s Hierarchy of Needs Behavior is driven by lowest, unmet need http://jemcaraig.blogspot.com
- 42. 6. Before a man seeks security of property or of morality, he needs to satisfy his need for food, shelter and water first. This is an example of what theory? Herzberg’s Theory Maslow’s Theory Chrysler’s Theory Freud’s Theory Lohas’ Theory http://jemcaraig.blogspot.com
- 43. 6. This theory proposes that people are motivated by multiple needs and that these needs exist in a hierarchical order. Herzberg’s Theory Maslow’s Theory Chrysler’s Theory Freud’s Theory Lohas’ Theory http://jemcaraig.blogspot.com Correct Answer
- 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed
- 45. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives Initiators Influencers Deciders Buyers Approvers
- 46. 7. These are the people who influence the buying decision, often by helping define specifications and providing information for evaluating alternatives. Initiators Influencers Deciders Buyers Approvers Improved Question
- 47. 3. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers
- 48. 3. The Buying Center Initiators –Uses other organization who request that something be purchased. Users – Those who will use the product or service. Influencers – People who influence the the buying decision, often by helping define specifications and providing information for evaluating alternatives. Deciders – People who decide on the product requirements for suppliers. Approvers – People who authorize the proposed action for the deciders or buyers. Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center. Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center.
- 49. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives Initiators Influencers Deciders Buyers Approvers
- 50. 7. These are the people who influence the buying decision, often by helping define specifications and providing information for evaluating alternatives. Initiators Influencers Deciders Buyers Approvers Correct Answer
- 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.com Colorful Me
- 52. 8. To what particular segment does this question relate to, “What geographical area should we serve?” Operating Variable Purchasing Approaches Personal Characteristics Demographic Situational Factors http://nailah08.blogspot.com
- 53. 8. The business market segment that describes the industry, company size and location. Operating Variable Purchasing Approaches Personal Characteristics Demographic Situational Factors http://nailah08.blogspot.com Improved Question
- 54. Segmenting for Business Markets Demographic Operating Variable Purchasing Approaches Situational Factors http://nailah08.blogspot.com Personal Characteristics
- 55. Segmenting for Business Markets Demographic http://nailah08.blogspot.com 1. Industry: Which industries should we serve? 2. Company size: What size companies should we serve? 3. Location -What geographical areas should we serve?
- 56. 8. To what particular segment does this question relate to, “What geographical area should we serve?” Operating Variable Purchasing Approaches Personal Characteristics Demographic Situational Factors http://nailah08.blogspot.com
- 57. 8. The business market segment that describes the industry, company size and location. Operating Variable Purchasing Approaches Personal Characteristics Demographic Situational Factors http://nailah08.blogspot.com Correct Answer
- 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta
- 59. http://www.slideshare.net/rochedeluta 9. _______ determines the extent to which the value shown by the market performance of a brand is manifested in shareholder value. Program Multiplier Market Multiplier Customer Multiplier Shareholder Multiplier None of the above.
- 60. http://www.slideshare.net/rochedeluta 9. Pertains to market dynamics, growth potential, risk profile and brand contribution. Program Multiplier Market Multiplier Customer Multiplier Shareholder Multiplier Product Multiplier Improved Question
- 61. http://www.slideshare.net/rochedeluta 9. The Brand Value Chain VALUE STAGES MULTIPLIERS Marketing Program Investment Brand Performance Customer Mind-Set Shareholder Value Program Multiplier Customer Multiplier Market Multiplier Product Communications Trade Employee Other Awareness Associations Attitudes Attachment Activity Price premiums Price eleasticities Market share Expansion success Cost structure Profitability Stock price P/E ratio Market capitalization Clarity Relevance Distinctiveness Consistency Competitiveness reactions Channel support Customer size & profile Market dynamics Growth potential Risk profile Brand contribution
- 62. http://www.slideshare.net/rochedeluta Program Multiplier – determines the marketing program ability to affect the customer mind-set and is a function of the quality of the program investment. Customer Multiplier – determines the extent to which value created in the minds of customers affects market performance. Market Multiplier – determines the extent to which the value shown by the market performance of a brand is manifested in shareholder value. 9. The Brand Value Chain
- 63. http://www.slideshare.net/rochedeluta 9. _______ determines the extent to which the value shown by the market performance of a brand is manifested in shareholder value. Program Multiplier Market Multiplier Customer Multiplier Shareholder Multiplier None of the above.
- 64. http://www.slideshare.net/rochedeluta 9. Pertains to market dynamics, growth potential, risk profile and brand contribution. Program Multiplier Market Multiplier Customer Multiplier Shareholder Multiplier Product Multiplier Correct Answer
- 65. SEATWORK: 9 QUESTIONS Cat Ansay December 30, 2011 Marketing Management, Kotler 14 th ed Marketing Management Prof. Remigio Joseph De Ungria www.catansay.blogspot.com