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System designing in the cloud era

           2012 November 9

        Sapporo Sparkle k.k.
          Satoe Kuwahara
       Twitter @SatoeKuwahara



                                Egenera executive round table
Now cloud goes beyond own/not own…

    In these days… Cloud computing becomes widespread
         Especially, it has been used in “ Mobile × Cloud → Big Data ”
    Reality; one of the characteristic features of cloud computing is
       “proactive updating”
       →merit and demerit of rapid growing speed
       →Provider has the right to decide the system update – when, what..
    Reality; Cloud service is totally different from BPO
       →User side has to develop “the use environment” - “Integration”
       →Important; Transparency and openness (API) “High connectivity”
    Latest with cloud computing… “create a solution that meets all
        performance and feature requirements of the business”
          “Choice & Customize”                to use cloud
                  → “Grand-Design and Integration”    「Cloud 2.0」
Egenera   Executive round table           1                         ©2012 SapporoSparkle kk
Realize the best system that meets your business
       Strengths and Vision with using cloud computing
    Enterprise IT Today;
        『Change from system perspective to use perspective』
                     →Cloud computing supports this change “how to utilize it”
           →Realize a system that meets what your business directed with the condition required.
           →Cloud computing fills the requirements and the conditions “trigger of solution”
           →Configure and Integrate cloud services with others *Different from ASP
           “Hybrid cloud and on-premise, Configure some specialized systems, and Integrate”

                                           Innovation               Cloud service A
                                                                   Cloud service A
               System that
              meets business
                  Vision
                                                                   Existing service A
                                                                    Cloud system
                                                                     On-premise
               Grand-design with
              Business perspective
              Customer perspective                                External service A
                                                                    Cloud service
                                                                 Collaboration, BPO


                                         Integration
Egenera   Executive round table                    2                             ©2012 SapporoSparkle kk
Ex. Customer service with multiple cloud service

                                                   Message etc.    Location information                     E-manual
                                                                                                                                                    Go the round
                                                   Photo site     Map information             CRM           CRM                     GPS
                                                                                              Contact       Field
                                                                                              center        service

                                                                                                                                     Request
                               GPS


                                                                                                             Estimation etc.
                                                                                                                                          Service
                                                                                                            Customer                       order
                              ID          Composite                                                         contract
                                          application                                                       system
Please come
immediately!

                                                                                                                               Customer

                                            Customer                                                                                                    Customer
                                                                                                             Customer service rep
                                            situation                    Screen                                                                         service rep
                                                                             Correspondence


                                      CRM                                       Customer
                                                                               information              Assignment         Conversation             Heading to site
                              Conversation
                                                                                                                                                       Operating
Emergency    Inquiry from family member      CTI                                                                                                       report
response     Inquiry made at later date
                                                                                              Operator


  Customer can use cloud services and mobile applications → innovation. more convenient and user-friendly!
 Egenera    Executive round table                                                         3                                           ©2012 SapporoSparkle kk
Diversification of cloud services

    Background of “Choice and Customiz”
           → Cloud services are available in multiple fields, units and layers
           → more and more seamless IaaS, PaaS and SaaS…
           → There also make the own system to cloud services and share…


    <diversification… one view of classification…>                Let’s see
                                                                  some examples!
    1. Integrated services such as enterprise cloud service
    2. Specific and specialized service
    3. Providing advanced knowledge and technology through the services
    4. Services that support and improve the system lifecycle
    5. Services that becomes(and links with) social platform
    * Utilization from can be both “continual” and “temporary/particular point”
                 ☆ Imagination that finds service is important!
                 ☆ Grand-design, configuration and integration
Egenera   Executive round table                4                          ©2012 SapporoSparkle kk
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
System designing in the cloud era
Change in enterprise IT
       – making the maximum use of cloud computing

    1. Integration and convergence between business and IT.
       Enterprise system much closely related to business
           - Flexible with individualization, customization and verification (standard core and original extension)
           - Also one more area, “Computer convergence” product and service – Business IT
    2. System with outward-looking related partners and community-
       industry, society etc. and system connected with externals.
          - Services for customers, cooperation with external units and social infrastructure, globalization.
          - Primarily, business and system well suited to cloud computing has been increasing.
    3. System flexible with variations and changes.
           - Rapid response to unexpected demand fluctuation and sudden increase in processing.
           - Quick start from small business and expanding it afterwards.
    4. “Time to Value”. Today, speed is the greatest strength.
           - Realize the system in a short period of time. Turning a trying into triumph.
    5. Obtain knowledge, experience and skills through cloud
       computing technologies.
           - Get the specific skill through the services, that your business would have required but never had.
           - Make it possible to use continuously the resource and the technology.
           - proto-type, pilot, real use, and the quick expansion. Also for small company and some project…
Egenera   Executive round table                            15                                   ©2012 SapporoSparkle kk
System integration with cloud computing
           – it has been practical already, it is the timing

