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Swiss API Day
Digital transformation with the AWS Cloud
Michaël Garcia
Solutions Architect, AWS
mlgarcia@amazon.fr
June, 10th 2015
Digital transformation
Digital transformation
disrupted
An increasing number of
business models are
« It’s better to own the disruption
than to be eaten by it »
Chris Skinner
Fintech
Amazon S3
•  99.999999999	
  Durability	
  
•  No	
  provisioning	
  
	
  
•  Scalability	
  
	
  
•  Cost	
  
1995
Amazon.com, since 1995
INNOVATION IS NOT A GOAL,
IT’S AN ONGOING PROCESS
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
So what’s the formula for innovation
at Amazon?
f(innovation) = (org * arch)
(mechanisms * culture)
“Culture eats strategy
for breakfast”
Peter Drucker
customer
obsession
ownership
invent and simplify
right, a lot
hire and develop the best
insist on highest standards
think big
bias for action
frugality
vocally self critical
earn trust
dive deep
have backbone; disagree & commit
deliver results
Amazon leadership principles
Good intentions are never enough, you must
create mechanisms
two pizza teams
DevOps
continuous deployments	
  
writing narratives	
  
write-up of a press release	
  
work backwards from the customer	
  
Press release 	
  
2 PIZZA TEAMS
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
Each	
  page	
  on	
  Amazon.com	
  is	
  an	
  aggrega=on	
  
of	
  200	
  to	
  300	
  Business	
  Services	
  
#MicroServices	
  
~11.6s	
  
	
  
Mean	
  =me	
  between	
  deployments	
  
(weekday)	
  
~1,079	
  
	
  
Max	
  number	
  of	
  deployments	
  in	
  a	
  
single	
  hour	
  
~10,000	
  
	
  
Mean	
  number	
  of	
  hosts	
  
simultaneously	
  receiving	
  a	
  
deployment	
  	
  
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud
How the AWS Cloud has changed the
game ?
The new standard is
Cloud
70% of the CAC 40
enterprises use AWS
This	
  is	
  the	
  reason	
  why	
  enterprises	
  
move	
  quickly	
  to	
  the	
  Cloud	
  with	
  AWS	
  
#1:	
  Agility	
  
Enterprises	
  Can’t	
  Afford	
  to	
  be	
  Slow	
  
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility
A	
  culture	
  of	
  Innova?on:	
  Experiment	
  OCen	
  &	
  Fail	
  without	
  Risk	
  
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0
An	
  extensible	
  and	
  agile	
  plaSorm	
  for	
  customers	
  to	
  create	
  
sophis=cated	
  and	
  evolu=ve	
  applica=ons	
  
#2	
  Extensible	
  PlaKorm	
  
Amazon S3
Amazon SQS
Amazon EC2
Amazon Simple DB
Amazon EBS
Amazon
CloudFront
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon SNS
Amazon IAM
Amazon Route 53
Amazon SES
AWS Elastic Beanstalk
AWS CloudFormation
Amazon Elasticache
AWS Direct Connect
AWS GovCloud
AWS Storage Gateway
Amazon DynamoDB
Amazon CloudSearch
Amazon SWF
Amazon Glacier
Amazon Redshift
AWS Data Pipeline
Amazon Elastic
Transcoder
AWS OpsWorks
Amazon CloudHSM
Amazon AppStream
Amazon CloudTrail
Amazon WorkSpaces
Amazon Kinesis
Amazon ECS
Amazon Lambda
Amazon Config
AWS CodeDeploy
Amazon RDS for Aurora
AWS KMS
Amazon Cognito
Amazon WorkDocs
AWS Directory Service
Amazon Mobile Analytics
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Amazon
WorkMail
AWS’ History of Innovation
AWS has been continually expanding its services to support virtually any cloud
workload, and it now has more than 40 services.
May 31, 2015
Amazon EFS
Amazon Machine
Learning
2011
82
159
2012
280
2013
516
2014
AWS’ Rapid Pace of Innovation
AWS has launched a total of 1,448 new features and/or services since inception in 2006.
#3:	
  Con?nual	
  Itera?on	
  and	
  
Innova?on	
  
AWS continuously upgrades
infrastructure, so you don’t have to
#4:	
  Cost	
  Savings	
  and	
  
Flexibility	
  
Time	
  
Compu=ng	
  Power	
  
Your	
  IT	
  needs	
  
Tradi=onal	
  IT	
  capacity	
  
Unhappy	
  
customers	
  !	
  
