12/13/2012

Swatch Group has two share classes that trade in Zurich; “Bearer” shares and “Registered” shares. Both
shares have 1 vote each and bearer shares have 5x the economic interest. There are about 4x as many
registered shares outstanding. However, since the controlling family owns 53% of the registered shares
and another large holder owns 9%, the registered shares are significantly less liquid (average daily
volume of the registered shares is about Fr 8M vs. 67M for the bearer shares.). The registered shares
offer greater voting power, but given the Hayek family controls 42% of the votes, its unclear how
valuable voting rights are here.

Otherwise the shares are exactly the same, so any price difference should be determined only by the
differences in voting rights and liquidity.

From 1993 until mid-2009 the registered shares traded at a slight premium to the bearer shares
implying that the market ascribed a small value to the additional voting rights offered by the registered
shares. However, in mid-2009 this began to change and now the registered shares trade at a significant
discount to the bearer shares. Since there were no changes to the share classes or relative liquidity
profiles, the only explanation for this is that the market suddenly placed a much higher value on the
additional liquidity offered by the bearer shares. The company has no additional explanation for this
discount.

Currently, the spread between the price of a bearer share and 5 registered shares is at an all-time high
of Fr 64 - more than 3.5 standard deviations from the 19-year mean of 2.99. Now, if you purchase the
bearer shares you’re paying 16.0x estimated 2012 earnings for Swatch vs. only 13.7x for the registered
shares. This spread is much greater than any reasonable liquidity premium would justify – especially
since the registered shares are hardly illiquid in an absolute sense. As such, I recommend shorting
Swatch bearer shares and going long the registered shares in order to profit when this spread narrows.
Since this trade involves being both long and short fundamentally identical securities there is no
business or market risk.

Difference between the price of a bearer share and 5x an ordinary share
  70

  60

  50

  40

  30

  20

  10

   0

 -10

 -20
Share price difference vs. liquidity difference

65

55                                                                      Ratio of 30 average trading volume
                                                                        Bearer share price - 5x ordinary share price
45

35

25

15

 5
            Oct-05

                                                   Jan-06

                                                            Apr-06

                                                                     Jul-06

                                                                              Oct-06

                                                                                       Jan-07

                                                                                                Apr-07

                                                                                                          Jul-07

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                                                                                                                            Jan-08

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                                                                                                                                                         Oct-08

                                                                                                                                                                  Jan-09

                                                                                                                                                                           Apr-09

                                                                                                                                                                                     Jul-09

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                                                                                                                                                                                                                Apr-10

                                                                                                                                                                                                                         Jul-10

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                                                                                                                                                                                                                                           Jan-11

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                                                                                                                                                                                                                                                                                          Apr-12

                                                                                                                                                                                                                                                                                                   Jul-12

                                                                                                                                                                                                                                                                                                            Oct-12
-5




Just as there is no economic justification for this disconnect in the two share classes, there is also no
catalyst for it to reverse. However, it appears that the spread between the share classes is strongly
positively correlated with share price (ie. as the share price rises, the discount of the registered shares
also rises). A simple regression shows a positive correlation with a 99% confidence interval and an r-
squared of 0.722. One possible explanation for this robust relationship is that price movements are
driven by large institutions who require the liquidity provided by the bearer shares. As such, a fall in the
share price could be a catalyst for this discount to narrow.

Share price vs. Registered share discount


85                                                                        Bearer share price divided by 5

75                                                                        Bearer share price - 5x ordinary share price

65
55
45
35
25
15
 5
-5
            Oct-05

                                                   Jan-06

                                                            Apr-06

                                                                     Jul-06

                                                                              Oct-06

                                                                                       Jan-07

                                                                                                Apr-07

                                                                                                          Jul-07

                                                                                                                   Oct-07

                                                                                                                            Jan-08

                                                                                                                                     Apr-08

                                                                                                                                                Jul-08

                                                                                                                                                         Oct-08

                                                                                                                                                                  Jan-09

                                                                                                                                                                           Apr-09

                                                                                                                                                                                     Jul-09

                                                                                                                                                                                              Oct-09

                                                                                                                                                                                                       Jan-10

                                                                                                                                                                                                                Apr-10

                                                                                                                                                                                                                         Jul-10

                                                                                                                                                                                                                                  Oct-10

                                                                                                                                                                                                                                           Jan-11

                                                                                                                                                                                                                                                    Apr-11

                                                                                                                                                                                                                                                              Jul-11

                                                                                                                                                                                                                                                                       Oct-11

                                                                                                                                                                                                                                                                                 Jan-12

                                                                                                                                                                                                                                                                                          Apr-12

                                                                                                                                                                                                                                                                                                   Jul-12

                                                                                                                                                                                                                                                                                                            Oct-12




Regression output of bearer share price vs. share class spread


                                                                                                                                     X Variable Line Fit Plot
                                                 70
     Bearer share price - 5x registered shares




                                                 60
                                                 50
                                                 40
                                                 30
                                                                                                                                                                                                                                                                                Bearer share price
                                                 20
                                                                                                                                                                                                                                                                                Predicted Share Price
                                                 10
                                                  0
                                                       100                    150                        200                    250                      300                        350                    400                    450                        500
                                                 -10
                                                 -20
                                                                                                                                              Bearer share price
I don’t have a directional view on Swatch shares, however there are any number of factors that could
cause shares to fall. Swiss watches are highly discretionary purchases, so Swatch is obviously exposed to
global consumer health. Furthermore, China accounts for about 40% of Swatch’s sales (and likely a
higher % of profits), so anything that impacts the Chinese consumer or discourages “gifts” in China (see
article below) would clearly impact the company.

http://www.nytimes.com/2012/09/25/business/global/as-beijing-clamps-down-on-gift-giving-luxury-
goods-losing-their-appeal.html

Of course, shares could continue to rise. However, since Swatch pays a divided the yield spread between
the two classes should prevent price spread from widening much more. As such, its hard for me to
envision a situation in which this position results in a permanent loss of capital.