   System integration with cloud based services. It becomes more practical.
   Using for cloud computing has become diversified. For example…
   - integration; real-time data-warehouse centric, configured ERP and some
         specialized applications of cloud services
   - integration; using cloud service for the big data and high level data analysis
   - Approach; using cloud computing in prototype development / review phase


   <Background>
    Merits of cloud computing “beyond the assets and ownership story”
          • Fundamental characteristic and value, especially for management, of cloud computing
          • Reducing the burden of IT infrastructure with cloud computing technology
          • Making the best use of the merits of cloud computing (information sharing and
            ubiquitous computing etc.) “Can not do without cloud”
          • Obtaining advanced technology and IT know-how through cloud computing.
          • Utilizing “the connection that is one of the best aspect of cloud computing”…
Egenera   Executive round table                   16                            ©2012 SapporoSparkle kk
Trend around cloud computing… structural change

                                          Differences in system lifecycle
             Cloud era
                                          Differences in grand design
                                          Differences in values(use perspective, relationship between
                                          business and IT)
The changes are made not only by cloud computing

           Convergence                        Integration of                     Changes in
          business and IT                   cloud computing                   usage and system

① SOA                                                                                    ⑧ Information
  Composite application                                                                    oriented process
  building common platform                                                                Real-time process

     ② Agile development                                                            ⑦ Consumerization
       Integrated prototyping
                      ③ Open source                                   ⑥ Social media
                         Co-development ④ Mobile                         Information sharing
                         Open innovation Connected-device ⑤ Big data
                                         • Device           Open data                 And more and more…
                                         • Environment      multi types of data
Egenera   Executive round table          • AppStore                                      ©2012 SapporoSparkle kk
                                                        17
One other aspect…
    things that increases the need to use cloud computing

   Beyond the framework of enterprise IT…
      Cloud computing speeds up the changes. “New stage of enterprise IT”
   1.     Cloud technology supports start-ups → low cost, stable and expandability
          -   Cloud computing makes start-up cost and resource much lower, just need originality and idea
          -   Also start-ups can start cloud services without much invest as on-premise era
          -   Collaboration between leading company and start-up, start-up can leads the scheme
          -   Many of companies select the cloud services which developed and hosted by the start-ups
          -   Purely focused “Knowledge and ideas”, “original technology”….”design and produce power”
   2.     Trend of globalization → without boundary both for business and IT
          - Cloud computing is the first choice for globalization, global service or domestic specialised service
          - You can choose and apply cloud services from all over the world. And “choice and customize”
   3.     CMO and CDO who is responsible for IT application as convergence
          -    Cloud computing becomes powerful tool and partner for them.
                  “visible, full of idea, Immediately realization” “gaining partners, sharing experience”….
   4.     Require the new approach, Showing ideas and design. “Demo, or Die”
          - Changes in approach of system development and innovation. *It can be affected to open sources.
   5.     “disruptive revolution / model ” → cloud technology can be a good weapon
          - Breaking down conventional boundaries and traditions to create new method.

Egenera   Executive round table                             18                                   ©2012 SapporoSparkle kk
Conclusion… thinking about “enterprise IT” in cloud era

 System design in cloud era. Convergence Business and IT;
              Grand-design, Configuration, Integration and produce
           Making the best use of the strength of business and ensuring the quality of the business platform.
 <Abilities required>
  … Utilizing the latest technologies such as cloud computing.
    1. Ability to develop the overall picture from business and use perspective. Methodology of
       “design thinking” “grand-design and business process definition” “design method”
    2. Ability to configure “the components / elements” required. “Integration”
    3. Ability to create a prototype in short period of time. “Environment and method”
    4. Integration is the most difficult and risky. “Ability of platform and methodology”
    5. Operability and technologies to meet the requirements for complex and advanced system.
    6. And… open and multi-professional team with high level of skill and experience
    * design, technology, platform, methodology, open innovation styled team…

           “ vision / grand-design is changed, technology is improved,
                                            and also methodology should be changed”
             Beyond uncertainty and trade-off, realize system directly connected to business value.
                 Cloud technology brings the opportunity for “new enterprise IT, Structural change”
Egenera   Executive round table                          19                                  ©2012 SapporoSparkle kk
Sapporo Sparkle KK.
                    Design First - To the convergence between business and IT


    IT can more contribute to the businesses.           Our policy

    Enterprise can be more unique and more self-willed.
    Because of these,
       IT should be more stimulating and can bring a new solution.
           - In order to utilize business strength and to optimize its
               uniqueness, design that makes the best use of IT’s potential
               is very important.

