Takeda
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This document discusses challenges and opportunities for a social business producing reusable sanitary pads in Cambodia. It proposes a pilot phase to test selling pads to NGOs in Cambodia and customers in Japan and the US. The pilot would target sales of 100 pads to 5 Cambodian NGOs at $3 each and 100 pads each to customers in Japan and the US at $10 each. It provides estimated costs of $3320 for the pilot phase activities including product design, training, materials, a used sewing machine, production costs, and international shipment. The document also discusses challenges of distribution in rural Cambodia and high price sensitivity among Cambodian customers.
Takeda
- 1. } Youth and Social Business: Social business planning in developing countries Youth and Social Business: Social business planning in developing countries Q&A Session Reports & Achieve ments 2 Reports & Achieve ments 2 Reports & Achieve ments 2 Unused Section Unused Section Space 2 Space 1
- 4. Sahakareas CEDAC （有機米・天然はちみつ事業） 。
- 14. KIRA☆KIRA Reusable Pads ~Fashion and Comfort for All Women~
- 15. Social & Environmental Impacts
- 16. Did You Know ????? 10,000 -15,000 tampons, pads and applicators in a woman's lifetime
- 17. Business Model Inputs/ raw International Market materials ($10-$12) Universities, Website: FB, Revenue Pads Youtube reinvests Production Safety House NGOs Network Domestic Market Employment Opportunities
- 18. Channels for International Customers
- 19. Channels for Cambodian Customers
- 20. Cambodian Market Research YES Because…. - Save money - soft & comfortable 5 - Saving environment and resources - Can be used multiple times NO Because…. - No negative - outdated health impacts - Lazy to wash - Want to compare - Never used it the new product so don’t want to try
- 21. Challenges
- 22. #1:difficult to establish distribution networks in rural areas 【Distribution / Sell】
- 23. #2:difficulty of making profit because of high price sensitivity $$ Cambodian women spend on sanitary pads less than $0.5 $0.5-2 $2-5 more than $5
- 24. Comparison on Costs Disposable Pads International Case Cambodian Case • For 1 month - $7 $1 less than $0.5 • For 1 Year - $84 $12 $0.5-2 • For 5 Years - $420 $60 $2-5 more than $5 Reusable Pads • Assume that you have 3 reusable pads which can be used up to five years… International Case Cambodian Case $10 per pad – $30 for three pads $3 per pad- $9 for 3 pads – For 5 years – $30 $9 We can save $390 We can save $51
- 25. #2:difficulty of making profit because of high price sensitivity
- 26. Pilot Phase Proposal • Targets – Pilot Sales to 5 partner NGO’s in Cambodia (100 pads per NGO, $3 each $1500 revenue) and – Pilot Sales to individual customers in Japan and US (100 pads per each country, $10 each $2000 revenue) Activities Cost (USD) Product Design & Testing 500 Training of Employees 1000 Preparing Educational Materials 500 Production of 700 pads - sewing machine (used) 1000 - Material 500 - Employment ($0.5/hr, 3pads/hr) 120 - international shipment 200 TOTAL: $3320
- 28. Thank You!!
Editor's Notes
- #15: Thank you for being here. Team introduction.Today we are here to propose a new social enterprise idea for Cambodia, with a mission to deliver fashion and comfort for all women across the world. Menstruation is a challenge to all women regardless of income or nationality. To be able to conduct normal daily activities during menstruation, such as sitting on a chair at school, women need to use disposable pads, tampons, cloth, or some other materials to absorb the menstrual blood flowsDisposable pads made of plastic are one of the most commonly used product for this purpose, especially in developed countries. This solution, which