Despite minimal risks, the potential upside is significant. For example, if the share class relationship
were to return to its 19-year average, the return would be almost 16%. While if the spread went to 30 –
the level it touched during the last market downturn in late-2011 the return would be about 9%. The
potential returns at various spreads are shown below:

If spread goes to…           … Profit as % of Long capital
              Fr 0                       16.5%
              Fr 10                      13.9%
              Fr 20                      11.3%
              Fr 30                       8.7%
              Fr 40                       6.1%
              Fr 50                       3.5%
     Fr 2.99 (19-year avg)               15.7%

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Swatch share class arb

  • 1. 12/13/2012 Swatch Group has two share classes that trade in Zurich; “Bearer” shares and “Registered” shares. Both shares have 1 vote each and bearer shares have 5x the economic interest. There are about 4x as many registered shares outstanding. However, since the controlling family owns 53% of the registered shares and another large holder owns 9%, the registered shares are significantly less liquid (average daily volume of the registered shares is about Fr 8M vs. 67M for the bearer shares.). The registered shares offer greater voting power, but given the Hayek family controls 42% of the votes, its unclear how valuable voting rights are here. Otherwise the shares are exactly the same, so any price difference should be determined only by the differences in voting rights and liquidity. From 1993 until mid-2009 the registered shares traded at a slight premium to the bearer shares implying that the market ascribed a small value to the additional voting rights offered by the registered shares. However, in mid-2009 this began to change and now the registered shares trade at a significant discount to the bearer shares. Since there were no changes to the share classes or relative liquidity profiles, the only explanation for this is that the market suddenly placed a much higher value on the additional liquidity offered by the bearer shares. The company has no additional explanation for this discount. Currently, the spread between the price of a bearer share and 5 registered shares is at an all-time high of Fr 64 - more than 3.5 standard deviations from the 19-year mean of 2.99. Now, if you purchase the bearer shares you’re paying 16.0x estimated 2012 earnings for Swatch vs. only 13.7x for the registered shares. This spread is much greater than any reasonable liquidity premium would justify – especially since the registered shares are hardly illiquid in an absolute sense. As such, I recommend shorting Swatch bearer shares and going long the registered shares in order to profit when this spread narrows. Since this trade involves being both long and short fundamentally identical securities there is no business or market risk. Difference between the price of a bearer share and 5x an ordinary share 70 60 50 40 30 20 10 0 -10 -20
  • 2. Share price difference vs. liquidity difference 65 55 Ratio of 30 average trading volume Bearer share price - 5x ordinary share price 45 35 25 15 5 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 -5 Just as there is no economic justification for this disconnect in the two share classes, there is also no catalyst for it to reverse. However, it appears that the spread between the share classes is strongly positively correlated with share price (ie. as the share price rises, the discount of the registered shares also rises). A simple regression shows a positive correlation with a 99% confidence interval and an r- squared of 0.722. One possible explanation for this robust relationship is that price movements are driven by large institutions who require the liquidity provided by the bearer shares. As such, a fall in the share price could be a catalyst for this discount to narrow. Share price vs. Registered share discount 85 Bearer share price divided by 5 75 Bearer share price - 5x ordinary share price 65 55 45 35 25 15 5 -5 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Regression output of bearer share price vs. share class spread X Variable Line Fit Plot 70 Bearer share price - 5x registered shares 60 50 40 30 Bearer share price 20 Predicted Share Price 10 0 100 150 200 250 300 350 400 450 500 -10 -20 Bearer share price
  • 3. I don’t have a directional view on Swatch shares, however there are any number of factors that could cause shares to fall. Swiss watches are highly discretionary purchases, so Swatch is obviously exposed to global consumer health. Furthermore, China accounts for about 40% of Swatch’s sales (and likely a higher % of profits), so anything that impacts the Chinese consumer or discourages “gifts” in China (see article below) would clearly impact the company. http://www.nytimes.com/2012/09/25/business/global/as-beijing-clamps-down-on-gift-giving-luxury- goods-losing-their-appeal.html Of course, shares could continue to rise. However, since Swatch pays a divided the yield spread between the two classes should prevent price spread from widening much more. As such, its hard for me to envision a situation in which this position results in a permanent loss of capital. Despite minimal risks, the potential upside is significant. For example, if the share class relationship were to return to its 19-year average, the return would be almost 16%. While if the spread went to 30 – the level it touched during the last market downturn in late-2011 the return would be about 9%. The potential returns at various spreads are shown below: If spread goes to… … Profit as % of Long capital Fr 0 16.5% Fr 10 13.9% Fr 20 11.3% Fr 30 8.7% Fr 40 6.1% Fr 50 3.5% Fr 2.99 (19-year avg) 15.7%