SxSW ‘17: why you need to go and how to validate the cost
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The document discusses the costs associated with attending SXSW 2017, detailing both hard costs like flights and accommodations, and soft costs such as time away from work. It emphasizes the importance of having clear goals to maximize the investment and provides a structured approach for participation before, during, and after the event. Additionally, it suggests ways to minimize costs, including seeking grants and participating in group activities.
SxSW ‘17: why you need to go and how to validate the cost
- 1. SxSW ‘17: Why You Need to Go and How to Validate the Cost
- 2. Who are ADLIB? Since 2001 we’ve immersed ourselves in the Digital, Marketing, Creative, Technology, eCommerce and UX communities. Out of this has arisen a highly respected and experienced team regularly called on to share their unrivalled knowledge and connect the finest talent with ambitious start ups, thriving SMEs, agencies of all shapes and sizes, challenger brands and global organisations. www.adlib-recruitment.co.uk @AdLibRecruit @GabbyADLIB
- 3. SxSW
- 7. Cost
- 8. “Hard” costs: £1,000 flight £1,000 hotel £500 Interactive Badge £50 - £200 daily spending money In short, you’re likely looking just over £3,000 “Soft” costs: Time out of the office Marketing support Impact on colleagues’ productivity What’s the cost?
- 10. Have a clear idea of what you want Quantify this as much as possible Use these goals to help work out: - Is SxSW the best place for you - How you should be structuring your approach (Be specific, Put a figure on this, Follow your typical ratios) @AdLibRecruit @GabbyADLIB
- 11. A Structured Approach ● Pre event ● During event ● Post event @AdLibRecruit @GabbyADLIB
- 12. What comes out of it
- 15. ● Schemes / Grants ● Internal incentives ● Talking / Showcasing ● Going with a group Money Hacks @AdLibRecruit @GabbyADLIB
Editor's Notes
- #5: Austin Food Tals/ Obama
- #6: Tech and on the Street
- #7: Tech and on the Street
- #14: sales & investment new client relationships a new partnership brand awareness talk at events like this when you return PRable content you’re releasing ideas sparked whilst out there product innovation perhaps ability to spot or discuss market trends ahead of the curve attract new talent to the business engage current employees or attract new clients to the business