Taking it to the next level: Strategies for making good UX a team effort
- 1. Taking it to the next level Strategies for making good UX a team effort
- 2. About me Joyce Peralta Manager, Digital Communications Communications and External Relations, McGill University about.me/theotherlondon @theotherlondon Presentation slides https://mcgill.ca/x/ZpZ
- 3. A look back… 1997 2004 2010 2012
- 4. 2019
- 5. Benefits When taking part in UX exercises, participants provide information about: • Audience needs • User interface concerns and requirements • Preferences for look and feel
- 6. What else can we gain?
- 7. Who participates in our user research exercises? Audience members • Students • Faculty • Staff • Alumni • External community members Other roles • Facilitators • Note takers • Observers • Project team members
- 8. Benefits When taking part in UX exercises, developers, support staff, product owners and key stakeholders provide information about: • Possible technology enhancements • Opportunities to share resources • Ways to improve web processes Increased understanding and trust between audience members, key stakeholders, and staff.
- 9. Challenges
- 10. Types of UX exercises • Focus group workshops • User journey mapping • Surveys • Tree testing • Usability testing • A/B testing • Review existing data
- 11. Example: Focus group exercise Brainstorm and create a diagram of the information students look for when they arrive on the Engineering homepage. Questions to consider: • When you visit the Engineering homepage, what information are you looking for? • What actions are you hoping to take? • What information did you look for as a new student? Group diagram presentations (30 min)
- 13. Supporting resource: Information sessions
- 14. Example: Focus group exercise 2 Choose the most appropriate service category label for services presented on screen. Services • Websites • Wiki services • McGill Blogs (Blogs.mcgill.ca) Category labels to consider • Websites, wikis • Websites and web tools • Content and Collaboration
- 16. Supporting resource: Templates and guidelines
- 17. Example: User journey mapping exercise Map students’ thoughts, feelings and actions through each stage of the university selection process. Identify related opportunities. Questions to consider: • How did students discover McGill and their programs of study? • What are students’ criteria and priorities when choosing a university? • What are the biggest challenges?
- 19. Example: Tree testing exercise Where would you click to find information on how to set up your McGill email on your computer?
- 21. Strategies for team success Have a plan Clearly define… • Goals and objectives • Timeline and responsibilities • Structure for team analysis
- 22. Strategies for team success Helpful resources for team members • UX toolkit, how-to documentation • Training / information session • Templates and guidelines • Transcripts of interviews with audience members
- 23. Benefits When taking part in UX exercises, developers, support staff, product owners and key stakeholders provide information about: • Possible technology enhancements • Opportunities to share resources • Ways to improve web processes Increased understanding and trust between audience members, key stakeholders, and staff.
- 25. Some of my favourite UX resources Websites • Nielsen Norman Group • UX Booth Books • Don’t Make Me Think • Quantifying the User Experience: Practical Statistics for User Research UX research tools • Optimal Workshop • Lookback • Hotjar
- 26. About me Joyce Peralta, Web Analyst McGill University, IT Communications about.me/theotherlondon @theotherlondon Presentation slides https://mcgill.ca/x/ZpZ
- 27. Building UX Practices Higher Education Summit roundtable discussion • What is the level of understanding about UX design in your university department? • How do you advocate for UX design and user research in your university? • Do you have resources/practices in place for sharing UX research data among departments? • Do you have any tips for recruiting participants for UX workshops and exercises? Specific tips for recruiting students? Faculty? Staff? • How do you conduct UX research with prospective students? • What notable challenges have you experienced doing UX research at your university? What solutions have you developed to address these challenges? • What are some notable successes have you achieved (successful projects, discoveries, lessons learned)?