    Finding out the “What” and “how” – Grand-design      Our mission

       from both business and IT perspective, and making a plan.
    And converting image and idea into the practical structure
        and approach, and applying to business processes.
           → To support to create design that convergence and integrates
             “business and IT”
Egenera   Executive round table               20                     ©2012 SapporoSparkle kk

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System designing in the cloud era

  • 1. System designing in the cloud era 2012 November 9 Sapporo Sparkle k.k. Satoe Kuwahara Twitter @SatoeKuwahara Egenera executive round table
  • 2. Now cloud goes beyond own/not own… In these days… Cloud computing becomes widespread Especially, it has been used in “ Mobile × Cloud → Big Data ” Reality; one of the characteristic features of cloud computing is “proactive updating” →merit and demerit of rapid growing speed →Provider has the right to decide the system update – when, what.. Reality; Cloud service is totally different from BPO →User side has to develop “the use environment” - “Integration” →Important; Transparency and openness (API) “High connectivity” Latest with cloud computing… “create a solution that meets all performance and feature requirements of the business” “Choice & Customize” to use cloud → “Grand-Design and Integration” 「Cloud 2.0」 Egenera Executive round table 1 ©2012 SapporoSparkle kk
  • 3. Realize the best system that meets your business Strengths and Vision with using cloud computing Enterprise IT Today; 『Change from system perspective to use perspective』 →Cloud computing supports this change “how to utilize it” →Realize a system that meets what your business directed with the condition required. →Cloud computing fills the requirements and the conditions “trigger of solution” →Configure and Integrate cloud services with others *Different from ASP “Hybrid cloud and on-premise, Configure some specialized systems, and Integrate” Innovation Cloud service A Cloud service A System that meets business Vision Existing service A Cloud system On-premise Grand-design with Business perspective Customer perspective External service A Cloud service Collaboration, BPO Integration Egenera Executive round table 2 ©2012 SapporoSparkle kk
  • 4. Ex. Customer service with multiple cloud service Message etc. Location information E-manual Go the round Photo site Map information CRM CRM GPS Contact Field center service Request GPS Estimation etc. Service Customer order ID Composite contract application system Please come immediately! Customer Customer Customer Customer service rep situation Screen service rep Correspondence CRM Customer information Assignment Conversation Heading to site Conversation Operating Emergency Inquiry from family member CTI report response Inquiry made at later date Operator Customer can use cloud services and mobile applications → innovation. more convenient and user-friendly! Egenera Executive round table 3 ©2012 SapporoSparkle kk
  • 5. Diversification of cloud services Background of “Choice and Customiz” → Cloud services are available in multiple fields, units and layers → more and more seamless IaaS, PaaS and SaaS… → There also make the own system to cloud services and share… <diversification… one view of classification…> Let’s see some examples! 1. Integrated services such as enterprise cloud service 2. Specific and specialized service 3. Providing advanced knowledge and technology through the services 4. Services that support and improve the system lifecycle 5. Services that becomes(and links with) social platform * Utilization from can be both “continual” and “temporary/particular point” ☆ Imagination that finds service is important! ☆ Grand-design, configuration and integration Egenera Executive round table 4 ©2012 SapporoSparkle kk
  • 16. Change in enterprise IT – making the maximum use of cloud computing 1. Integration and convergence between business and IT. Enterprise system much closely related to business - Flexible with individualization, customization and verification (standard core and original extension) - Also one more area, “Computer convergence” product and service – Business IT 2. System with outward-looking related partners and community- industry, society etc. and system connected with externals. - Services for customers, cooperation with external units and social infrastructure, globalization. - Primarily, business and system well suited to cloud computing has been increasing. 3. System flexible with variations and changes. - Rapid response to unexpected demand fluctuation and sudden increase in processing. - Quick start from small business and expanding it afterwards. 4. “Time to Value”. Today, speed is the greatest strength. - Realize the system in a short period of time. Turning a trying into triumph. 5. Obtain knowledge, experience and skills through cloud computing technologies. - Get the specific skill through the services, that your business would have required but never had. - Make it possible to use continuously the resource and the technology. - proto-type, pilot, real use, and the quick expansion. Also for small company and some project… Egenera Executive round table 15 ©2012 SapporoSparkle kk
