Taat sharee presentation
- 1. Prepared By:: • MAKSUDUR RAHMAN 1110372030 • MD AL AMIN 1110141030 • ISMAT JAHAN 1120205030 • MASUM BILLAH DIPU 1120204030 • ASIF ZAKARIA 1120255030 • KAISHER AHMMED 1110317030 • SAJIDA AHMED 1120812030 Presentation Taateshwaree (Your Tradition….Your Style…..) Submitted To: Saad Hossain (Course Instructor) BUS -101 Group-6 Date : 07-12-2011
- 2. INTRODUCTION • We are here to reintroduce our traditional taat product and to create a strong brand image through out the country as well as in the world.
- 3. COMPANY INFORMATION Name: At Taateshwaree, we provide exclusive taat wear which gives a finer touch and hence . Logo: Our logo reflects our tradition style Tagline: We said our tagline is “Your Tradition….Your Style….”. Head office: room 602,north tower,sec-7,uttara,dhaka. Website: www.taateshwaree.com
- 4. MISSION STATEMENT • Our mission is to produce and provide quality and innovative clothe for people. • Goals are performance target. Our main goal is to cost reductions and improved profitability. GOAL Long term goal Intermediate goal Short term goal
- 5. CORPORATE STRATEGY • Our mission, our vision and our objectives are to emphasize on the quality of the product. • Our business strategy is mainly based on business unit or product line. BUSINESS STRATEGY
- 6. OWNERS CONTRIBUTION RUBEL 30 lac MASUM 10 lac ORIN 10 lac ASIF 10 lac SAJI 10 lac AL AMIN 10 lac KAYSAR 10 lac
- 7. JOB SPECIFICATION Initial investment: Advance for shope :-25 lac Decovated & furniture :-10 lac Purchase Ind. :- 20 lac Working capital :- 10 lac Total=65 lac
- 8. Employee Salary and Job description (Higher Level) Name Designation Job description Salary(BDT) Masum Manager Managing &controlling 35,000tk Rubel Accounts Officer Maintain Accounts 20,000tk Asif Procurement Officer Supervise entire importing process 20,000tk Al-Amin Operation Officer (Showroom) Managing showroom activities 20,000tk Orin Marketing manager Encourage the consumers 20,000tk Saji Human resource manager (HRM) Recrutiing and motivate the employee 20,000tk Kayser Operation manager (warehouse) Check inventory ,load & unload process and other 20,000tk
- 9. Employee Salary and Job description (Lower Level) Category No. Salary(BDT) Cleaner 4 2000 Security guard 4 4000 Sales person 6 5500 Store keeper 2 4000 Other Expenses:: Category Salary(BDT) Show room rent 85,000tk Electricity Bill 5000tk Telephone Bill 1500tk Miscellaneous expense 4000tk
- 11. TARGET MARKET • As our products are mostly suited for women, we have selected women above sixteen as our target market. the prices of our products won’t be high • AGE:-Youth:16-22 Middle age:23-35 Old age:35+. • SOCIAL CLASS:-middle class to upper middle class will be our customer. • INCOME:-mainly well earning people will come to buy.
- 12. Segmentation Segmentation Variable Target Market Geographic Cities Cities in Bangladesh, mainly Dhaka and Chittagong Demographic Age group All ages, mainly young women Psychographic Social class Middle Class, and higher class Behavioral Type of user Women who are fashionable. Especially outgoing women with exclusive taste
- 13. PRODUCT NAME WITH PRICE Silk Sharee ::4997-7449tk Jamdani shuti Sharee::7899- 1089tk k9tkk Falguni share:: 1989-2989 cotton sharee::1989-3899 tk Kota sharee:: 2989-5989 Baishaki sharee::2000-3999tk
- 14. SALES FORECAST •S a l e s f o r e c a s t • •O Our business plans account for the sequential nature of strategic decision making in new ventures .We have estimated the sales of the very first year of our business .Our sale forecast is mentioned below : Product type First quarter Second quarter Third quarter Fourth quarter Jamdani 100000- 150000 tk 130000- 160000 tk 90000- 120000 tk 140000- 200000 tk Silk 70000- 120000 tk 90000- 120000 tk 100000- 130000 tk 80000- 1250000 tk Cotton 150000- 200000 tk 120000- 150000 tk 125000- 160000 tk 100000- 140000 tk Kota 100000- 115000 tk 120000- 145000 tk 90000- 130000 tk 120000- 150000 tk Baluchori 120000- 150000 tk 100000- 120000 tk 130000- 160000 tk 145000- 170000 tk
- 15. PRODUCT LIFE CYCLE When our products were introduced in the market, we determined their growth ,maturity as well as decline so that we could predict our profit & loss .Initially it might incur losses but finally we could gain profit.
- 16. PRICING STRATEGY Price Penetration : setting an initial low price to establish our new product in the market. Price lining : We are selling multiple items in a product category. Discounting: During Pahela Falgun & Pahela Baishakkh we offer discounts to our customers.
- 17. New Creative Strategy Positioning Be Crystal clear, be Consumer- based, and be Competitive. Products Priority •Designed Sharee. •Comfort •Fashionable •Trendy
- 19. • We are following intensive distribution strategy as we want to spread our product in as many channels as possible. DISTRIBUTION STRATEGY • A private warehouse where we can store our clothing. •Location :gazipur • Cost: 40,000tk per month Warehousing and Cost
- 20. Outlets Location • Uttara • Mirpur Road, Dhanmondi • Gulshan Avenue, Gulshan- 2 Features • Wooden Interior • Wooden Decorum • Ornamental Hand loom machine • Folk song • Organic perfume Taateshwaree
- 22. Pre-launch: 2 week long pre-launching activities • Arrange puzzle contest • Advertisements on • Billboard at Dhanmondi • Newspaper: Daily Star, Prothom Alo • A Grand Prize for the winner of the puzzle
- 24. Launch: Unveiling of the brand name by the winner of the puzzle contest & Taa t Ishwar ee + Taateshwaree (Your tradition….your style…) Unveiling the new Tagline
- 25. Launch (Contd.): Launching Ceremony attended by successful working women from different fields of Profession Homayara L Ahmed Tania Amir Rubaba doula Matin Mahin Khan Sharmin Lucky
- 26. Launch (Contd.) : Reception ceremony for the taatis.. Fashion show
- 27. Media strtegy Telvision Commercials Ad: • Delivered on different channels Post Launch
- 28. TV Ad
- 29. We know how much you love your Taateshwaree
- 30. Thus we are presenting your old tradition,Taateshwaree in a new Style …..with a new trend..
- 32. Your Party Wear…
- 34. & Your Executive Wear…
- 35. Taateshwaree Your Tradition…Your Style An exclusive fashion house for designer made Taateshwaree
- 36. Media strtegy Radio: • Radio today,,, radio furti Movie Theaters and Cineplex Ads: Magazines • Ice today • Lifestyle • Naksha
- 37. Billboard
- 38. Online Promotion Fan page in Facebook
- 39. Promotional Mix • Direct Marketing • Trade Promotions • Event Sponsorships • Cause related marketing *Conclusion*
- 40. Thank You