WASTE	
  
Scale	
  Up	
  /	
  Scale	
  Down	
  !	
  
Time	
  
Elas=c	
  cloud	
  capacity	
  
Scale	
  Up	
  /	
  Scale	
  Down	
  !	
  
Number	
  of	
  Devices	
  
Resource	
  	
  
focus	
  
	
  
Fixed	
  and	
  rigid	
  
Long	
  change	
  cycles	
  
Top	
  down	
  control	
  
Business	
  
focus	
  
	
  
Evolving	
  &	
  adap=ng	
  
Rapid	
  change	
  cycles	
  
De-­‐centralized	
  &	
  
emergent	
  
Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide
Gartner	
  “Magic	
  Quadrant	
  for	
  Cloud	
  Infrastructure	
  as	
  a	
  Service,	
  Worldwide,”	
  Lydia	
  Leong,	
  Douglas	
  Toombs,	
  Bob	
  Gill,	
  May	
  18,	
  
2015.	
  This	
  Magic	
  Quadrant	
  graphic	
  was	
  published	
  by	
  Gartner,	
  Inc.	
  as	
  part	
  of	
  a	
  larger	
  research	
  note	
  and	
  should	
  be	
  evaluated	
  in	
  
the	
  context	
  of	
  the	
  en=re	
  report.	
  The	
  Gartner	
  report	
  is	
  available	
  	
  at	
  hep://aws.amazon.com/resources/analyst-­‐reports/.	
  Gartner	
  
does	
  not	
  endorse	
  any	
  vendor,	
  product	
  or	
  service	
  depicted	
  in	
  its	
  research	
  publica=ons,	
  and	
  does	
  not	
  advise	
  technology	
  users	
  to	
  
select	
  only	
  those	
  vendors	
  with	
  the	
  highest	
  ra=ngs	
  or	
  other	
  designa=on.	
  Gartner	
  research	
  publica=ons	
  consist	
  of	
  the	
  opinions	
  of	
  
Gartner's	
  research	
  organiza=on	
  and	
  should	
  not	
  be	
  construed	
  as	
  statements	
  of	
  fact.	
  Gartner	
  disclaims	
  all	
  warran=es,	
  expressed	
  
or	
  implied,	
  with	
  respect	
  to	
  this	
  research,	
  including	
  any	
  warran=es	
  of	
  merchantability	
  or	
  fitness	
  for	
  a	
  par=cular	
  purpose.	
  
2015
Every day, AWS adds
enough server capacity
to power this $7B
enterprise
$7B retail business
7,800 employees
A whole lot of
servers
2004
Oregon	
   Beijing	
  
Tokyo	
  
Singapore	
  
Ireland	
  
GovCloud	
  
Northern	
  
California	
   Sydney	
  São	
  Paulo	
  
Services: AWS global infrastructure
11 Regions
Continuous expansion
Frankfurt	
  
N.	
  Virginia	
  
Services: AWS global infrastructure
11 Regions
28Availability Zones
Availability
Zone - A
Availability
Zone - B
Availability
Zone - C
Region
Start-Ups on AWS
Enterprises on AWS
This new world is
an API driven world
Thank you !
Michaël Garcia
Solutions Architect, AWS
mlgarcia@amazon.fr
June, 10th 2015

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Swiss API Day - Amazon Web Service - Digital transformation with the AWS Cloud