  • 17. System integration with cloud computing – it has been practical already, it is the timing System integration with cloud based services. It becomes more practical. Using for cloud computing has become diversified. For example… - integration; real-time data-warehouse centric, configured ERP and some specialized applications of cloud services - integration; using cloud service for the big data and high level data analysis - Approach; using cloud computing in prototype development / review phase <Background> Merits of cloud computing “beyond the assets and ownership story” • Fundamental characteristic and value, especially for management, of cloud computing • Reducing the burden of IT infrastructure with cloud computing technology • Making the best use of the merits of cloud computing (information sharing and ubiquitous computing etc.) “Can not do without cloud” • Obtaining advanced technology and IT know-how through cloud computing. • Utilizing “the connection that is one of the best aspect of cloud computing”… Egenera Executive round table 16 ©2012 SapporoSparkle kk
  • 18. Trend around cloud computing… structural change Differences in system lifecycle Cloud era Differences in grand design Differences in values(use perspective, relationship between business and IT) The changes are made not only by cloud computing Convergence Integration of Changes in business and IT cloud computing usage and system ① SOA ⑧ Information Composite application oriented process building common platform Real-time process ② Agile development ⑦ Consumerization Integrated prototyping ③ Open source ⑥ Social media Co-development ④ Mobile Information sharing Open innovation Connected-device ⑤ Big data • Device Open data And more and more… • Environment multi types of data Egenera Executive round table • AppStore ©2012 SapporoSparkle kk 17
  • 19. One other aspect… things that increases the need to use cloud computing Beyond the framework of enterprise IT… Cloud computing speeds up the changes. “New stage of enterprise IT” 1. Cloud technology supports start-ups → low cost, stable and expandability - Cloud computing makes start-up cost and resource much lower, just need originality and idea - Also start-ups can start cloud services without much invest as on-premise era - Collaboration between leading company and start-up, start-up can leads the scheme - Many of companies select the cloud services which developed and hosted by the start-ups - Purely focused “Knowledge and ideas”, “original technology”….”design and produce power” 2. Trend of globalization → without boundary both for business and IT - Cloud computing is the first choice for globalization, global service or domestic specialised service - You can choose and apply cloud services from all over the world. And “choice and customize” 3. CMO and CDO who is responsible for IT application as convergence - Cloud computing becomes powerful tool and partner for them. “visible, full of idea, Immediately realization” “gaining partners, sharing experience”…. 4. Require the new approach, Showing ideas and design. “Demo, or Die” - Changes in approach of system development and innovation. *It can be affected to open sources. 5. “disruptive revolution / model ” → cloud technology can be a good weapon - Breaking down conventional boundaries and traditions to create new method. Egenera Executive round table 18 ©2012 SapporoSparkle kk
  • 20. Conclusion… thinking about “enterprise IT” in cloud era System design in cloud era. Convergence Business and IT; Grand-design, Configuration, Integration and produce Making the best use of the strength of business and ensuring the quality of the business platform. <Abilities required> … Utilizing the latest technologies such as cloud computing. 1. Ability to develop the overall picture from business and use perspective. Methodology of “design thinking” “grand-design and business process definition” “design method” 2. Ability to configure “the components / elements” required. “Integration” 3. Ability to create a prototype in short period of time. “Environment and method” 4. Integration is the most difficult and risky. “Ability of platform and methodology” 5. Operability and technologies to meet the requirements for complex and advanced system. 6. And… open and multi-professional team with high level of skill and experience * design, technology, platform, methodology, open innovation styled team… “ vision / grand-design is changed, technology is improved, and also methodology should be changed” Beyond uncertainty and trade-off, realize system directly connected to business value. Cloud technology brings the opportunity for “new enterprise IT, Structural change” Egenera Executive round table 19 ©2012 SapporoSparkle kk
  • 21. Sapporo Sparkle KK. Design First - To the convergence between business and IT IT can more contribute to the businesses. Our policy Enterprise can be more unique and more self-willed. Because of these, IT should be more stimulating and can bring a new solution. - In order to utilize business strength and to optimize its uniqueness, design that makes the best use of IT’s potential is very important. Finding out the “What” and “how” – Grand-design Our mission from both business and IT perspective, and making a plan. And converting image and idea into the practical structure and approach, and applying to business processes. → To support to create design that convergence and integrates “business and IT” Egenera Executive round table 20 ©2012 SapporoSparkle kk