  • 1. Swiss API Day Digital transformation with the AWS Cloud Michaël Garcia Solutions Architect, AWS mlgarcia@amazon.fr June, 10th 2015
  • 4. disrupted An increasing number of business models are
  • 5. « It’s better to own the disruption than to be eaten by it » Chris Skinner Fintech
  • 6. Amazon S3 •  99.999999999  Durability   •  No  provisioning     •  Scalability     •  Cost  
  • 8. INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
  • 12. So what’s the formula for innovation at Amazon?
  • 13. f(innovation) = (org * arch) (mechanisms * culture)
  • 14. “Culture eats strategy for breakfast” Peter Drucker
  • 15. customer obsession ownership invent and simplify right, a lot hire and develop the best insist on highest standards think big bias for action frugality vocally self critical earn trust dive deep have backbone; disagree & commit deliver results Amazon leadership principles
  • 16. Good intentions are never enough, you must create mechanisms two pizza teams DevOps continuous deployments   writing narratives   write-up of a press release   work backwards from the customer   Press release  
  • 19. Each  page  on  Amazon.com  is  an  aggrega=on   of  200  to  300  Business  Services   #MicroServices  
  • 20. ~11.6s     Mean  =me  between  deployments   (weekday)   ~1,079     Max  number  of  deployments  in  a   single  hour   ~10,000     Mean  number  of  hosts   simultaneously  receiving  a   deployment    
  • 23. How the AWS Cloud has changed the game ?
  • 24. The new standard is Cloud
  • 25. 70% of the CAC 40 enterprises use AWS
  • 26. This  is  the  reason  why  enterprises   move  quickly  to  the  Cloud  with  AWS   #1:  Agility  
  • 27. Enterprises  Can’t  Afford  to  be  Slow   Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility
  • 28. A  culture  of  Innova?on:  Experiment  OCen  &  Fail  without  Risk   On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  • 29. An  extensible  and  agile  plaSorm  for  customers  to  create   sophis=cated  and  evolu=ve  applica=ons   #2  Extensible  PlaKorm  
  • 30. Amazon S3 Amazon SQS Amazon EC2 Amazon Simple DB Amazon EBS Amazon CloudFront Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon SNS Amazon IAM Amazon Route 53 Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon Elasticache AWS Direct Connect AWS GovCloud AWS Storage Gateway Amazon DynamoDB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis Amazon ECS Amazon Lambda Amazon Config AWS CodeDeploy Amazon RDS for Aurora AWS KMS Amazon Cognito Amazon WorkDocs AWS Directory Service Amazon Mobile Analytics 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Amazon WorkMail AWS’ History of Innovation AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 40 services. May 31, 2015 Amazon EFS Amazon Machine Learning
  • 31. 2011 82 159 2012 280 2013 516 2014 AWS’ Rapid Pace of Innovation AWS has launched a total of 1,448 new features and/or services since inception in 2006.
  • 32. #3:  Con?nual  Itera?on  and   Innova?on   AWS continuously upgrades infrastructure, so you don’t have to
  • 33. #4:  Cost  Savings  and   Flexibility  
  • 34. Time   Compu=ng  Power   Your  IT  needs   Tradi=onal  IT  capacity   Unhappy   customers  !   WASTE   Scale  Up  /  Scale  Down  !  
  • 35. Time   Elas=c  cloud  capacity   Scale  Up  /  Scale  Down  !   Number  of  Devices  
  • 36. Resource     focus     Fixed  and  rigid   Long  change  cycles   Top  down  control   Business   focus     Evolving  &  adap=ng   Rapid  change  cycles   De-­‐centralized  &   emergent  
  • 37. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Gartner  “Magic  Quadrant  for  Cloud  Infrastructure  as  a  Service,  Worldwide,”  Lydia  Leong,  Douglas  Toombs,  Bob  Gill,  May  18,   2015.  This  Magic  Quadrant  graphic  was  published  by  Gartner,  Inc.  as  part  of  a  larger  research  note  and  should  be  evaluated  in   the  context  of  the  en=re  report.  The  Gartner  report  is  available    at  hep://aws.amazon.com/resources/analyst-­‐reports/.  Gartner   does  not  endorse  any  vendor,  product  or  service  depicted  in  its  research  publica=ons,  and  does  not  advise  technology  users  to   select  only  those  vendors  with  the  highest  ra=ngs  or  other  designa=on.  Gartner  research  publica=ons  consist  of  the  opinions  of   Gartner's  research  organiza=on  and  should  not  be  construed  as  statements  of  fact.  Gartner  disclaims  all  warran=es,  expressed   or  implied,  with  respect  to  this  research,  including  any  warran=es  of  merchantability  or  fitness  for  a  par=cular  purpose.  
  • 38. 2015 Every day, AWS adds enough server capacity to power this $7B enterprise $7B retail business 7,800 employees A whole lot of servers 2004
  • 39. Oregon   Beijing   Tokyo   Singapore   Ireland   GovCloud   Northern   California   Sydney  São  Paulo   Services: AWS global infrastructure 11 Regions Continuous expansion Frankfurt   N.  Virginia  
  • 40. Services: AWS global infrastructure 11 Regions 28Availability Zones Availability Zone - A Availability Zone - B Availability Zone - C Region
  • 43. This new world is an API driven world
  • 44. Thank you ! Michaël Garcia Solutions Architect, AWS mlgarcia@amazon.fr June, 10th 2015